Logo & Branding - Pepe la Bon
Luxury Sensual wellness (sensual state)
Pepe la Bon is a luxury sensual wellness business offering up market pleasure toys, (sex toys) primarily targeting the female market
The brand should feel aspirational, with a luxurious look and feel. The brand should look very professional, with no reference in the logo that could turn the luxury positioning of our products towards a 'sex' orientated and graphical representation.
Our target market likes the best things in life, and have disposable incomes which enables them to freely purchase discretionary items.
They want to buy from businesses which offer an up market customer experience. They also like to feel beautiful and desired, and will seek out brands which represent these values in their business through all facets of the customer experience.
They enjoy dinning out with friends and family, and also enjoy an intimate and romantic experience. They love travelling and growing through these adventures. They look to live life to the fullest with luxury and beauty being the Centre to everything they do. They will not sacrifice or go without products or services which provide enjoyment and greater life fulfillment.
They seek out sensual experiences which trigger physical and emotional feelings across sight, touch, smell. This is why the emotional feeling when they arrive at our website should engage them on all levels, the brand should appear trusted and global in appearance. This emotional state carries through the entire journey from visiting our site, to purchasing a pleasure product, to receiving their pleasure product, to enjoying their pleasure product.
The experience should feel safe at every stage. The look and feel of our brand ideally will follow a similar flow as they all follow well known and luxury based brands.
The design should be modern in look, leveraging a black and white colour scheme.
We will use this logo on the follow;
1. Create a logo for this business
2. Color Pallet
When designing the brand/ logo please remember that this needs to translate into;
This brand must translate into website, packaging, envelop, with compliments, business cards, social media