Creating a clothing brand with variations seen as accessories (bags, pouches ...), the tableware and interior decoration. These ranges are available from the main component of wax fabric. The collections are intended for high-end and midrange customers.
The name of the brand remains to be defined. The essential elements to know to find the name and respects resembles me and my world: K (Karine for my first name), the WAX (African print used in all creations).
- So Wax
- K. Wax
- By K. Wax
- So K.
- Printed by K.
- [url removed, login to view]
The logo :
- Writes in italics
- Bright colors (red, orange, yellow ...)
- Round shapes (circle, oval)
I would like to find the logo on different media and find a slogan sentence such as L'Oréal done with its "Because I'm worth it". I thought about some in french :
- "Cocktail d'origines colorées" ("Cocktail colorful backgrounds")
- "Le bonheur s'habille en couleurs" ("Happiness wears colors")
The brand is an extension of a way of living between two cultures. Born of an addiction to elegance, originality, fashion, fabrics and colors, the designer of the collection promises to breathe new life into traditional African fabrics to give them international exposure.
The brand offers timeless creations in very limited edition. The rarity and diversity offered by the printed wax, reveal each product its original character. Each product is a promise to his (her) owner of a journey between Africa and the West. The brand is part of an ethical production system through its collaborations with various craft body, with a view to recovery and preservation of ancestral know-how.