I like the [url removed, login to view] for the styling as well as the the way the logo / header nav bar is fixed and the rest of the site flows under. This site is quite fun and playful, instilling trust into the users that they can actually win with big imagery and bold text. The Home page clearly explains what the lottery is, how it works and what they can win, while instilling trust by showing past winners and the amount of money that has been away. In terms of the rest of the site, look at [url removed, login to view] they have a similar model to us where they generate revenue from site ads, so the site needs to incorporate these into the layout, as well as ensure that the user flows through the site and plays all the lotteries to ensure maximum revenue opportunities.
1. SIGN UP PAGE:
This page needs to contain all the info/ content that you will see on - [url removed, login to view]
But in terms of design should be a combination of both [url removed, login to view] and [url removed, login to view]
2. HOMEPAGE (logged in)
The purpose of the is page is to show the winning postcode while instilling confidence in the user that the site is real and they can win.
We make our money from advertising, so need lots of advertising spaces on site without overkilling it as the site still needs to look trustworthy.
This page should also be there for informing users about other useful content so having something like a content feed that we will update, making the site look alive and used.
We also need to ensure that users don’t just stop there, that they check this lottyer and then go on to check all the other lotteries too, this is very important – so all pages show ensure that users are guided through to play every lottey
[url removed, login to view]
3. REFERRAL LOTTERY PAGE
Users can be entered into this lottery by referring friends, if any of their friends with the main postcode lottery draw they they will win the referral lottery.
[url removed, login to view] ( you will need to log in to see)
The page needs to ensure user understands the lottery type, gets them to play and then gets them to click to the next lottery. After referring a few more friends
4. SURVEY LOTTERY
In order to play the survey lottery, the user will need to fill out a survey before they can see the winning lottery postcode. [url removed, login to view]
5. BONUS LOTTERY
The purpose of this lottery is to get users to build up their bonus so they can get added into an additional lottery the bonus lottery. Users have to do things like sign up to offers and competitons inorder to generate more bonus cash. Once they have made £5 they are entered into another lottery, the bonus lottery. So this page is all about outlining all the offers the users can take up or do in order to build their bonus – see [url removed, login to view]
1. Show case what your current bonus is
2. Show what the Bonus Jackpot winning amount is
3. Show the bonus jackpot winning postcode
4. Bonus Jackpot amount and count down timer to next lottery
5. Click button to take you to back to the home page
6. Explaining how it works ( does not need to take a prime position and can be basic overview on the side of the page)
7. call to action to refer more people to increase their cases of winning
8. place for advertisements
9. place for user generated content e.g. facebook comments
10. call to action to go to the next lottery page
11. Referral code to invite friends.
Only serious freelancers or company approach me for work.