Design logo and packaging design for a healthy fruit drink.
The aesthetic of the brand is simple, healthy, natural. A key design element is beautiful “beads of moisture” food photography of the mostly red fruits that are the key ingredients:
Beets, Pomegranate Cranberries, Tart Cherries.
This, most probably, makes red a key color for the brand, etc.
The brand is honest, healthy, authentic. Based on good, positive, exuberant, healthful lifestyle.