Need a logo designed for a consulting firm:
"Root & Associates"
Logo to be used on business cards, letterhead, website, etc - (not part of the project - just the logo)
Primary color is black, accent color is a deep red or burgundy.
The business does work mostly related to the automotive industry on the digital marketing and technology side . We are also into research, specifically understanding emerging consumer trends and insight. Though the name is "Root" please resist any design related to tree roots and that kind of thing.
This project is updating and modifying a previous business name and logo (see attachment). The simple road figure is still something we like as we feel it touches both automotive, travel and going somewhere (as in the future) all elements we like. This can be kept, modified or possibly replaced if you come up with something better. Also the fonts can be modified as well.
Thanks in advance for your consideration. Have fun!