Basic Car Dealership Website

Project Brief

Company Background

A recently established UK based car dealer specialising in vehicle import and export primarily focused on B2B.

Project background

• New website, no existing company website is active

• Website is primarily to highlight what services we can offer to prospective clients and provide us with a space to showcase our current stock.

Target Audience

• We segment our customers into 4 sets which may intersect, the website should target all individually and the content and tone may differ:

1. Export/Import Services – Primary focus. Website will be used to showcase the services we offer and allow prospective customers to submit queries

2. International Sales – Showcase current available stock and (as above) showcase our expertise and specialist knowledge of exporting vehicles

3. Vehicle Sourcing – Specialist vehicle sourcing service. Allow client to submit request form for us to source if not already available on the current stock.

4. Vehicle Purchasing – Allow customers to sell their vehicles to us, allowing them to submit a standardised quote request form by entering their vehicle details


• Homepage – Image centric homepage with clean navigation addressing the key customer segments listed above

• Export Services - page showcasing the exporting services we offer

o Testimonials - either embedded in above or as a separate page

• Available Stock – showreal of available cars/current stock, linking to individual car/product page

• Vehicle Sourcing – user submitted form to allow clients to request a specific vehicle not listed on the website (or a general vehicle request)

• Vehicle Purchasing – user form to submit a query for a car they have for sale

Call to Action

• Ultimate goal is for users to enquire about our services either through telephone, email or web enquiry.

Technological requirements

• Basic CMS Functions - ability to upload new products (vehicles), add testimonials and edit content pages without html

Design Assets

• Logo will be provided

• Preferred colour pallet: Black, Slate grey and muted Gold

• Design guidance would be preferred

Design Ideas

• [login to view URL]

• [login to view URL]

• [login to view URL]

• [login to view URL]

Search Engine Optimisation (SEO)

• Basic SEO required. Search words can be provided

Compétences : Conception graphique , HTML, PHP, Web Scraping, Design de site internet

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Concernant l'employeur :
( 0 commentaires ) United Kingdom

Nº du projet : #16343065

66 freelance font une offre moyenne de £256 pour ce travail


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