My company will sell functional yet trendy gym bags for women (to start with) and if successful branching out to men's too. I want the bags to be stylish yet smart enough to take to the office whilst having various compartments for different things. For example, i want there to be a laptop sleeve, a removable bag you can wash (for sweaty gym kit), a compartment for trainers and a valuables section too. I am aiming to appeal to professional women, 25-40 years old, who are health conscious and have a reasonable level of disposable income. I'd like the bags to be sleek, understated yet luxurious. Ideally i'd like to launch with a backpack and a tote.