Logo and typography for a new & complex fashion brand and

Designer wanted for Monkey and Whistle, new fashion line

Our group of creatives is starting a new fashion brand which has three parts. Animation & comic book, a movement and clothing [url removed, login to view] three parts connect very strongly, so the motion of the story of the animation gets going and changes tho colours and style of the clothes. The movement is something what naturally comes from the animation and the style we would like to represent and communicate.

We are communicating general values in a fun way, through the story. The story is about a monkey who came to earth from another universe. He sees that everything is grey here and people don't know anything about the importance of colours. The antagonist always sucks away the colours so he can have everyone as his slave, and prevent people form using their brains. The protagonist creates colours, since he has the power but he does not do it conciously. Whenever colours appear for a short while people start their way toward a more worthy life. The story slowly evolves till the protagonist gets concious about his power, and try to explain people the importance of certain values. The same way, as we, creators of the brand want to communicate it.

Our values:

-don't live as a machine, use your brain and thoughts to make life more colourful

-use creativity in order to create energies which makes you and your environment feel positive

-don't let the system get you down, you can always fight it with positiveness

-keep it simple, no need to overcomplicate anything

-open your eyes and notice when any circumstance can opress you, and free yourself




Our slogen is: Monkey and Whistle - thinking and clothing

-style of the brand:

we will have a funky line: colourful, comic-like. Represented by rthe monkey

we will have a simple&elegant line: simple, grey, white black. Represented by the whistle (which also has its role in the story).

What we need: 2 versions of a logo: MAW - the short one

Monkey and Whistle - The longer one

We need something what is something cartoonish but in a simple way, but still a bit funky.

We also need a typography.

We have the drawings of the main character (the monkey) which I will send for the person chosen.

We also have the copyrights for the whole projects, and we are planning to come out with the first episode of the animation, the first collection and some events in September.

I know that my description is quite messy, but we would like our designer to work freely. The point is to understand the message and the feeling of the whole idea, and create something which gives it back. I'm sure some of you will immediately get it...If that happens it is up to you, what you create.

Still, feel free to ask any questions from me.

Compétences : Conception graphique , Design de logo, Typographie

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Concernant l'employeur :
( 0 commentaires ) Budapest, Hungary

Nº du projet : #2368552

15 freelance font une offre moyenne de €137 pour ce travail


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