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In the past seven days my average cost-per-click on Search Network campaigns geared toward lead generation has suddenly doubled. I have no record of intentional bid, budget, or creative changes during that window, so a hidden shift—whether in quality score, keyword match behaviour, auction dynamics or conversion-tracking—appears to be draining spend. Here’s what has to happen: • Comprehensive account audit: read-only access first, pinpoint when and where the spike began, and identify every factor contributing to the jump. • Actionable optimisation roadmap: clearly prioritised fixes with expected impact, covering bids, negative keywords, ad rank, extensions, quality-score components, and any policy or tracking issues. • Implementation & validation: once I approve the plan, apply changes, monitor for at least three days, and confirm that CPC returns to its historical range without reducing lead volume. Acceptance criteria – Average CPC back at—or below—its prior benchmark for three consecutive days while maintaining lead count. – All adjustments annotated inside the account and summarised in a short handover report. You’ll have fast access to Google Ads Manager, Editor, Auction Insights, GA4, and whatever further data you need. Please outline similar CPC rescue work you have completed and how quickly you can begin; the spend hemorrhage means time is critical.
Project ID: 40684798
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30 freelancers are bidding on average ₹3,693 INR for this job

Hi there, ! We understand you need a Google Ads specialist to manage and optimize campaigns for better results. Our service includes: ✅ Google Ads account setup and audit ✅ Keyword research and targeting ✅ Campaign structure and optimization ✅ Ad copy and extension improvement ✅ Conversion tracking setup ✅ Bid and budget optimization ✅ Retargeting campaign setup ✅ Performance monitoring → Higher conversion rates → More qualified leads or sales → Better return on ad spend Why choose us? ★ 12+ years Google Ads experience ★ 5000+ campaigns managed ★ Proven results in lead and sales generation Let’s create and optimize Google Ads campaigns that deliver consistent results. Best regards, Nisha
₹12,500 INR in 30 days
10.0
10.0

Hi, I’d love to help you manage and optimize your Google Ads (PPC) campaigns to drive high-quality leads, sales, and consistent ROI. With 12+ years of experience in digital marketing, I specialize in building conversion-focused Google Ads strategies tailored to business goals. ✅ What We Will Do: 1. Google Ads Account Audit & Strategy Planning 2. Keyword Research (High-Intent & Negative Keywords) 3. Search, Display, Shopping & YouTube Ads Setup 4. Compelling Ad Copy & A/B Testing 5. Conversion Tracking (GA4, GTM) Setup 6. Bid & Budget Optimization 7. Quality Score Improvement 8. Ongoing Monitoring & Performance Reporting I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My focus is on efficient ad spend, transparency, and long-term growth, not just clicks. Let’s discuss your goals and create a profitable Google Ads campaign for your business. Best regards, Rajkumar.
₹5,000 INR in 30 days
8.0
8.0

With over a decade of experience in full-stack development, I bring a wealth of knowledge to your Google Ads CPC audit. My expertise aligns perfectly with your project, given my five years of experience with web development using PHP, a skillset crucial in comprehensively assessing platforms like Google Ads Manager. Furthermore, I have significant experience dealing with data-intensive projects, making my grasp of tracking issues and quality-score components exceptionally strong. In the realm of digital marketing, time is everything. Leveraging my skills in automation and data will enable me to swiftly detect and isolate the issue causing your spike in cost-per-click. Additionally, with my familiarity in web analytics (GA4) and Google Ads Manager, I won't require much onboarding time, allowing me to start providing you with action items for optimisation almost immediately. You have my assurance that once approved, these changes will be implemented promptly and effectively.
₹1,050 INR in 3 days
6.9
6.9

Hello, I will help you run powerful lead generation Google Ads PPC campaigns. With 10+ years of hands-on Google Ads experience, I don’t just run PPC campaigns—I build structured, conversion-focused systems that attract high-intent customers and reduce cost per lead. 1. Instead of a generic setup, I focus on: ✔ Smart campaign structure for better quality score ✔ High-intent keyword targeting ✔ Competitor gap analysis ✔ Strong ad copy that improves CTR ✔ Conversion tracking setup (no data loss) ✔ Ongoing optimization to improve ROI 2. Clear Reporting & Communication: • Weekly performance report (Leads, CPC, CPA, ROI) • Detailed monthly growth analysis • 1 strategy meeting every week • Available for calls anytime • 24/7 prompt support My objective is simple: Lower Cost Per Lead. Higher Conversions. Scalable Growth. Looking forward to your response. Best regards, Anju MA,
₹9,000 INR in 30 days
6.6
6.6

Hello, I can help create and manage high-performing social media campaigns designed to increase brand awareness, audience engagement, lead generation, and sales. With 8+ years of experience in digital marketing and paid advertising, I specialize in building strategies that generate qualified leads and real business growth, not just engagement metrics. My approach will begin with a clear strategy and quickly move into execution to ensure your campaigns start generating leads as soon as possible. 1. Social Media Campaign Management ✔ Strategy planning (targeting, offers, campaign flow) ✔ Paid + organic campaigns (Facebook & Instagram) ✔ WhatsApp lead generation (Click-to-Chat) ✔ Creative ads (Reels, videos, visuals) ✔ SEO-friendly content & captions ✔ Pixel & conversion tracking setup ✔ Weekly optimization based on performance 2. Reporting & Availability: ✔ Available 24/7 for discussion and support ✔ Detailed weekly performance reports ✔ Comprehensive monthly growth reports Best regards, Raghav RB,
₹8,000 INR in 30 days
6.0
6.0

Hello, I’d be happy to audit and optimise your Google Ads account to identify the sudden CPC increase. I have experience in Google Ads, PPC optimisation, GA4, conversion tracking, and lead-generation campaigns. I will provide: • Detailed CPC spike and account performance audit • Analysis of bids, keywords, match types, Quality Score, Ad Rank and Auction Insights • Negative keyword, ad extension and targeting optimisation • Conversion tracking and policy issue checks • Prioritised optimisation roadmap with expected impact • Implementation, testing and 3-day performance monitoring after approval • Account annotations and a concise handover report I can start immediately and will focus on bringing CPC back toward its historical range while protecting lead volume. I’m also happy to share relevant CPC optimisation experience during the discussion. Warm Regards, Monica Bhatia
₹1,000 INR in 3 days
5.2
5.2

I can audit your Google Ads Search campaigns to identify exactly why the average CPC has doubled over the past 7 days and determine where the change started. I have 7+ years of hands-on experience managing Google Ads lead-generation campaigns, including bid strategy, Quality Score, search terms, negative keywords, ad rank, conversion tracking, extensions, and campaign performance analysis. My approach: • Perform a read-only account audit and compare the last 7 days with the historical baseline. • Identify changes in CPC, competition, impression share, Quality Score, match types, search terms, bids, and ad relevance. • Check conversion tracking, attribution, and any policy-related issues that may be affecting optimisation. • Provide a prioritised action plan with expected impact. • After approval, implement the recommended changes and monitor performance for at least 3 days. • Validate that CPC moves back toward the historical range while protecting lead volume and conversion quality. I’ll focus on finding the root cause rather than simply reducing bids and potentially losing valuable leads. Best regards, Baboosha
₹1,500 INR in 10 days
5.2
5.2

Hello, I would be happy to audit and optimise your Google Ads Search campaigns to identify the cause of the sudden CPC increase and restore efficient lead generation. With 8+ years of experience in Google Ads, PPC, SEM, Google Analytics and conversion tracking, I can review your account using Google Ads Manager, Editor, Auction Insights and GA4 to pinpoint when the CPC spike began and identify issues across bids, keywords, match types, Quality Score, ad rank, extensions, competition and tracking. I can first perform a read-only audit, then provide a prioritised optimisation roadmap covering bid strategy, negative keywords, keyword targeting, ad relevance, Quality Score, extensions, conversion tracking and policy issues. After approval, I can implement the fixes, annotate account changes and monitor performance for at least three days. My focus will be reducing CPC while protecting lead volume not simply cutting spend. I’ll compare performance against your historical CPC benchmark, monitor CTR, conversions, search terms, impression share and Auction Insights, and optimise based on actual data. I can also provide a short handover report summarising the root cause, changes made and validation results. I’m available to start quickly, so we can investigate the CPC spike before it causes further unnecessary spend. Please share read-only access and your CPC/lead benchmark, and we can discuss scope, budget and timeline on a call. Best Regards, Manmohan
₹5,000 INR in 7 days
5.0
5.0

A sudden doubling in Search Network CPC with no recorded bid, budget, or creative changes usually means the account needs the spike isolated at campaign, keyword, auction, and conversion-tracking level rather than blanket optimisation. * Segment the last 7 days against the prior benchmark to locate exactly when CPC changed and which campaigns, queries, devices, locations, and match types drove it * Audit Quality Score components, search terms, negative coverage, match behaviour, Ad Rank and Auction Insights to separate auction pressure from account-level inefficiencies * Cross-check GA4 and Google Ads conversion tracking so bidding signals are not being distorted by duplicate, missing, or misattributed conversions * First step once on board is a full Google Ads account audit report, with each CPC driver mapped and fixes prioritised before implementation Are you seeing the CPC increase across the whole account, or is most of the spike concentrated in specific campaigns or keyword groups? https://www.freelancer.in/u/ajayparihar01
₹1,050 INR in 7 days
2.1
2.1

Hello, A CPC doubling with no manual changes on your end usually traces back to a Quality Score drop, shifted match-type behavior, or a competitor's auction pressure spike, so I'd start with read-only access and pull daily CPC/impression share/Quality Score trends against your campaign change history to pinpoint the exact date the shift began before touching anything. From there I'd audit Auction Insights for new competitors or bid pressure, check search terms for match-type drift eating budget on irrelevant queries, and verify GA4/conversion tracking hasn't silently broken, since tracking issues can distort Smart Bidding decisions without any visible account change. Once you approve the roadmap, I'd implement fixes, annotate every change directly in the account, and monitor three consecutive days to confirm CPC recovers without lead volume dropping. Before I request access, could you confirm: 1. Are your Search campaigns on automated (Target CPA/ROAS) or manual bidding? 2. Roughly what date did you first notice the CPC jump? I'd be happy to discuss the details and get started. Regards! Manoj Kumar
₹1,050 INR in 7 days
1.2
1.2

Greetings I understand you need a thorough Google Ads CPC audit to identify and resolve sudden cost-per-click increases and restore efficiency. We have successfully completed similar CPC rescue projects in the past. Your goal is to pinpoint the causes of the CPC spike and implement an actionable roadmap to optimize your campaigns effectively. I will analyze the account, monitor key components, and ensure all adjustments are documented for your review. I bring experience in conducting comprehensive audits and implementing strategic fixes, ensuring your campaigns return to optimal performance swiftly. I’d love to chat about your project and suggest a follow-up discussion to delve into the specifics. Regards, Nabeel Ismail
₹650 INR in 7 days
0.0
0.0

As an experienced Full Stack Developer and Digital Marketer, I have a deep understanding of Google Ads Manager, Editor, Auction Insights, and GA4 which will allow me to dive into your account, identify the issue causing the spike in your average CPC, and fix it rapidly. In fact, my troubleshooting skills and ability to quickly analyze data make me the ideal candidate for tackling this urgency of your project. I have successfully undertaken similar tasks in the past - like rescuing campaigns from low-Quality Scores or optimizing bids to decrease average CPC while maintaining lead volume. So, I am confident in my ability to not just identify the root-cause but also provide you with a comprehensive roadmap of actionable optimizations. My familiarity with RESTful APIs allows me to efficiently integrate any required changes within your system and carefully monitor their impact on CPC for accurate validation. Additionally, as someone who believes in thoroughness and transparency, I will ensure all adjustments are meticulously documented so you can retain complete visibility into your account performance. Take advantage of my proficiency, dedication, and knack for timely delivery to revive your campaigns promptly!
₹1,050 INR in 7 days
0.0
0.0

Hi, I can audit your Google Ads account to identify exactly why CPC has doubled and pinpoint when the increase started. I’ll review bids, keywords, search terms, Quality Score, Ad Rank, Auction Insights, negatives, tracking, and any recent account changes. I’ll provide a prioritized action plan, implement the approved fixes, and monitor performance for 3+ days to bring CPC back toward the historical range while protecting lead volume. I have experience troubleshooting Google Ads CPC increases and lead-quality issues. I can start immediately and treat this as a priority. Looking forward to helping you fix the issue quickly.
₹1,250 INR in 1 day
0.0
0.0

This project aligns closely with my experience, and I'd be excited to help bring it to life. I understand your urgent need for a comprehensive audit of your Google Ads account, particularly in identifying the factors behind the sudden spike in CPC. I recently completed a similar audit where I pinpointed issues related to quality score and keyword match behavior, leading to a successful recovery of CPC within a week. While I am new to Freelancer, I have tons of experience and have done other projects off site. I would conduct a thorough analysis, prioritize actionable fixes, and monitor the results closely to ensure you return to your historical CPC levels. I would love to chat more about your project! Regards, Bester Devenier
₹700 INR in 7 days
0.0
0.0

Dear, I hope you're doing well. I’m writing to share a brief overview of my expertise in managing and optimizing ads campaigns that drive real results. With proven experience in running successful advertising campaigns across platforms like Google Ads, Facebook/Meta Ads, Instagram, and YouTube, I specialize in creating strategic, data-driven ad solutions tailored to your business goals. From target audience research and compelling ad copy to budget management and performance tracking, I handle every aspect with precision. I have helped various clients boost brand awareness, increase website traffic, and generate quality leads through well-structured ad campaigns. My approach focuses on ROI-driven strategies, continuous A/B testing, and smart retargeting to ensure optimal performance. If you're looking for a dedicated expert to run high-performing ads that deliver measurable growth, I’m here to help you succeed. Looking forward to working with you. Warm regards, MD ZAMAN UDDIN Ads Campaign Specialist
₹1,050 INR in 7 days
0.0
0.0

Hello, I can help investigate the sudden increase in your Search Network CPC and identify exactly when and where the change began. I’ll start with read-only access and perform a structured audit of campaign history, bids, budgets, keywords and match types, search terms, Quality Score components, Ad Rank, Auction Insights, negative keywords, ad assets, conversion tracking, GA4 data, and relevant policy issues. After the audit, I’ll provide a prioritised optimisation roadmap with clear explanations of the likely causes, recommended fixes, and expected impact. Once approved, I can implement the changes, annotate them inside the account, and monitor performance for at least three days while keeping a close eye on both CPC and lead volume. I’ll also provide a concise handover report covering what changed, why it changed, and the results after implementation. I can begin immediately and will prioritise identifying the source of the CPC spike before making any changes, so that we avoid unnecessary adjustments that could negatively affect lead volume. Thank you.
₹1,050 INR in 7 days
0.0
0.0

Hi, I can quickly audit your Google Ads account to identify exactly where and why the CPC spike started. I’ll analyze auction trends, Quality Score, search terms/match types, bids, budgets, Ad Rank, negatives, assets, tracking and GA4 data, then provide a prioritized action plan with expected impact. After approval, I’ll implement the fixes, monitor performance for 3+ days, annotate all changes, and provide a concise handover report. The goal will be to bring CPC back toward the historical benchmark **without sacrificing lead volume**. I’m available to start immediately and can begin with read-only access so we can identify the root cause before making changes. Regards! Gautam
₹1,050 INR in 7 days
0.6
0.6

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