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# Google Ads Specialist Needed for B2B Software Lead Generation | USA Market I am looking for an experienced **Google Ads specialist with proven B2B lead generation experience** to audit and optimise our existing Google Search campaigns. Our company provides **custom software development and auction software solutions**, with the primary target market being **businesses in the USA**. This is NOT a general traffic or awareness campaign. Our main goal is to generate **qualified B2B leads and demo/consultation enquiries** from potential software buyers. ## What I Need I need someone who can look at the account from a **lead quality and ROI perspective**, not simply increase clicks or impressions. The specialist should be able to: * Audit our existing Google Ads campaigns * Identify wasted spend and irrelevant search terms * Analyse search intent and identify high-commercial-intent keywords * Build or refine keyword targeting for B2B software buyers * Use the correct keyword match types * Create and maintain campaign-specific negative keywords * Identify keywords that generate clicks but are unlikely to generate qualified leads * Improve campaign and ad group structure * Improve RSA headlines and descriptions based on search intent * Review location targeting for the USA * Review bidding strategy and budget allocation * Analyse device, location, schedule and search-term performance * Identify low-quality traffic and prevent irrelevant clicks * Review landing page relevance from a Google Ads perspective * Check whether conversion tracking is correctly configured * Optimise campaigns toward genuine lead actions rather than low-value interactions * Provide recommendations based on actual account data Google Ads search campaigns require careful keyword, ad-group and match-type control, while search-term analysis and negative keywords are important for filtering irrelevant traffic. ## Our Target Market **Geography:** USA **Business type:** B2B **Products/services:** Software development, auction software, custom auction platforms, auto auction software, white-label auction software and related solutions. Our ideal prospects are businesses looking to **buy, build, launch or upgrade an auction software/platform**, rather than people looking for information, jobs, free software, tutorials or consumer auction websites. ## Most Important Skill You must understand **B2B commercial search intent**. I do NOT want someone who simply says: "More clicks = better performance." The objective is: **Relevant search → qualified visitor → genuine enquiry → potential sales opportunity** If a keyword produces 100 clicks but no qualified enquiries, I want the specialist to investigate why and recommend whether it should be changed, restricted or removed. ## Required Experience Please apply only if you have hands-on experience with: * Google Search Ads * B2B lead generation * Software / SaaS / IT services campaigns * USA targeting * High-ticket lead generation * Keyword research and search intent analysis * Negative keyword strategy * Conversion tracking * Google Tag Manager / GA4 / Google Ads conversion tracking * Search term analysis * Landing page and ad relevance * Campaign optimisation based on conversion data * Lead quality optimisation Experience with **software development, SaaS, B2B technology or other high-ticket services** is strongly preferred. ## Weekly Reporting I require a **weekly performance update every Tuesday**. The report should clearly show: * Spend * Impressions * Clicks * CTR * CPC * Conversions * Cost per conversion * Search terms generating traffic * Irrelevant search terms found * Negative keywords added * Keywords paused or changed * Campaign/ad group changes made * Lead quality observations * Actions planned for the following week I do not need a generic automated Google Ads report. I want a short explanation of **what happened, what you changed, why you changed it and what you recommend next.** ## Important You will work directly inside the Google Ads account. I want the work to be transparent, with all campaign changes visible in the account. **No Skype is required.** Communication can be handled through Freelancer messaging. ## Before Applying Please answer these questions in your proposal: 1. How many years of hands-on Google Ads experience do you have? 2. Have you managed **B2B software/SaaS/IT lead-generation campaigns**? Please give examples. 3. Have you managed Google Ads campaigns targeting the **USA**? 4. What is your process for identifying keywords that generate clicks but poor-quality leads? 5. How do you build a negative keyword strategy for B2B Search campaigns? 6. How do you determine whether a keyword should be paused, changed to another match type, or retained? 7. What conversion tracking setup do you normally use for B2B lead generation? 8. Please provide **2 relevant case studies or examples** showing lead-generation results. You may hide confidential client information. 9. What would you check first when auditing an existing Google Ads account? 10. How do you measure lead quality rather than simply counting conversions? ## Budget **Fixed project budget: ₹10,000 INR** Please bid only if you can complete the required audit and optimisation work within this budget. If the initial work produces good results, there is potential for **ongoing Google Ads optimisation and management**. ## What I Expect at the End I expect to receive: * Complete Google Ads account audit * Keyword and search-intent recommendations * Negative keyword recommendations * Campaign/ad group optimisation recommendations * Ad copy recommendations where required * Conversion tracking review * USA targeting review * Bidding and budget recommendations * Actual optimisations implemented where agreed * Weekly Tuesday performance updates * Clear explanation of all major changes **I am looking for a PPC specialist who is focused on qualified B2B leads and business results, not simply traffic, clicks or impressions.** Please start your proposal with: **"I understand B2B software lead generation."** This will help me identify applicants who have actually read the project.
Project ID: 40653078
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I understand B2B software lead generation. I’m Geeta, a Google Ads & PPC Specialist with 15+ years of digital marketing experience, with strong expertise in Search campaigns, B2B lead generation, conversion tracking, keyword intent and ROI-focused optimisation. For your USA software campaigns, I’ll focus on qualified enquiries—not vanity conversions. I’ll audit search terms, match types, negatives, ad groups, RSA messaging, location/device/schedule performance, landing-page relevance and bidding. My approach: ✔ Identify high-commercial-intent software searches and remove wasted traffic ✔ Build a structured negative-keyword strategy and review search terms weekly ✔ Optimise campaigns based on qualified leads and conversion data ✔ Verify GTM, GA4 and Google Ads tracking to avoid duplicate/low-value conversions ✔ Review lead quality and recommend budget allocation based on actual performance ✔ Provide the requested Tuesday report with actions, reasons and next steps I use Google Ads, GA4, GTM, Search Console, SEMrush/Ahrefs and Google Keyword Planner for research and optimisation. I can start with the ₹10,000 audit/optimisation project and work directly in your account with transparent, documented changes. If the initial work performs well, I’m available for long-term management.
₹10,000 INR in 30 days
7.1
7.1
26 freelancers are bidding on average ₹10,173 INR for this job

Hello, Hope you are doing well. We specialize in creating and managing high-performing Google Ads campaigns that help businesses generate quality leads, increase conversions, and maximize ROI. we'll prepare a customized Google Ads strategy tailored to your business goals. Our data-driven approach focuses on attracting qualified traffic, improving campaign performance, and optimizing your advertising budget through continuous monitoring and real-time performance tracking. Our Google Ads (PPC) Services Include: Google Ads account audit or complete campaign setup Google Analytics & conversion tracking setup In-depth keyword research for your niche High-converting ad copy creation Bid optimization to maximize ROI Landing page improvement recommendations Weekly campaign monitoring and optimization Display and remarketing campaign setup Ongoing conversion tracking and performance optimization Weekly performance reports with actionable insights Our goal is to reduce your cost per click (CPC), improve conversion rates, and deliver measurable business growth through effective Google Ads management. Regards
₹10,000 INR in 30 days
7.1
7.1

Hello, Please share your website URL and current campaign details if already running. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most advertisers waste budget on outdated setups. We build Google Ads campaigns around what works in 2026 — intent targeting, smart bidding, conversion tracking, and profit-focused optimisation. What We’ll Do for Your Google Ads ✔ Campaign Audit & Restructure ✔ Search, Performance Max, Display & Remarketing ✔ Keyword Research & Match Type Strategy ✔ High-Converting Ad Copy ✔ Landing Page Recommendations ✔ Conversion Tracking (GA4, Calls, Forms, Purchase) ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Qualified Leads ✔ Lower Cost Per Conversion ✔ Higher ROAS ✔ Better Budget Efficiency Let’s connect and build a Google Ads strategy that grows your business profitably. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
₹10,000 INR in 30 days
5.6
5.6

I understand B2B software lead generation. Hi, I can audit and optimize your existing Google Search campaigns with the primary focus on qualified B2B leads, demo requests and ROI—not clicks or impressions. With 12+ years of hands-on Google Ads experience, I can handle: ✔️ Complete Google Ads Account Audit ✔️ USA B2B Keyword & Search Intent Analysis ✔️ Search-Term & Wasted-Spend Analysis ✔️ Negative Keyword Strategy ✔️ Match-Type & Campaign Structure Optimization ✔️ RSA Headlines & Descriptions Optimization ✔️ Location, Device & Schedule Analysis ✔️ Bidding & Budget Optimization ✔️ Landing Page Relevance Review ✔️ Google Ads + GA4 + GTM Conversion Tracking Review ✔️ Lead Quality & Conversion Analysis ✔️ Weekly Tuesday Performance Updates For low-quality keywords, I analyze search terms, lead quality, conversion rates and commercial intent before deciding whether to retain, restrict, change match type or pause them. I use Google Ads, GA4, GTM, Search Console, SEMrush and Ahrefs for data-driven optimization. I’m comfortable working through Freelancer messaging only—no Skype required. I can complete the initial audit and agreed optimizations within your ₹10,000 budget and can continue with ongoing management if the initial results are satisfactory. Thanks, Vipin Jain Google Ads | B2B PPC | Lead Generation 12+ Years Experience
₹8,000 INR in 30 days
5.3
5.3

I have 15+ years of experience in Google Ads and B2B lead generation, including software and technology-focused campaigns. I can audit and optimize your existing Search campaigns for the USA market, focusing on qualified leads and demo/consultation enquiries rather than traffic. I’ll review keywords, search terms, negatives, ad groups, bidding, targeting, conversion tracking, landing pages, and budget allocation, then implement data-driven improvements to reduce wasted spend and improve lead quality. Can we discuss the requirements and get started? Raj Kumar
₹7,000 INR in 30 days
3.7
3.7

✅ Hi, I'm Baboosha. I have 7+ years of hands-on Google Ads experience, including B2B lead generation, software/IT services, high-ticket services, keyword research, conversion tracking and campaign optimisation. I understand your goal is qualified USA B2B software enquiries, not cheap clicks or inflated conversion numbers. How I’ll approach the account: ✔ Audit campaign/ad-group structure, keywords, match types and search terms ✔ Identify wasted spend and low-commercial-intent queries ✔ Build a strong negative keyword strategy for irrelevant searches such as jobs, free tools, tutorials and consumer auction searches ✔ Segment keywords around custom software, auction platforms, white-label solutions and related high-intent searches ✔ Review RSA messaging against actual search intent ✔ Analyse USA locations, devices, schedules, audiences and budget allocation ✔ Review bidding strategy and landing-page relevance ✔ Audit GA4 + GTM + Google Ads conversion tracking ✔ Optimise toward genuine enquiry/demo actions rather than micro-conversions ✔ Track lead quality alongside CPL, conversion rate and CPA ✔ Provide the requested Tuesday report covering changes, results, lead quality and next actions I can share relevant case-study screenshots/results with confidential information removed where available. Best regards, Baboosha
₹7,000 INR in 30 days
3.1
3.1

I understand B2B software lead generation. 4 and 10. A keyword with 100 clicks and no enquiries is not judged on CTR. I pull the search terms report, tag each term by intent (buy, build, compare, learn, job, free, consumer), and weigh spend against qualified enquiries per term. Quality is measured after the form, tracked back by GCLID: which terms brought real businesses with a real project. 5. Negatives come from your own search terms report, not a downloaded list. For auction software the recurring waste is jobs, tutorials, free scripts, eBay and consumer auction traffic, how-to and student queries. 7. GA4 and Google Ads conversion tracking through GTM, enquiry form as the primary conversion, low-value actions demoted to secondary so bidding does not chase them. 9. First check in any audit: whether conversion tracking counts the right thing. If it fires on page load or double-counts, every recommendation after it rests on bad data. 1, 2, 3 and 8. My hands-on Google Ads experience is my own agency account, selling custom software development to businesses. High ticket, long consideration, your shape of buyer. I have not run a client-side US SaaS account, and I would rather say that than hand you a case study that is not mine. Bid is your stated budget, and the Tuesday update will be written by me, not an auto-generated export. Aakaash
₹10,000 INR in 7 days
3.2
3.2

Hello, I will help you generate high-quality, targeted leads for your business through result-driven Google Ads campaigns. I have 8+ years of experience in Google Ads, including local and emergency service campaigns where calls and immediate leads are the priority. 1. My approach includes: • Complete account audit with clear priority fixes • Rebuilding search campaigns + call-only ads for mobile users • Targeting high-intent keywords (urgent, near-me, 24/7 towing) • Setting up accurate call & form conversion tracking (GA4 + GTM) • Optimizing location targeting, bidding, and ad scheduling for 24-hour demand • Continuous optimization to lower CPL and increase verified leads Focus: More phone calls, lower cost per lead, consistent daily inquiries 2. Reporting & Availability: ✔ Weekly reports (CPL, calls, conversions, actions taken) ✔ Quick response within 24 hours ✔ Ongoing optimization for measurable growth I can share similar local lead-gen results and campaign improvements in chat. Best regards, Raghav SM,
₹7,000 INR in 30 days
3.4
3.4

Hello, Looking for a Google Ads expert to drive high-quality traffic and generate leads? We create and manage high-performing ad campaigns that deliver real results. With 10+ years of experience, we specialize in maximizing ROI and ensuring every dollar spent brings measurable success. How We Work: ✔ Campaign Setup & Optimization – Creating highly targeted ad campaigns. ✔ Keyword Research & Bidding Strategy – Selecting the best keywords for maximum conversions. ✔ Ad Copy & Extensions – Crafting compelling ads that drive clicks and leads. ✔ Performance Tracking & Reporting – Regular updates on clicks, conversions, and ROI. ✔ A/B Testing & Continuous Improvements – Optimizing ads for better performance. We don’t run random ads—we create data-driven strategies that bring real business growth. Let’s discuss how we can help you get the best results with Google Ads. Send a message now! Best Regards, NextStep Web Technology
₹7,000 INR in 30 days
3.2
3.2

I understand B2B software lead generation. I have 10+ years of hands-on digital advertising experience, including Google Ads, B2B lead generation, keyword research, conversion tracking, and campaign optimization. I understand that the goal is not more clicks, but **qualified USA-based software buyers and genuine enquiries**. I’ll audit your account for wasted spend, search intent, match types, negative keywords, ad relevance, USA targeting, bidding, devices, schedules, landing pages, and conversion tracking. I’ll focus on identifying low-quality searches and optimizing toward meaningful lead actions. I can provide clear weekly Tuesday updates covering performance, search terms, changes made, lead quality, and next actions. All changes will remain transparent inside the account. I’d be happy to review the account and discuss the next steps. Best regards, MasterRewathi
₹6,500 INR in 30 days
2.7
2.7

I understand B2B software lead generation. Hello, Greetings of the day I have 6+ years of hands-on Google Ads experience, including B2B lead generation, software/IT services and USA-focused campaigns. My approach is built around qualified enquiries, not simply clicks. ✅ Audit campaigns, keywords, search terms, ads, bids and budgets ✅ Identify commercial vs informational search intent ✅ Find wasted spend and irrelevant traffic ✅ Build structured negative keyword lists ✅ Review exact/phrase/broad match usage and keyword quality ✅ Optimise RSA messaging around high-intent searches ✅ Review USA location, device and schedule performance ✅ Audit GA4, GTM and Google Ads conversion tracking ✅ Evaluate keywords using qualified lead data, not conversion volume alone ✅ Recommend whether keywords should be retained, restricted or paused ✅ Review landing-page relevance and conversion paths ✅ Provide transparent weekly Tuesday reports with actions and reasons I normally assess the complete path: search query → keyword → ad → landing page → conversion → qualified lead. Where possible, I’d also recommend importing offline/CRM-qualified lead data into Google Ads so optimisation moves beyond basic form submissions. I can provide relevant case examples with confidential details removed.
₹5,000 INR in 30 days
2.1
2.1

Hello, I understand B2B software lead generation, and I can audit and optimize your existing Google Ads campaigns with a strong focus on qualified B2B leads, search intent, lead quality, and ROI not just clicks or traffic. With 8+ years of experience in Google Ads, PPC, lead generation, keyword research, conversion optimization, and digital marketing. I specialize in optimizing Search campaigns for high-intent audiences, including B2B and high-ticket services targeting the USA market. I will audit your existing campaigns, identify wasted spend and irrelevant search terms, refine high-commercial-intent keywords and match types, build negative keyword strategies, improve ad groups and RSA copy, review USA targeting, bidding, budgets, and conversion tracking, and optimize campaigns toward genuine lead actions. My focus will be on turning relevant searches into qualified enquiries and sales opportunities, while continuously analyzing search terms, lead quality, conversion data, and campaign performance. I can also provide your required weekly Tuesday performance updates with clear actions and recommendations. I’d be glad to manage this role and discuss your current Google Ads setup, campaign goals, and audit requirements. We can also discuss the optimization process, timeline, and ongoing management based on your requirements. Looking forward to hearing from you. Best regards, Manmohan
₹9,000 INR in 7 days
1.5
1.5

As a google Ads Specialist, I have acquired 5+ years of hands-on experience managing 100+ Google Ads campaigns across various sectors, including software development. On top of it, I am also skilled in Account Audit & Optimization, Competitor Analysis and Google Analytics 4 (GA4) Configuration which aligns perfectly with your project requirements. Being an ROI-centric marketer enables me to examine every campaign from a lead quality, spend efficiency and sales maximization perspective. I understand that your primary goal isn't mere impressions or clicks; you want qualified B2B leads and actual potential buyers for your software solutions in the US market and I am here to provide exactly that. My expertise also extends to keyword research, negative keyword strategy and search-term analysis - all which help fine-tune campaigns towards driving qualified traffic rather than low-value interactions. Analyzing search intent is also one of my key skills which is crucial when it comes to generating B2B leads for software solutions since I know how important it is for your potential customers to 'Buy, Build, Launch or Upgrade an Auction platform'. Moreover, I ensure that conversion tracking is correctly configured via Google Tag Manager (GTM) and GA4 ensuring correct conversion attribution.
₹4,500 INR in 30 days
0.7
0.7

"I understand B2B software lead generation. I have done this with at my full-time job. Do you have google analytics, tag manager and and other conversion are well setup in place? I would love to answer all the questions, once we start chatting
₹10,000 INR in 7 days
0.0
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