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My Google Ads account needs a hands-on manager who can turn campaigns into a steady lead engine. The single metric that matters to me is qualified enquiries—form fills, calls, or chat requests—so every decision should trace back to cost-per-lead. Scope of work • Audit the existing account structure, keywords, audiences, ad assets and conversion tracking. • Build or refine campaigns that attract both new and returning visitors alike. • Optimise for B2B and B2C intent simultaneously, segmenting where it improves relevance. • Set up experiments, use negative keywords, and adjust bids and creatives weekly to keep CPL trending down. • Provide short, actionable reports that highlight wins, losses and next steps; I prefer insights over raw data dumps. Tools & access Google Ads, Tag Manager, Analytics 4, and Looker Studio for reporting are all in place—just bring your workflow and any supporting automation scripts you trust. Acceptance criteria 1. Accurate conversion tracking verified in real time. 2. At least two weeks of stable performance with a demonstrably lower CPL than the current baseline. 3. A clear optimisation log so I can see what was changed, why, and with what result. If your strategies can consistently generate quality leads and you’re comfortable juggling B2B and B2C funnels in the same account, let’s get rolling.
Project ID: 40603878
35 proposals
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Active 6 days ago
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35 freelancers are bidding on average ₹8,857 INR for this job

Hey there, I am writing to express my strong interest in taking over your Google Ads account to build a high-performing, cost-efficient lead engine. I specialize in optimizing Google Ads, GTM, GA4, and Looker Studio to maximize qualified conversions across B2B and B2C segments while driving CPL down. Here is how I will meet your acceptance criteria: • Audit & Tracking Verification: Audit your account structure, keywords, and audience segments while testing Tag Manager and GA4 tracking in real time to ensure 100% conversion accuracy. • Dual-Intent Funnel Strategy: Segment B2B and B2C campaigns into tailored ad groups, landing pages, and search intent clusters to maximize relevance and quality. • Continuous Optimization & Lower CPL: Utilize weekly bid adjustments, negative keyword mining, asset variations, and automated script workflows to achieve a demonstrably lower CPL baseline within two weeks. • Actionable Reporting: Maintain a transparent change log and deliver concise Looker Studio reports highlighting strategic wins, insights, and next steps. I focus on business outcomes over vanity metrics. I am ready to review your baseline CPL and launch! Best regards, Tara D.
₹7,000 INR in 30 days
5.4
5.4

Hi, I’m Baboosha, a Google Ads Specialist with 7+ years of experience in Google Ads, GA4, Google Tag Manager, and Looker Studio, helping businesses generate qualified B2B & B2C leads while reducing cost per lead. ✅ Audit your existing Google Ads account, keywords, audiences, ad assets, and conversion tracking to identify growth opportunities ✅ Build or optimize Search, Display, and Remarketing campaigns for both new and returning customers ✅ Segment campaigns for B2B and B2C audiences to improve relevance, CTR, and lead quality ✅ Implement negative keywords, A/B tests, bid strategies, and creative optimizations to continuously reduce CPL ✅ Verify GA4, GTM, and conversion tracking so every form, call, and chat enquiry is accurately measured ✅ Use Looker Studio to provide concise weekly reports with key insights, performance trends, and actionable recommendations My approach is focused on qualified enquiries, lower acquisition costs, and measurable ROI, using data-driven optimization instead of guesswork. Best regards, Baboosha
₹7,000 INR in 30 days
5.2
5.2

**Transform Your Google Ads into a Lead-Generating Machine!** I understand that your primary focus is on converting clicks into qualified enquiries—form fills, calls, or chat requests—all while monitoring cost-per-lead (CPL). With extensive experience in auditing and refining Google Ads campaigns, I’ll optimize your account structure and implement targeted strategies that attract both new and returning visitors. My approach includes regular bid adjustments, negative keyword utilization, and simultaneous B2B and B2C segmentation to improve relevance and drive results. You’ll receive clear, actionable reports highlighting key insights, ensuring transparency. I’m committed to achieving accurate conversion tracking and a demonstrably lower CPL within weeks. Let’s discuss how I can bring your vision to life—worst case, you’ll gain some valuable insights! Looking forward to connecting. Regards, Derick Vorster
₹7,500 INR in 14 days
3.9
3.9

Hi sir, Hope you're doing well. I can help you generate high-quality leads for your business using Google Ads by targeting people who are actively searching for your services. This campaign will be designed to increase enquiries, and bookings with a focus on performance and conversion. Service Setup Includes: • Keyword and competitor research • Campaign structure for lead generation • Ad copy creation focused on conversions • Call extensions and lead form integration • Location-based targeting for relevant traffic • Conversion tracking setup (calls, forms, messages) • Budget and bid optimization • Search term optimization and filtering • Ongoing campaign improvements • Monthly performance reporting I focus on improving lead quality, reducing wasted spend, and scaling campaigns that deliver real business results. Looking forward to your response. Best regards, Google Ads & Performance Marketing Specialist
₹5,000 INR in 30 days
4.0
4.0

Hello, I’d love to help transform your Google Ads account into a reliable lead generation engine focused on delivering qualified enquiries at the lowest possible cost per lead. With 6+ years of experience in Google Ads, Google Tag Manager, GA4, conversion tracking, and lead generation, I take a data-driven approach that combines continuous optimization with clear reporting. For your project, I will: * Conduct a comprehensive audit of your Google Ads account, keywords, audiences, ad assets, and conversion tracking * Verify and optimize GA4 and Google Tag Manager conversions to ensure every lead is accurately tracked * Optimize campaigns for both B2B and B2C audiences with segmented targeting where appropriate * Implement negative keywords, bidding strategies, A/B ad testing, and audience refinements to improve lead quality and reduce CPL * Maintain a detailed optimization log documenting every change, the reason behind it, and its impact * Deliver concise weekly reports focused on CPL, conversions, lead quality, and actionable insights My goal is to establish stable campaign performance through continuous optimization while improving lead quality and reducing acquisition costs over time. Service Fee: ₹12,500 (Fixed Price)
₹12,500 INR in 10 days
4.0
4.0

Hi, I'm **Sanket**, a **Google Ads & Performance Marketing Specialist** with 5+ years of experience managing lead generation campaigns for both **B2B and B2C** businesses. My focus is on reducing **Cost Per Lead (CPL)** while improving lead quality through continuous optimization and accurate conversion tracking. **Technical Scope of Work** • Conduct a complete Google Ads audit covering campaign structure, keywords, audiences, ad assets and conversion tracking. • Optimize Search, Performance Max and remarketing campaigns to generate qualified leads. • Segment B2B and B2C campaigns for improved targeting, messaging and conversion performance. • Configure and validate **GA4, GTM, Google Ads conversions** and Looker Studio reporting. • Perform keyword expansion, negative keyword optimization, bid strategy refinement and A/B testing of ads. • Review landing pages and recommend CRO improvements to increase conversion rates. • Monitor KPIs including CPL, CTR, Quality Score, Conversion Rate and ROAS with ongoing weekly optimizations. • Maintain a detailed optimization log with every change, its purpose and performance impact. I focus on **data-driven Google Ads management** that delivers consistent, high-quality leads while maintaining transparent reporting and measurable business growth. **Best Regards,** **Sanket**
₹12,000 INR in 7 days
2.2
2.2

Hi, With 6+ years of experience in Google Ads, I specialize in optimizing campaigns that generate high-quality leads while reducing CPL for both B2B and B2C businesses. ✅ Complete Google Ads account audit (campaigns, keywords, ads & tracking) ✅ Optimize Search & Remarketing campaigns for qualified leads ✅ Separate B2B & B2C targeting where it improves performance ✅ Review and verify GA4, GTM & Google Ads conversion tracking ✅ Negative keyword expansion, bid optimization & search term analysis ✅ A/B testing of ad copy, landing pages & bidding strategies ✅ Weekly optimization log with clear actions, results & next steps ✅ Looker Studio performance reporting focused on CPL, conversions & ROI I use a data-driven approach to continuously improve campaign performance, eliminate wasted spend, and increase lead quality through ongoing optimization. I can begin with a full audit immediately and deliver actionable recommendations within 24 hours, with campaign optimization starting right away. Question: What is your current average monthly ad spend and CPL, and which conversion type is your highest priority—phone calls, form submissions, or chat enquiries?
₹5,000 INR in 30 days
1.8
1.8

Hi, I can help manage and optimize your Google Ads account with a strong focus on generating qualified leads and reducing cost per lead (CPL). I have experience auditing and improving Google Ads campaigns, including account structure, keyword targeting, audience segmentation, ad copy, conversion tracking, and bidding strategies. I’ll review your existing setup in Google Ads, Tag Manager, GA4, and Looker Studio to identify gaps and opportunities for improvement. My approach includes refining campaigns for both B2B and B2C audiences, implementing negative keywords, testing new ad variations, optimizing bids, and continuously improving performance based on data. I’ll maintain a clear optimization log showing what was changed, why it was changed, and the impact on results. I can help ensure accurate conversion tracking, improve lead quality, and build a sustainable campaign structure focused on business growth. I’d love to discuss your current campaigns, CPL goals, and start improving performance. Best regards,
₹7,000 INR in 30 days
0.0
0.0

Hello, I have thoroughly reviewed your project requirements for a Google Ads Lead Generation Manager. I understand the importance of generating qualified enquiries and focusing on cost-per-lead as the primary metric. I am confident in my ability to audit your account, refine campaigns, optimize for both B2B and B2C intent, and provide actionable reports to drive down CPL effectively. I am Aqsa Usman, a digital marketing specialist with 5 years of experience in Google Ads and Adwords. My expertise aligns perfectly with your project needs, and I am dedicated to delivering results that exceed your expectations. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 Let's discuss your project further. Please start the chat so we can explore how we can work together to achieve your lead generation goals. Best regards, Aqsa Usman
₹7,000 INR in 2 days
0.0
0.0

Hi, I’m a Google Ads & Lead Generation Expert specializing in turning paid search campaigns into consistent, measurable lead-generation systems. My focus is always on qualified enquiries—form submissions, calls, and chat requests—not simply clicks or traffic. I can handle: ✅ Complete audit of your Google Ads account, campaign structure, keywords, audiences, creatives, and conversion tracking ✅ Verify GA4 and Google Tag Manager tracking in real time to ensure every qualified lead is accurately recorded ✅ Optimize B2B and B2C campaigns with clear segmentation where it improves relevance and lead quality ✅ Refine keywords, search terms, negative keywords, bidding strategies, ad copy, and audiences ✅ Run structured experiments and continuously optimize toward a lower CPL ✅ Monitor performance weekly and make data-driven adjustments based on actual results ✅ Maintain a clear optimization log showing what was changed, why it was changed, and the resulting impact ✅ Provide concise, actionable reports focused on wins, losses, insights, and next steps I’ll begin by establishing your current CPL and lead-quality baseline, identifying the biggest opportunities, and building a structured optimization process around qualified conversions. I’m ready to audit your existing setup and start improving campaign performance immediately. Best regards
₹7,000 INR in 7 days
0.0
0.0

I can manage your Google Ads account with a hands‑on, CPL‑focused approach. My workflow includes: Full account audit of structure, keywords, audiences, and tracking. Building/refining search and display campaigns to attract new and returning visitors. Segmenting for B2B and B2C intent to improve relevance. Weekly bid, creative, and negative keyword optimisation to keep CPL trending down. Clear performance reporting with insights, not just data dumps. I’ll ensure conversion tracking is verified, deliver at least two weeks of stable CPL improvement, and maintain a transparent optimisation log. Confident in turning campaigns into a steady lead engine.
₹12,500 INR in 30 days
0.0
0.0

I’m Prem, your all-encompassing Google Ads Lead Generation Manager. Over my four year career, I've cultivated a deep appreciation and understanding of ROI-focused metrics like CPL. With this understanding, I'll conduct a comprehensive audit of your account structure, keywords, audiences, ad assets and conversion tracking to ensure we have a solid foundation. Where I stand out from other candidates is my ability to create campaigns that simultaneously cater to the distinct needs of B2B and B2C audiences. This strategic segmentation creates relevance which positively impacts lead generation. I will utilize all appropriate tools including Google Ads, Tag Manager, Analytics 4, and Looker Studio for seamless reporting so you'll have access to valuable insights rather than raw data dumps. Ready to demonstrate immediate value, within two weeks you'll see stable performance with a lower CPL than the current baseline. Accompanying this performance will be a clear optimisation log detailing every change made, the reason behind it and the ultimate result achieved. Let’s transform your campaigns into a lead generation titan that consistently delivers quality leads—making us a great team
₹8,900 INR in 4 days
0.0
0.0

Hello, Your success metric is clear—generate more qualified leads while consistently reducing cost per lead. I can take a data-driven approach to optimize your Google Ads account, ensuring every change is backed by measurable performance improvements rather than guesswork. My approach includes: • Complete audit of campaign structure, keywords, audiences, ad copy, assets, and conversion tracking • Verification of Google Ads, GTM, and GA4 tracking to ensure every lead is recorded accurately • Campaign restructuring for separate B2B and B2C intent where it improves relevance • Ongoing keyword expansion, negative keyword management, bid optimization, and A/B testing • Weekly optimization of ads, landing page recommendations, and audience refinement to improve Quality Score and lower CPL • Clear optimization log and concise performance reports with actionable insights Why hire me? I focus on lead quality over click volume, using continuous testing and optimization to improve ROI while maintaining transparent communication throughout the campaign. I'm comfortable working with Google Ads, Tag Manager, GA4, and Looker Studio, and I can begin by auditing your current setup to identify the quickest opportunities to reduce CPL and increase qualified enquiries. I'm ready to start immediately and would be happy to discuss your current ad spend, baseline CPL, and business goals before creating an optimization roadmap.
₹12,000 INR in 7 days
0.0
0.0

B2B (Business-to-Business) and B2C (Business-to-Consumer) i can be able to track a buyer from first learning about a product to making a purchase, and i will be function always to check thanks
₹7,000 INR in 7 days
0.0
0.0

If you’d like, I can walk you through the first steps in a quick free consultation — no obligation. You’ll walk away with clarity even if you choose another freelancer. I can help turn your Google Ads account into a reliable lead generation machine, focusing on driving qualified inquiries while optimizing cost-per-lead. I understand the importance of auditing your existing structure and refining campaigns for both B2B and B2C audiences. By leveraging segmentation and continually optimizing bids and creatives, we can ensure sustainable growth. I prioritize clear communication and actionable insights, providing regular reports that highlight key metrics and next steps. Let’s discuss how I can help you achieve your goals. Regards, Adriaan
₹5,500 INR in 7 days
0.0
0.0

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