Engine Parts Lead Generation

I manage a Canada-based online store that sells engine parts to customers across the United States, and I’m ready to hand the reins of our customer acquisition to a results-driven marketing team that already supports U.S.-focused e-commerce brands. The immediate focus is paid social coupled with tightly targeted Google Ads. On social, In parallel, I need Google Search and Shopping ads built for intent—keyword research tuned specifically to the U.S. aftermarket parts space, ad groups structured for clarity, negative-keyword hygiene, and smart bidding that prioritises lead quality over vanity clicks. Primary KPI: qualified leads that translate into measurable sales. I’ll gauge success through cost-per-lead, conversion rate on our product pages, and revenue lift month over month. Please come armed with automotive or hard-goods case studies, a clear plan for your first 90 days, and a reporting cadence that keeps me in the loop without drowning me in data. Deliverables (must-haves) • Build and optimise Google Ads (Search + Shopping) focused on lead generation • Targeted online marketing • Weekly dashboards summarising spend, leads, ROAS, and actionable insights • Creative refreshes and A/B tests each month • Clear CPL and ROAS targets agreed before launch If you’re already scaling U.S. e-stores with a mix of social and Google Ads, let’s talk about bringing that momentum to my engine-parts shop.

Project ID: 40562724