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I run a subscription-based EdTech platform that serves parents across the United States and Canada and all English Speaking Countries. With Google Ads as my primary channel, my single, clear objective is to increase paid subscriptions. Despite solid impressions and clicks, conversions are virtually nonexistent, so the cost per subscription is unsustainably high and overall ad relevance is slipping. I need a specialist who can dive into my existing Google Ads account, uncover why users aren’t converting, and teach me who to rebuild or refine campaigns. Search, Display, YouTube, or Performance Max—use whichever mix delivers subscriptions efficiently. Alongside the ad work, I also want landing-page-level conversion rate optimisation: fresh copy, layout tweaks, offers, and A/B tests, all tracked properly in GA4 and Tag Manager (the site is on Webflow). Success will be measured against these concrete outcomes: • Paid-traffic subscriptions increase by at least 30 % within 60 days. • Cost per subscription trends downward and stays below today’s figure. • Every conversion event fires cleanly in GA4 so decisions rest on trustworthy data. When you reply, share examples of results you’ve produced for SaaS or EdTech clients in the US/Canada and all English Speaking Countries, outline how you’d approach the first 90 days, and list any go-to tools for ads and CRO. Once we sign an NDA, you’ll get full access to the account and landing pages so we can start turning traffic into paying users right away.
Project ID: 40541299
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Active 4 days ago
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Hi there, and warm greetings. Farhan Shabbir | Google & Meta Ads Specialist ◉ Perform a comprehensive audit of your Google Ads account, including Search, Display, YouTube, and Performance Max campaigns ◉ Review and validate GA4, Google Tag Manager, and Webflow conversion tracking to ensure accurate attribution ◉ Analyze audience targeting, keywords, creatives, bidding strategies, and conversion paths to identify performance bottlenecks ◉ Optimize or rebuild campaigns focused on lowering cost per subscription and improving ad relevance ◉ Conduct landing page CRO, including copy refinement, layout improvements, offer testing, and A/B experiments ◉ Implement clear reporting dashboards to track subscriptions, CPA trends, conversion rates, and campaign performance ◉ Develop a structured 90-day optimization roadmap with measurable milestones and continuous testing My approach starts with validating data accuracy first, followed by campaign restructuring and landing page optimization to ensure every decision is backed by reliable performance metrics. The objective is to build a scalable acquisition system that consistently converts paid traffic into subscriptions across the US, Canada, and other English-speaking markets. Risk-Free Guarantee → No upfront payment. Pay only when satisfied. Let’s connect and build something great.
$10 USD in 1 day
2.9
2.9
49 freelancers are bidding on average $38 USD for this job

Hi, Your situation is very familiar—high impressions and clicks in Google Ads but weak subscription conversion usually points to a mix of intent mismatch, tracking gaps, and landing page friction rather than just “bad ads.” I’ve worked on similar subscription-based funnels where the focus was tightening campaign intent + fixing GA4 visibility + rebuilding landing pages around conversion logic instead of traffic volume. My approach would start with a full audit of your Google Ads structure (Search, PMax, Display, YouTube) to identify wasted spend, search term leakage, and audience mismatch. Then I’d align campaigns to high-intent segments only, rebuild conversion tracking properly in GA4 + GTM, and validate every event before scaling. First 90 days approach: -> Week 1–2: Full audit (ads + tracking + landing pages) -> Week 3–6: Campaign restructuring + clean conversion tracking setup -> Week 6–10: CRO improvements + A/B testing rollout -> Week 10–12: Scale winning campaigns + reduce CPA Tools I typically use: Google Ads, GA4, Google Tag Manager, Google Optimize alternatives (VWO/Optimizely), Hotjar, and Looker Studio for funnel clarity. A few key questions: -> What is your current subscription price and funnel (free trial or direct paid)? -> Do you have historical conversion data segmented by channel? -> Are landing pages currently Webflow-native or externally built funnels? Kind regards, Sunil K.
$20 USD in 1 day
7.8
7.8

Hello, I appreciate the opportunity to help you boost your EdTech subscriptions. You’re looking for someone to analyze your Google Ads performance, identify why users aren’t converting, and optimize your campaigns while enhancing your landing pages. With 7+ years of experience in digital marketing, I’m confident I can help you achieve a 30% increase in paid-traffic subscriptions within 60 days. To start, I’d dive into your existing ad campaigns, examining targeting, ad copy, and audience engagement. Simultaneously, I’d suggest improvements for your landing pages, focusing on compelling copy and A/B testing to enhance user experience. I often use tools like Google Optimize for testing and GA4 for tracking conversion events, ensuring we have reliable data. What specific audience segments have you targeted in your campaigns so far? Best regards, Ivan Mandinski
$15 USD in 1 day
7.4
7.4

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$200 USD in 7 days
7.0
7.0

Hello, I came across your Boost EdTech Subscriptions and I am very interested in working with you. I have reviewed your requirements and full understand the scope of expectations. I specialize in Website Design, HTML, and have successfully delivered similar projects before. I am committed to delivering high-quality work with reliability, clarity and professionalism. I work transparently throughout the project progress, deadlines and expectation stay clear at every stage. I would be glad to disucss further details and am ready to start immediately. Looking forward to hearing from you. Regards. Anum
$30 USD in 1 day
5.7
5.7

Hi, I can help grow your EdTech platform through a focused SEO and organic marketing strategy designed to increase qualified traffic and convert more visitors into subscribers. I'll optimize your website, develop keyword-driven content, improve your search visibility, and create engaging social media content that builds trust and attracts your target audience. Please share your website, target audience, and subscription goals so I can review your current position and recommend the best approach. Let's have a quick Freelancer.com call to discuss your project and build confidence before we get started.
$55 USD in 30 days
5.6
5.6

Hello, I can help improve your Google Ads performance and increase paid subscriptions for your EdTech platform. I will: * Audit your Google Ads account and campaigns * Identify why conversions are low * Optimize campaigns (Search, Display, YouTube, or PMax) * Improve landing page conversion (copy and structure) * Fix GA4 and tracking issues if needed My focus will be to increase subscriptions and reduce cost per conversion. I can start with an audit and share a clear improvement plan. Warm Regards, Monica Bhatia
$18 USD in 2 days
5.4
5.4

Hi there, I understand the importance of transforming impressions and clicks into valuable subscriptions for your EdTech platform. It’s crucial to delve into your Google Ads account to pinpoint the conversion barriers and refine your campaigns effectively for optimal results. My name is Abdul Haseeb Siddiqui, and I bring over 6 years of experience in Website Design, Graphic Design, Google Ads, HTML, Analytics, Conversion Rate Optimization, A/B Testing, and Google Ads management. To address your project needs, I would begin with a thorough audit of your current Google Ads structure and performance metrics, implementing strategies from my previous successes with SaaS and EdTech clients. My goal for the first 90 days will focus on optimizing your campaigns and enhancing landing pages, ensuring every conversion event is accurately tracked in GA4. You can review my portfolio here: https://www.freelancer.com/u/haseebsidd07 I look forward to discussing how we can increase your subscriptions efficiently. Thank you, Regards, Abdul Haseeb Siddiqui
$10 USD in 7 days
5.1
5.1

Hello, I can audit your Google Ads account, identify exactly why traffic isn’t converting into paid subscriptions, and rebuild your campaigns into a structured acquisition system focused on lowering CPA and increasing subscription volume. Alongside campaign restructuring (Search, Display, YouTube, or Performance Max where appropriate), I’ll also optimize your Webflow landing pages with CRO-focused improvements, clearer messaging, stronger offers, and properly tracked GA4 + GTM conversion events so every decision is based on reliable data. I have few questions to clarify: 1 do you already have properly defined conversion events in GA4 for “paid subscription,” or do these need to be rebuilt from scratch? 2 what is your current average cost per subscription and primary subscription price point? 3 are you currently running any landing page A/B tests or is this a completely new CRO setup? I’d be happy to discuss this further to ensure it meets your exact needs. Best Regards, Fahad
$20 USD in 7 days
4.0
4.0

Hello, I just finished reading your brief for "Boost EdTech Subscriptions", and I'm genuinely excited about the chance to work on it. My goal isn’t simply to finish the task, but to give you real, lasting value for every bit you invest in it. From your brief I can see this involves ads, campaign, google ads — all areas we handle in-house. We specialise in Website Design, Graphic Design, Google Adwords, HTML, which lines up directly with what you need. How we'd approach it: - Audit your current presence and define clear goals - Build the campaign strategy, assets and targeting - Launch, track and optimise on the data - Report on results with concrete next steps Delivering at the scale of 60 days is no problem for us — we're set up for volume without dropping quality. You can count on tight communication, on-time delivery, and a result that’s effortless to sign off on. Send over any references you have and I’ll come back with a clear plan and milestones. Best regards, FreeLancers360 Let’s connect in chat and get started — message me anytime and I’ll reply right away!
$20 USD in 7 days
3.8
3.8

In the realm of digital, the ability to create engaging experiences is key and my seven-year track record is a testament to my expertise in producing impactful digital solutions. I believe I am uniquely positioned to help you achieve your targets given my familiarity with both website design and HTML as well as my knack for understanding diverse audiences and communicating effectively with them. My previous work with leading brands and retailers has allowed me to develop a deep-rooted understanding of customer journeys, experience design, and conversion rate optimization - essential skills that can prove invaluable for revamping your Google Ads account and enhancing your landing pages. I am fluent in GA4 and Tag Manager, ensuring that we have clean and accurate data guiding our decision-making process every step of the way. To ensure success within the first 90 days, I would take a comprehensive approach to refresh your existing campaigns using Search, Display, YouTube or Performance Max as necessary. But I don't stop there; I will meticulously analyze the performance of each campaign, frequently conduct A/B testing on landing pages and ads, and continuously refine strategies to maximize impact. My unique blend of design and data-driven thinking will empower us to grow your paid subscriptions by at least 30%, drive down cost per subscription, all while ensuring clean tracking through GA4. Engage me now; let's turn traffic into paying clients together!
$10 USD in 2 days
3.9
3.9

Hi, I read through your project for Boost EdTech Subscriptions. You need help with boost edtech subscriptions. I can build and deliver this efficiently based on the job requirements. This fits well with my experience in Google Ads, Graphic Design, and Website Design. I can take what you outlined and turn it into a clean final delivery, with attention to Google Ads and Graphic Design and the details in your brief. I will keep the implementation clean, practical, and aligned with your requested scope. Send me the details and I can start immediately.
$10 USD in 1 day
3.7
3.7

It sounds like you've put a lot of thought into this project and want to get it done right. I've successfully optimized Google Ads campaigns for similar EdTech platforms, driving significant improvements in conversion rates. I understand your goal of increasing paid subscriptions by refining campaigns and optimizing landing page conversion rates. With expertise in Google Ads and CRO, I can tackle the challenge of reducing the cost per subscription while enhancing user experience. My focus on performance, security, and user experience aligns perfectly with your project requirements. Would it be a ridiculous idea for you to send me a message and see whether we're the right fit for this project? Kind regards, Curtley
$18 USD in 7 days
3.4
3.4

The real bottleneck in your EdTech platform's growth seems to stem from misalignment between your Google Ads and landing pages. I can dive deep into your campaigns to pinpoint why clicks aren’t converting, focusing on the right mix,be it Search or Performance Max. I’ll also refine landing page copy and layout for better conversions, tracking everything in GA4. I can deliver the first milestone in 15 days. Quick question: what's the one thing that needs to work perfectly on day one?
$14 USD in 15 days
3.0
3.0

Hello, As a seasoned digital creator who specializes in blending design artistry with technical prowess, I'm confident in my ability to help boost your EdTech subscriptions exponentially. My broad-spectrum understanding of Google Ads and Google Adwords will allow me to delve into your existing campaigns, identify areas that are dampening conversions, and implement practical strategies to ignite subscription growth. Moreover, I have a deep-seated tenacity for delivering results that not only meet but exceed client expectations. Over the years, I've consistently helped SaaS and EdTech clients improve their acquisition numbers along with reducing operational costs- precisely two important performance indicators you're seeking from this project. My proficiency in CRO tools such as GA4 and Tag Manager will enable accurate tracking and analysis of all conversion events for optimal strategic decision-making. I envision a comprehensive approach over the first 90 days where I'll overhauled not just your ads but also your landing pages through impactful copywriting, layout enhancements, irresistible offers, and insightful A/B testing meticulously integrated into Webflow's framework. My commitment is to turn data into actionable insights that inform our decisions moving forward. Responsive Websites built on HTML, CSS, JavaScript Thanks!
$10 USD in 5 days
2.8
2.8

Hello, I reviewed Boost EdTech Subscriptions and can help with Website Design, Graphic Design, Google Adwords, HTML, Analytics, Conversion Rate Optimization, A/B Testing, Google Ads.I have hands-on experience with Website Design, HTML and focus on delivering clean, reliable, and high-quality results. A couple of quick questions: • Do you have any reference examples you'd like to follow? • What is your target timeline for completion? I'm available to start immediately and would be happy to discuss the details. Best regards, Noordin
$30 USD in 1 day
2.2
2.2

Hello, I understand the core issue is not traffic, but inefficient conversion from Google Ads into paid EdTech subscriptions, typically caused by weak intent segmentation, broken or incomplete GA4 conversion tracking, and landing pages that don’t match user intent at the signup stage. I recently worked on SaaS and subscription funnels where I audited Google Ads accounts and GA4/GTM setups to fix attribution gaps, rebuilt campaign structures around high-intent search and remarketing segments, and optimized budget allocation away from low-quality clicks. This improved signal quality in the account and made CPA trends more predictable instead of volatile. My approach would start with a full GA4 + GTM audit to ensure subscription events, funnel steps, and attribution are correctly captured. Then I would restructure Search, Performance Max, and remarketing campaigns using intent-based segmentation, tightening keyword match types, audience signals, and negative keyword layers to reduce irrelevant traffic. In parallel, I would optimize your Webflow landing pages by aligning ad messaging with the signup flow, strengthening trust signals for parents, and running A/B tests on headlines, CTAs, and pricing presentation to improve conversion rate at the point of decision. Let’s turn your current ad spend into consistent, measurable paid subscriptions.
$30 USD in 1 day
1.6
1.6

Hello, Hope you are doing well! I reviewed your EdTech subscription platform requirements and can help you identify exactly why your Google Ads traffic is not converting and rebuild your campaigns + landing page funnel to improve paid subscriptions efficiently. My focus will be on fixing the full conversion system rather than just campaign adjustments. What I will deliver: * ✅ Full Google Ads account audit. * ✅ Identify conversion drop-off points and wasted spend * ✅ Campaign restructuring focused on paid subscriptions * ✅ Keyword, audience & targeting optimization for US/Canada & English-speaking markets * ✅ GA4 + GTM conversion tracking audit & fixes * ✅ Landing page CRO improvements (copy, layout, CTA flow) * ✅ A/B testing strategy setup for continuous optimization * ✅ Funnel optimization to improve subscription conversion rate * ✅ Clear 90-day growth strategy roadmap Skills & Expertise: * Google Ads (Search, Display, YouTube, Performance Max) * Conversion Rate Optimization (CRO) * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * A/B Testing & Funnel Optimization * Landing Page Optimization * Webflow Optimization * Paid Media Strategy * Data Analysis & Reporting My approach is data-driven and focused on increasing paid subscriptions while reducing cost per acquisition through continuous testing and optimization. I can start immediately and begin with a quick audit to identify the biggest conversion leaks. Best Regards, Prachi Agrawal
$25 USD in 7 days
0.4
0.4

Hi, I have experience optimizing Google Ads campaigns and improving conversion rates for subscription-based businesses. I can audit your account, optimize campaign structure, enhance your Webflow landing pages, implement GA4/GTM tracking, and run A/B tests to increase subscriptions while reducing CPA. I'd be happy to discuss your goals and strategy. Best regards.
$10 USD in 1 day
0.0
0.0

Hello, Your project immediately caught my attention because it closely matches the type of work I regularly handle. After reviewing the project description, I understand the scope and objectives, and I am confident in my ability to provide an effective and well-structured solution. I understand that achieving the desired outcome for Boost EdTech Subscriptions requires not only technical execution but also proper planning, communication, and attention to detail. Therefore, I always ensure that each phase of the project is carefully managed and executed. My working methodology includes: • Understanding the complete project scope and expectations. • Creating a structured plan and timeline. • Implementing the required solution efficiently. • Performing detailed testing and quality checks. • Delivering polished and optimized final results. I believe in maintaining transparent communication throughout the project lifecycle. Regular progress updates, prompt responses, and continuous collaboration help ensure that the project moves smoothly and efficiently. I am dedicated to delivering high-quality work within the agreed timeframe while maintaining professionalism and reliability at every stage. I would appreciate the opportunity to discuss the project further and answer any questions you may have. Thank you for your valuable time, and I look forward to collaborating with you.
$21 USD in 3 days
0.0
0.0

I can help boost subscriptions for your EdTech platform serving parents in the US and Canada. With experience optimizing subscription models and user engagement, I understand how to increase retention and acquisition effectively. My approach combines data-driven marketing strategies and seamless user experience improvements to grow your subscriber base sustainably. Quick question before I suggest an approach: Are you focused more on acquisition channels or improving subscription renewals?
$20 USD in 7 days
0.0
0.0

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