Apply it to a fast food restaurant
• The purpose of this presentation is to analyze research data and suggest a future strategy for the organization. The assignment doesn’t require you to include a lot of information about the company.
• Please choose a focus area for your presentation based on the issues you have identified for the organization. Social Media Marketing, • Clearly mention what the organization is doing right now. Identify issues/problems with the current strategy.
• Research best practices of the industry the company is operating in or otherwise and give a brief of them. You can even benchmark if you wish.
• Pick long term and short term strategies from the best practices identified in your research. Do not forget to mention objectives (they need not all be SMART) for the devised strategies. Detail the solutions/strategies you have identified for the organization.
• A possible implementation plan/steps could be included.
• List challenges and risks that need to be overcome and how to overcome them.
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