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I’m ready to scale sales for a new physical product aimed squarely at California’s 25- to 65-year-old cheese and wine enthusiasts, and I want a seasoned Meta Ads specialist to make it happen. The core goal is straightforward: more purchases at the lowest possible cost. You’ll craft a full-funnel Facebook and Instagram campaign—from structuring the account and installing the Meta Pixel through to audience research, ad creation, testing, and ongoing optimisation—so we can turn curious connoisseurs into paying customers. Deliverables • Campaign strategy outlining objectives, audiences, budgets, and KPIs • Creative concepts and ad copy tailored to cheese-and-wine lovers • Accurate Pixel and Conversions API configuration for reliable tracking • A/B tests on audiences, placements, and creatives, with clear reporting • Weekly performance reports highlighting ROAS, CPA, and next steps Acceptance Criteria The campaign is considered successful when: 1. Ads are live and approved without policy violations. 2. Tracking data matches Shopify checkout numbers within a 5 % variance. 3. ROAS meets or exceeds the break-even target we agree upon in kickoff. If you’ve already delivered profitable Meta campaigns for food or lifestyle brands, let me see the proof. I’m ready to start as soon as you are.
Project ID: 40671217
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Active 6 days ago
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35 freelancers are bidding on average $55 AUD/hour for this job

Given my extensive experience and proficiency in digital marketing, I am confident that I am the specialist you need to elevate your California gourmet product to new heights. As a seasoned Meta Ads specialist, I have consistently delivered on targeted ROAS for food and lifestyle brands, making them profitable and successful. Your project aligns perfectly with my skillset mainly because I believe effective ads are only as good as the strategy behind them. Crafting a campaign strategy for you would be a no-brainer! With proven abilities to structure accounts, configure Pixels, identify relevant target audiences and create compelling ad copy, my ultimate goal is to exceed KPIs while ensuring we stay well within designated budgets. For any eCommerce venture like yours, I understand the correlation between efficient ad spends and optimum ROAS. My meticulous nature allows me to analyze every metric diligently ensuring accurate data tracking which can be validated true along the Shopify checkout numbers. In addition, my aptitude for A/B testing will augment our decision-making insights leading to ongoing optimizations for higher conversion rates. Allow me to use my knowledge in Internet Marketing and impeccable ad optimization skills driving your campaign through till success in meeting your break-even target well ahead of your expectations!
$50 AUD in 40 days
7.6
7.6

With our extensive experience in digital marketing over the past decade, my team and I at Marketing for Greatness have had the opportunity to manage multimillion-dollar ad spends with great success. We specialize in delivering results-driven campaigns that not only meet objectives but also maximize ROI. Notably, I believe our expertise with meta advertising sets us apart as the perfect fit for your gourmet product targeting California's cheese and wine enthusiasts. Our agency is Facebook Blueprint certified and Google Ads certified, emphasizing our competence and knowledge in the platforms crucial for executing your desired campaign on Facebook and Instagram. We have successfully driven conversions on various e-commerce sites similar to Shopify by strategically leveraging optimized ads, A/B testing, accurate tracking using Conversions API, and clear reporting. As you hold strong acceptance criteria, I am confident in my ability to deliver excellent results while keeping costs low. My meticulous nature guarantees I'll fine-tune every aspect of this campaign including your account structure and audience research, all the way through optimisation utilizing your sales numbers from Shopify checkout to align with the Meta Pixel data. Let's take your product beyond curiosity by turning intrigued connoisseurs into loyal paying customers - together!
$50 AUD in 40 days
7.6
7.6

Hello, My name is KAYA, and I am a seasoned Digital Marketing & Growth Specialist with an extensive track record in driving successful metacampaigns for various businesses. I have a thorough understanding of the intricacies of Facebook and Instagram advertising, which aligns perfectly with your project's goals. I specialize in creating full-funnel campaigns, starting from structuring accounts to ongoing optimization, and that's exactly what you need for your gourmet product. With over 5 years of experience, I have developed the skills to not only create captivating ad copy tailored specifically to your target audience but also effectively implement tracking systems ensuring accurate reporting. My deep understanding of SEO will also be crucial in strategically optimizing your ads for the right demographic. Additionally, I bring an acute focus on measurable growth systems and traffic targeting that will help scale sales for your cheese and wine product. As a result, my strategies are built around not only driving conversions but also taking a holistic approach towards brand reputation management and audience growth. If you're looking for someone who can leverage digital channels to deliver results, I'm confident that together we can weave a successful campaign! Best Regards, Kaya
$50 AUD in 40 days
6.5
6.5

Hi there, we have recently completed a similar project and would love to share some references. Your goal of turning cheese and wine enthusiasts into paying customers directly aligns with our expertise in Meta Ads. We'll create a full-funnel Facebook and Instagram campaign tailored for your audience, ensuring we drive more purchases at the lowest cost. Our approach will not only enhance engagement but also optimize for a strong return on ad spend. Here's how we'd approach it: - Develop a comprehensive campaign strategy with clear objectives and KPIs. - Create compelling ad copy and visuals that resonate with your target audience. - Implement accurate Pixel configuration for precise tracking and insights. While we might be newer to Freelancer, we bring 9+ years of experience delivering this kind of work off-platform and multiple 5-star reviews to back it up. I’d love to offer a free consultation to discuss your project further, even if you decide not to hire us. Kind regards, Trichelle
$50 AUD in 14 days
5.8
5.8

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Sales, Google Adwords, Facebook Marketing, Digital Marketing, Instagram Marketing, A/B Testing and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$50 AUD in 5 days
5.7
5.7

Good day! Scaling a new physical product through Meta Ads requires more than simply launching campaigns—it requires a conversion-focused funnel, accurate tracking, and continuous testing to drive purchases at the lowest possible cost. We can build and manage a full Facebook and Instagram strategy focused specifically on California’s cheese and wine enthusiasts. Our approach will cover campaign structure, audience research, creative concepts, compelling ad copy, Meta Pixel and Conversions API configuration, and systematic A/B testing across audiences, placements, and creatives. We’ll closely monitor Shopify conversion data to maintain reliable tracking and optimize toward your agreed break-even ROAS and CPA targets. With a data-driven approach to scaling ecommerce and lifestyle campaigns, we’ll focus on reducing wasted spend, identifying winning combinations, and improving performance through ongoing optimization. Clear weekly reporting will keep ROAS, CPA, results, and next steps transparent as we work toward profitable, sustainable growth.
$50 AUD in 40 days
4.1
4.1

Hi there! You're targeting an audience that treats food purchases as an experience investment, not a commodity buy. That means your ad creative and messaging need to reflect scarcity, expertise, and exclusivity rather than discount-driven urgency. Most gourmet campaigns fail because they're structured like mainstream e-commerce when your buyers respond to curated storytelling. I've spent the last three years running Meta campaigns for specialty food and beverage brands, with particular focus on high-AOV products where tracking accuracy directly impacts profitability decisions. I've built Pixel implementations that handle complex product variants and integrations with Shopify, plus managed A/B testing frameworks that isolate audience quality from creative performance. One thing worth clarifying early: what's your current average order value and repeat purchase expectation? That shapes whether we optimize toward customer acquisition cost or lifetime value, and it changes how aggressively we can scale spend while maintaining your ROAS floor. Happy to jump on a call and walk through the strategy. I can share relevant case work once we're talking. kind regards, Corné
$50 AUD in 40 days
0.0
0.0

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