We run a bed and mattress retail website. Our current aim is to increase our social media following/engagement through social media content strategy.
I am looking to work with a creative freelancer who has a vision and can work with us to execute that vision.
The company is: [login to view URL]
Instagram link: [login to view URL]
You will be required to work with a marketing budget to increase following/engagement and ultimately conversions to sales through the website.
• Dedicated Account Management
• Social Ads specialist to manage campaigns
• Performance driven campaigns continuously improved and optimised to deliver results
• Weekly meeting to review performance vs agreed KPI’s
Content strategy includes but is not limited to:
1. Niche influencer partnerships
- 10k to 100k following – create a large list and whittle it down to 4 or 5.
- Need to be relevant to the industry – home blogs/interior designers etc.
- Consider what you’re offering – commission/free products
- How often will they post?
- Include Discount Code and AL handle in bio
- Send influencers posters/boards to be pictured with (can be blank and edited on)
- Think outside the box with giveaways – home/electronics/gift vouchers/furniture
- These could be partnered up with an influencer or solo and ask influencers to promote
- Follow accounts
- Like and Save post
- Share post to story
- Tag 1 friend as a comment in this post (1 friend per comment but each comment counts as 1 entry)
3. Happy Customers
- Videos/Images of the bed once complete
- Ask customers to sit on them
- Take picture of customer with delivered items at front door
- Ask for a short video of customer comments for installation
4. Behind the scenes content (humanising the brand)
- Installation Videos
- Manufacturing Videos
- Videos of loading/unloading/dropping to customer
Brands we would like to emulate include the following:
[login to view URL]
[login to view URL]
51 freelances font une offre moyenne de 653 £ pour ce travail
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