I have in-depth knowledge of Ad serving Facebook/Instagram tools such as Facebook Ad Manager, Audience Insights & Pixel (Facebook Analytics), Accountable competences in the online field, 4-years of experience in Social media campaign implementation and optimization.
I have accurate & adequate knowledge in:
E-commerce - WordPress, Shopify, Prestashop & BigeCommerce
Landing Pages - Click Funnel, Mailchimp, etc
Email Marketing
Analytics & Data
I can setup & run:
Conversion Campaigns
Lead Generation Campaigns
Brand Awareness Campaigns
Post Engagement Campaigns
Retargeting Campaigns
Here's how it works:
✔ 1. PLAN
I reverse engineer the numbers to set profitable KPI's and create different variations that I believe will work the best for our three key elements (Audience, Message, Creative)
✔ 2. TEST
I launch our variations on the Facebook advertising platform for real testing.
✔ 3. OPTIMIZE
After 3-4 days, I observe and analyze the data from our testing. Based on real data and feedback, we iterate our funnel or our variations.
Simply, we stop the ads that are out of our KPI’s and we keep ads that we within our KPI’s. We may also prepare new variations for a new test.
✔ 4. SCALE
After our funnel and ads are optimized, we start scaling our best ads that are within our profitable KPI’s. Our goal is to build a massive empire of best performing ads.