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Meta Ads Specialist Required – Facebook & Instagram Lead Generation We are looking for an experienced and performance driven **Meta Ads Specialist** to manage Facebook and Instagram advertising campaigns for our clients. We are a digital marketing agency working with businesses across different industries and locations. Our primary objective is to generate **genuine, relevant leads, enquiries, appointments and customers**, rather than simply increasing reach, likes or engagement. We are looking for a professional who can take complete responsibility for campaign strategy, execution, testing, optimization and performance improvement. Primary Objective Our goal is: **Right Audience → Relevant Ad → Quality Enquiry → Genuine Lead → Customer → Business Growth** The selected freelancer should have a strong understanding of Meta's advertising ecosystem and should be able to develop campaigns based on the client's business goals, target audience and industry. Key Responsibilities 1. Meta Ads Campaign Setup & Management The freelancer should be experienced in managing: * Facebook Ads * Instagram Ads * Lead Generation Campaigns * Website Conversion Campaigns * WhatsApp Lead Campaigns * Messenger Campaigns * Traffic Campaigns * Engagement Campaigns * Retargeting Campaigns * Remarketing Campaigns * Awareness campaigns where required * Local business campaigns * E-commerce campaigns, where applicable 2. Campaign Strategy The freelancer will be responsible for developing a proper advertising strategy based on: * Business objectives * Target audience * Location * Industry/niche * Customer demographics * Customer interests and behaviours * Previous campaign data * Competitor activity * Budget * Conversion goals We expect the freelancer to proactively suggest the best campaign structure rather than simply following instructions. 3. Audience Research & Targeting Experience with: * Custom Audiences * Lookalike Audiences * Website Visitors * Customer Lists * Engagement Audiences * Instagram/Facebook Page Engagement * Retargeting Audiences * Interest-based targeting * Behaviour-based targeting * Geographic targeting * Demographic targeting The freelancer should continuously analyze audience quality and remove or reduce audiences that generate irrelevant leads. 4. Creative & Ad Copy Strategy The freelancer should understand what type of creatives work for different businesses and should be capable of providing clear creative requirements. Experience with: * Image Ads * Video Ads * Reels Ads * Carousel Ads * Collection Ads * Story Ads * Feed Ads * Short-form video creatives * Different ad angles and hooks The freelancer should also be able to create or guide: * Primary ad copy * Headlines * Descriptions * CTAs * Hooks * Offer positioning * Lead-generation messaging Creative testing and A/B testing will be an important part of the work. 5. Lead Quality Optimization This is one of our highest priorities. We are not looking for a freelancer who simply reports: > "We generated 100 leads." We want to understand: * Are the leads genuine? * Are they relevant to the business? * Are they responding? * Are they interested in the service? * Are they booking appointments? * Are they converting into customers? The freelancer should continuously optimize campaigns based on actual lead quality and available conversion data. 6. Tracking & Conversion Setup Experience with: * Meta Pixel * Meta Events Manager * Conversions API (CAPI) * Website conversion tracking * Lead tracking * WhatsApp conversion tracking * Custom conversions * Event configuration * UTM tracking * Landing page tracking * CRM/lead tracking integrations where applicable Proper tracking is essential because campaign optimization should be based on reliable data. 7. Campaign Optimization The freelancer should continuously monitor and optimize: * CPM * CPC * CTR * CPL * Conversion rate * Frequency * Cost per result * Audience performance * Creative performance * Placement performance * Location performance * Age/gender performance * Budget allocation The freelancer should identify underperforming campaigns, ad sets and creatives and make data-driven improvements. 8. Budget Management We expect responsible budget management. The freelancer should: * Avoid unnecessary ad spend * Identify profitable campaigns * Allocate budget toward better-performing campaigns * Scale campaigns gradually * Test before aggressively increasing budgets * Monitor spending closely * Recommend budget changes based on actual performance Our goal is to achieve the best possible results within the client's available advertising budget. Landing Page & Conversion Recommendations The freelancer should also be able to identify issues that may affect conversions, such as: * Weak offers * Poor CTA * Slow landing pages * Poor mobile experience * Weak messaging * Unclear contact/lead forms * Mismatch between advertisement and landing page If improvements are required outside Meta Ads, we expect the freelancer to communicate these recommendations to our team. Reporting The freelancer should provide regular performance updates covering: * Amount spent * Reach * Impressions * Clicks * CTR * CPC * Leads * CPL * Conversion rate * Lead quality * Best-performing campaigns * Best-performing creatives * Best-performing audiences * Problems identified * Optimizations completed * Recommended next steps Reports should be easy to understand and focused on meaningful business results. ## What We Are NOT Looking For Please do not apply if your approach is mainly focused on: * Increasing likes or followers * Generating cheap but irrelevant leads * Launching campaigns without ongoing optimization * Copy-pasting the same strategy for every client * Spending the entire budget without performance analysis * Making unrealistic guarantees * Running campaigns without proper tracking We are looking for **performance-focused Meta advertising**, not vanity metrics. Ideal Freelancer The ideal candidate should: * Have strong practical Meta Ads experience * Understand Facebook and Instagram advertising deeply * Have experience with lead generation * Understand conversion optimization * Be experienced with different industries * Understand audience research * Have strong creative testing knowledge * Understand Pixel, Events Manager and CAPI * Be analytical and data-driven * Communicate clearly * Take initiative * Continuously monitor campaigns * Focus on business outcomes rather than vanity metrics Long-Term Partnership We are looking for a freelancer who can become a reliable **Meta Ads execution partner for our agency**. If the freelancer consistently delivers good campaign management and lead quality, there will be opportunities to manage Meta Ads campaigns for multiple clients on a long-term basis. We value professionalism, transparency, accountability and consistent performance. To Apply Please provide: 1. Your total Meta Ads experience. 2. Types of campaigns you have managed. 3. Industries/niches you have worked with. 4. Experience with lead-generation campaigns. 5. Experience with WhatsApp lead campaigns. 6. Experience with Meta Pixel, CAPI and conversion tracking. 7. Examples of previous campaigns/results, where available. 8. Your approach to improving lead quality. 9. Your monthly charges. 10. Your availability and expected working hours. Please apply only if you have genuine hands-on experience managing **Facebook and Instagram Ads for lead generation and business growth**. We are looking for a professional who can help us generate **quality leads, genuine enquiries and measurable business results** for our clients.
Project ID: 40650762
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26 freelancers are bidding on average ₹10,206 INR for this job

Hi, Have you identified specific industries you’re aiming to target with your Meta ad campaigns? I have over 5 years of experience in managing Facebook and Instagram ads focused on lead generation, optimizing for genuine inquiries and customer conversion. Advertising& Marketing I create tailored strategies that include audience research, creative testing, and performance optimizations, always aligning with business objectives. My approach is data-driven and emphasizes real metrics over vanity numbers, ensuring campaigns yield profitable results. I have successfully run ad campaigns across diverse industries, including those that leverage WhatsApp for lead generation. I’m also adept with Meta Pixel and conversion tracking to make informed decisions. Let’s connect to discuss how I can help your agency achieve its goals. Best Regards, Zain
₹10,000 INR in 30 days
6.2
6.2

Hello, I will generate leads and sales using targeted social media marketing. I have 8+ years of experience in Meta Ads, including scaling B2C campaigns with a strong focus on lead generation and ROI. 1. My experience includes: • Building full-funnel campaign strategies (audience targeting + structure) • Creating high-converting ad creatives (copy, images, short videos) • Setting up lead capture systems (forms or landing pages with CRM integration) • Managing and optimising campaigns daily for better CPL and lead quality • Using Meta Pixel & tracking tools for accurate performance data 2. Reporting & Availability: ✔ Weekly reports (CPL, lead volume, performance insights) ✔ Quick response within 24 hours ✔ Fast campaign setup and ongoing optimization I focus on turning ad spend into qualified leads, not just traffic. I can share examples of B2C lead generation campaigns I’ve scaled successfully. Best regards, RaghavSM,
₹7,000 INR in 30 days
5.8
5.8

I have 15+ years of experience in Meta Ads and lead generation, managing Facebook and Instagram campaigns for businesses across different industries. I can take complete ownership of campaign strategy, audience research, campaign setup, creative testing, retargeting, conversion tracking, budget optimization, and ongoing performance improvement. My focus is always on generating relevant enquiries and genuine leads rather than vanity metrics. I’m comfortable working with an agency environment and adapting campaigns to different industries, locations, and client objectives while maintaining clear performance reporting. Can we discuss the requirements and get started? Raj Kumar
₹7,000 INR in 30 days
5.4
5.4

I hope you're doing well. I have reviewed your project requirements in detail, and I'm confident I can provide you with comprehensive Social Media Marketing (SMM) services. I offer these services on a monthly basis at a competitive rate, focusing on effective lead generation strategies to help grow your business. I have 8+ years of experience. Let’s take your brand to new heights!
₹15,000 INR in 30 days
2.7
2.7

As a seasoned digital marketing specialist with over four years of experience, I have established a strong background in all the key areas that your project demands. With a focus on ROI rather than superficial metrics, I am confident in my ability to generate not just any leads, but *genuine and relevant* ones aligned with your clients' business goals. My proficiency in handling Facebook and Instagram Ads, conducting audience research and targeting, developing effective campaign strategies based on specific objectives, analyzing performance metrics, and optimizing subsequent campaigns are skills that I have deftly honed during my career. This is evident in not just my technical skill set but my data-driven approach which aligns perfectly with your company's objectives and methodology. Moreover, my flair for creativity coupled with my abilities in developing compelling ad copy positions me uniquely as one who can fully optimize digital campaigns for peak performance. Having also managed tracking and conversion setup alongside analytics integration through CRM systems, I guarantee the delivery of highly accurate campaign insights that will help drive impactful growth for your clients.
₹3,000 INR in 3 days
2.7
2.7

Hello, Greetings of the day I’d be interested in becoming your long-term Meta Ads execution partner. Your focus on lead quality, tracking and measurable business results aligns closely with how I approach paid campaigns. I have 6+ years of digital marketing experience across Meta Ads, Google Ads, SEO and creative design, with experience managing multiple campaigns and client projects simultaneously. ✅ Facebook & Instagram Lead Generation campaigns ✅ Website conversion, WhatsApp, Messenger and Traffic campaigns ✅ Prospecting, retargeting, Custom & Lookalike Audiences ✅ Interest, demographic and location-based targeting ✅ Meta Pixel, Events Manager, Custom Conversions & CAPI ✅ UTM and conversion tracking ✅ Lead-form strategy and qualification ✅ Ad copy, hooks, CTAs and creative direction ✅ Image, Carousel, Reels, Stories and Feed campaigns ✅ A/B testing of audiences, creatives, hooks and offers ✅ CPL, CTR, CPC, CPM, CVR and lead-quality analysis ✅ Budget optimisation and controlled scaling ✅ Landing-page and funnel recommendations ✅ Weekly performance reporting with actionable insights My optimisation process goes beyond counting leads. I look at which campaigns and audiences are producing genuine enquiries, appointments and customers, then use that feedback to reallocate budget and improve lead quality. I’d be happy to start with a small number of accounts, demonstrate consistent performance, and scale the partnership as your client portfolio grows.
₹4,999 INR in 30 days
2.3
2.3

Hello, I can manage your Meta Ads campaigns with a strong focus on qualified leads, enquiries, appointments, and measurable business growth—not vanity metrics. I have hands-on experience with Facebook/Instagram lead generation, retargeting, audience research, creative testing, WhatsApp campaigns, Pixel, Events Manager, CAPI, and conversion tracking. My approach is data-driven: test audiences and creatives, monitor CPL and lead quality, optimize continuously, and scale proven campaigns responsibly. I can also identify landing-page or funnel issues affecting conversions. I’m available for long-term collaboration and can provide campaign examples, pricing, availability, and a clear reporting/optimization process. Zakwan
₹1,300 INR in 7 days
0.4
0.4

Hi, I took the time to carefully review your project, and I genuinely believe I understand the vision you're working to bring to life. Every great project starts as an idea, and my goal is to transform that vision into something that not only meets your expectations but exceeds them. With extensive experience in managing Meta Ads campaigns, I focus on genuine lead generation and measurable business results. I specialize in developing tailored strategies based on client objectives and audience insights. My approach involves continuous optimization to ensure high-quality leads, not just metrics. I believe in building lasting relationships founded on trust and transparency. I’d love to offer a free consultation to discuss how we can elevate your campaigns together. Looking forward to the opportunity! Best, BaileyG07
₹750 INR in 7 days
0.0
0.0

I run Meta advertising with an engineering edge: I built and operate a multi-tenant social-media & ads SaaS that connects client Facebook/Instagram accounts through the official Meta API, manages campaigns centrally, applies AI-assisted ad analysis and produces automated performance reports focused on profit metrics — not reach or likes. "Right audience -> relevant ad -> quality enquiry -> customer" is literally the philosophy the platform is built around. WHAT I WOULD DO FOR YOUR AGENCY'S CLIENTS - Funnel-first setup: Pixel/CAPI events verified, audience architecture (broad + lookalike + retargeting), lead forms or landing pages matched to each client's goal - A creative testing matrix (hook x format x audience) with weekly kill/scale decisions driven by CPL and lead-to-customer feedback from your team - Transparent reporting: cost per QUALIFIED lead per client, delivered automatically THIS BID = a working trial: full campaign setup + 1 week of active optimization for one client. If the numbers convince you, we agree a monthly per-client retainer for ongoing management. Question: which industries are your first 2-3 clients in, and do they use lead forms or their own landing pages?
₹2,000 INR in 7 days
0.0
0.0

.Hi, I’d love to help you with your Facebook & Instagram Lead Generation campaigns. I can set up targeted Meta Ads to reach the right audience, generate quality leads, and make the best use of your advertising budget. I’ll handle audience targeting, campaign setup, ad copy/creative suggestions, and ongoing optimization based on campaign performance. I understand that getting leads is more important than simply getting clicks, so my focus will be on attracting potential customers who are genuinely interested in your product or service. I’m ready to discuss your business, target audience, and goals and create a strategy accordingly. Let’s start and work toward getting you quality leads. ?
₹1,300 INR in 2 days
0.0
0.0

YOU ONLY NEED ONE DEVELOPER WHO GETS IT RIGHT THE FIRST TIME. HERE'S WHY I'M THAT DEVELOPER. I recently helped a client transform their idea into a high-quality digital marketing strategy that drove genuine leads and measurable business results. I'd love to do the same for you and deliver something that's built to perform from day one. We specialize in developing effective lead generation campaigns for various service-based businesses. I understand you need a professional who can create clean, user-friendly, and integrated campaigns that prioritize quality over quantity. With over 75 5-star reviews on similar projects, we rank in the top 1% among 75 million users. I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Regards, Aydon.
₹1,000 INR in 7 days
0.0
0.0

Hi, I can help your agency manage Meta Ads campaigns with a strong focus on qualified leads, conversion tracking, and continuous performance optimization across different client businesses. My approach includes: • Lead-generation, website conversion, WhatsApp and retargeting campaigns • Audience research, custom/lookalike audiences and geographic targeting • Meta Pixel, Events Manager, conversion tracking and UTM setup • Creative, messaging and A/B testing • CPL, CTR, CPC, conversion rate and lead-quality analysis • Budget optimization based on actual campaign performance • Clear reporting with actionable next-step recommendations I focus on business outcomes rather than simply generating cheap leads. Campaign decisions should be based on reliable tracking and the quality of enquiries generated. While experience is valuable, I believe strong results also come from technical knowledge, strategic thinking, careful testing, attention to detail, and continuous optimization. My core expertise is Meta Ads campaign setup, audience targeting, conversion tracking, retargeting, and performance optimization. I’m interested in building a long-term partnership where I can consistently support your agency’s Meta Ads campaigns and adapt strategies to each client’s specific goals, audience and budget. Best regards, Al Sadik
₹1,500 INR in 7 days
0.0
0.0

I’m a Meta Ads specialist with 2 years of experience, focused on Facebook & Instagram advertising, lead generation, audience research, campaign setup, testing and optimization. Here’s how I match your requirements: • Experience: 2 years managing Meta Ads • Campaigns: Lead generation, WhatsApp, traffic, engagement, retargeting and conversion campaigns • Lead Generation: My focus is on relevant, genuine enquiries—not just generating a high number of cheap leads. • WhatsApp Ads: I have experience running WhatsApp lead campaigns. • Tracking: Familiar with Meta Pixel, Events Manager, conversion tracking, custom conversions, UTM tracking and CAPI concepts. • Optimization: I monitor CPM, CTR, CPC, CPL, frequency, conversion rate, placements, audiences and creative performance. • Lead Quality: I analyse which audiences, creatives and placements produce better-quality enquiries and shift budget toward stronger performers. • Strategy: I build campaigns around each client’s niche, location, offer, audience and conversion goal rather than using a one-size-fits-all setup. I’m looking for a long-term opportunity where I can become a reliable Meta Ads execution partner for your agency and contribute to measurable client growth. I’m available for ongoing work and can adapt to your campaign management and reporting process. One question: how many client accounts would you expect the selected Meta Ads specialist to manage initially? Best regards, Bilal Ahmad
₹2,000 INR in 7 days
0.0
0.0

Hi, I’d love to help you manage and optimize your Facebook Ads campaigns with a strong focus on generating quality leads/sales while keeping the cost under control. I can help with: * Facebook/Meta Ads campaign setup and optimization * Audience research and targeting * Retargeting and Lookalike Audiences * Meta Pixel & Conversion API setup * Conversion tracking and event troubleshooting * Creative and ad copy testing * Campaign performance analysis * CPL/CPA/ROAS optimization * Scaling profitable campaigns * Weekly performance monitoring and reporting My approach is not simply to spend more on ads. I focus on tracking the right conversions, identifying what is actually working, testing different audiences/creatives, and continuously optimizing based on real performance data. I also have experience with Google Ads, GA4 and Google Tag Manager, which helps me build a more complete conversion-tracking and performance-marketing setup. If you share your current campaign/account details, website, target audience, and primary goal, I can quickly review the setup and suggest the highest-impact improvements. I’m ready to get started. Best regards, Zaman Facebook Ads | Google Ads | GA4 | GTM | Conversion Tracking
₹1,300 INR in 7 days
0.0
0.0

Hi, since you're an agency running Meta campaigns across multiple clients and industries, what you likely need most is someone who can plug into your existing workflow and take ownership without heavy oversight — that's the position I'm in day-to-day managing Meta Ads as a Marketing Director. I focus on the funnel you described — right audience → relevant ad → quality enquiry → genuine lead — by building audience segmentation around actual buying intent (not just interest/lookalike stacking), writing ad copy that pre-qualifies before the click, and setting up Lead Forms or landing pages with clean event tracking so "lead" actually means lead, not just form-fill. I report against enquiry quality and cost-per-qualified-lead, not vanity metrics. Since you manage multiple client accounts, could you tell me how many accounts/verticals you'd want me handling initially, and whether you prefer weekly or bi-weekly reporting cadence? — Adam
₹1,300 INR in 7 days
0.0
0.0

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