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I’m planning on Facebook and Instagram ads focused on one thing only—qualified leads. The ads must send traffic to my own interactive eligibility form (5–6 quick questions plus contact details); I do not want to use Facebook’s native lead forms. The audience will be a balanced mix of brand-new prospects and existing customers, so the campaign structure and creative need to reflect two slightly different intent levels. The job centres on building, launching, and refining the campaigns so that the cost per lead stays as low as possible without sacrificing quality. That means solid pixel or CAPI tracking, thoughtful look-alike and retargeting segments, compelling ad copy/imagery, and constant optimisation of placements, budgets, and bids. Deliverables • Full campaign setup in Ads Manager (FB & IG, conversion-optimised to my external form) • Integration of tracking events to measure form starts and completions • Two ad concepts per audience segment, each with A/B visuals and copy variants • A brief report after the first week outlining spend, CPL, and recommended tweaks Once the first round is live, I’ll rely on you to monitor performance, prune under-performing elements, and suggest creative or targeting adjustments that drive the CPL down even further.
Project ID: 40642218
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47 freelancers are bidding on average $78 AUD for this job

Hello, I have great experience in Social Media Content Creation / Management / Marketing service and Our social media optimization services can help you Increase Business Traffic & Ranking, Boost Followers, Leads and Sales, Increase Social Media Presence, Increase Business Awareness, Business Growth, Revenue and Engage with your target audience. I want to make sure every dollar you spend is a great investment. I'm Digital Marketing professional with extensive experience in the industry, and I will work closely with you to reach your goals. > Action Plan :- 1) Social Media Management 2) Social Media Content Creation 3) Weekly 5 Posting 4) Quality Hash tags with Description 5) Social Media Promotion 6) Weekly Work Report > The Result that you will get :- 7) Immediate Impact 8) Brand Exposure 9) Measurable ROI 10) Cost-Effective Marketing 11) Increase brand awareness 12) Tackle your competition better 13) Faster Result Than any Services 14) Measure your performance consistently 15) Reach the Right People at the Right Time 16) 100% ROI I am looking forward for your valuable & fruitful response. Please click on the chat or award button to get started.
$200 AUD in 30 days
8.1
8.1

Hello, I am a professional Digital Marketer with strong expertise in Meta (Facebook & Instagram) Paid Ads Management, Social Media Promotion and SEO. My Meta Ads service is designed to help you generate high-quality leads, sales, traffic, and brand awareness with a clear ROI. I create and manage result-driven Facebook & Instagram advertising campaigns that target the right audience at the right time to grow your business faster. ✅ My Meta Ads (Facebook & Instagram) Process: ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-based) ✔ Image/Video Ad Strategy (High CTR focused) ✔ Scroll-Stopping Image & Video Ad Strategy ✔ Budget Optimization & Bid Strategy ✔ Budget Planning & Smart Scaling Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead / Sales / Traffic / Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ✅ Campaign Types I Run: ✔ Lead Generation Ads ✔ Website Traffic Ads ✔ Sales & Conversion Ads ✔ Brand Awareness Ads ✔ Engagement & Followers Growth Ads ✔ App Promotion (If required) ✔ Retargeting & Remarketing Ads My Meta Ads service helps you reduce cost per lead, increase conversions, and scale your business profitably using proven strategies and continuous optimization. Send me a message for more details — I am ready to start your project immediately. Thank you Anand
$250 AUD in 31 days
8.1
8.1

Hello, I’m Raj Kumar, a Meta Ads specialist with 15+ years of experience in lead generation and performance marketing. I can build your Facebook and Instagram campaigns around your external 5–6 question eligibility form, with separate prospecting and existing-customer strategies. I’ll configure Pixel/CAPI tracking for form starts and completions, build lookalike and retargeting audiences, create A/B-tested creatives and copy, and continuously optimize placements, budgets, and targeting for qualified leads and lower CPL. I’ll also provide the first-week performance report with clear optimization recommendations. Can we discuss your target audience, eligibility form, budget, and CPL goal? Raj Kumar
$75 AUD in 30 days
7.7
7.7

fgHi Hope you're doing well! I’d love to help you run high-converting Facebook & Google Ads campaigns to drive quality leads, sales, and maximum ROI. With 10+ years of experience in Google Ads (Search, Display, Shopping) and Facebook Ads (Meta Ads Manager), I specialize in optimizing ad spending for the best results. My Ad Strategy: 1. Campaign Setup & Optimization:- ->Google Ads – Search, Display, Performance Max & Shopping Ads -> Facebook & Instagram Ads – Lead generation, conversion & retargeting 2. Targeting & Audience Strategy 3. Ad Creative & Copy Optimization 4. Conversion Tracking & Performance Analysis I focus on data-driven ad strategies that minimize costs while maximizing conversions and engagement. Let’s discuss a custom ad strategy to grow your business! Best regards, Rewathi
$120 AUD in 30 days
7.9
7.9

Hello, your brief is clear and this is exactly the kind of lead-focused Meta campaign work I can assist with. I can build the campaign around two intent levels, connect tracking for form actions, and set up ad/copy variations so there is enough room for testing and optimisation. The goal will be to lower CPL without hurting lead quality. I can also provide the first-week report with practical adjustment recommendations.
$100 AUD in 7 days
7.5
7.5

Hi, I can help strengthen your Facebook and Instagram presence with content designed to attract the right audience and generate organic interest around your business. I’ll create engaging posts, captions, and content ideas tailored to your offer, along with profile optimization, consistent posting, relevant hashtags, and organic promotion. As a certified AI tools expert and digital marketing professional, I use AI for audience research, competitor analysis, content ideas, and planning, while keeping the creative direction and messaging human and specific to your brand. The focus will be on building genuine visibility, engagement, and potential leads through consistent organic social media activity. I’d be happy to learn about your business, target audience, and current Facebook/Instagram presence.
$120 AUD in 30 days
7.1
7.1

Hi, I can help you set up FB/IG lead campaigns focused on qualified conversions to your external eligibility form, not native lead forms. I understand you need separate thinking for cold prospects and existing customers, along with proper pixel/CAPI tracking for form starts and completions. I can structure the campaigns, prepare the ad variations, and refine performance based on CPL after launch. Happy to discuss the targeting and tracking flow further here on the platform.
$80 AUD in 7 days
6.7
6.7

Hi, I will help you manage and optimize Meta ads to drive high-quality leads and increase sales. With more than 11+ years of experience, I specialize in creating and managing high-performing Meta ad campaigns. My approach focuses on identifying the right audience, creating compelling ad creatives, and continuously optimizing campaigns to achieve the best possible results and ROI. 1. Here’s what I offer in Meta ad management: • Audience research and targeting strategy • Custom audience and lookalike audience setup • Facebook Pixel setup and tracking configuration • Campaign structure and ad account setup • Ad creative strategy (image/video ads) • High-converting ad copywriting • A/B testing to improve ad performance • Budget management and bid optimization • Continuous ad monitoring and optimization • Performance tracking and reporting My goal is to generate quality leads, increase conversions, and maximize your ad performance. Let’s get started today! Best regards, Anju MA,
$150 AUD in 30 days
6.6
6.6

Hello, I will help you grow your brand and generate quality leads through result-driven Facebook & Instagram advertising campaigns. With 8+ years of experience in digital marketing, I specialize in creating result-driven social media ad strategies that attract the right audience, increase engagement, and drive conversions for businesses across different industries. * What I can help you with: • Facebook & Instagram Lead Generation Campaigns • Audience Targeting & Retargeting • High-Converting Ad Creatives & Copy • Campaign Setup & Optimization • Lead Form Ads & Conversion Tracking • Daily Performance Monitoring & Reporting My focus is on generating quality leads at the best possible cost while continuously optimizing campaigns for better ROI and long-term growth. I can help improve your brand visibility, engagement, and customer acquisition through strategic social media advertising. Let’s connect and discuss your goals in detail. Best regards, Raghav RB,
$150 AUD in 30 days
5.9
5.9

Dear Client, I am confident in delivering a highly effective Facebook and Instagram lead generation campaign tailored precisely to your requirements. I will build and launch conversion-optimized campaigns directing traffic to your interactive eligibility form, ensuring advanced pixel and CAPI tracking integration to capture form starts and completions accurately. With a strategic approach, I will segment your audience into new prospects and existing customers, crafting two distinct ad concepts per segment, each incorporating A/B tested visuals and copy to maximize engagement and qualified lead flow. I will continuously monitor key metrics such as spend and CPL, providing a detailed report after the first week with actionable optimization recommendations to reduce costs without sacrificing lead quality. My expertise in Meta Ads campaign architecture, smart bidding, audience segmentation, and ongoing performance refinement will ensure your campaigns achieve the lowest possible cost per lead. I prioritize data-driven decision-making and transparent communication throughout the process. I welcome the opportunity to discuss your goals further and initiate this campaign promptly. Best regards
$20 AUD in 31 days
5.9
5.9

Hello, I’m Maxime Bellet, a Meta Ads specialist focused on generating qualified leads rather than simply maximizing clicks or impressions. Your setup is clear: Facebook and Instagram campaigns should drive users to your own 5–6 question eligibility form, with tracking built around form starts and completed submissions. I can build the campaigns specifically around this conversion journey. I can handle: Complete Facebook & Instagram campaign setup in Ads Manager Conversion optimization for your external eligibility form Meta Pixel and/or Conversions API tracking Tracking for form starts and completed applications Separate strategies for new prospects and existing customers Lookalike, retargeting, and exclusion audiences Two ad concepts per audience segment A/B testing of visuals, messaging, and creative variations Placement, budget, bid, and audience optimization First-week performance report covering spend, CPL, conversion rates, and recommended actions My approach is to optimize for lead quality and cost per qualified lead, not just cheap submissions. Once the campaigns are live, I’ll continuously monitor performance, identify weak audiences and creatives, reallocate budget, and test new angles to improve CPL without compromising lead quality. I’m comfortable working directly in Meta Ads Manager and with Pixel/CAPI tracking, and I can start as soon as the required access and assets are available. Best regards, Maxime Bellet Meta Ads Specialist
$30 AUD in 31 days
5.3
5.3

Hi, You’ve explained the scope very well, which makes this easier to execute cleanly from the start. I can build the Facebook and Instagram campaigns around your external form, set up tracking for starts and completions, and prepare multiple ad angles for both prospecting and retargeting-style audiences. After launch, I’ll review early performance and suggest changes to help lower CPL further. Let’s discuss your current pixel/CAPI setup and audience data.
$14 AUD in 8 days
4.6
4.6

Hi, What specific goals do you have for the cost per lead in this campaign? It sounds like an exciting project, and I can help you create and refine effective Facebook and Instagram ads targeting your dual audience segments. With over 5 years of experience in digital marketing, I have successfully managed similar campaigns focused on lead generation, ensuring a balance between quality leads and cost-effectiveness. I can set up a full campaign in Ads Manager, integrating necessary tracking events to monitor performance and make data-driven adjustments. You’ll get two compelling ad concepts tailored for each audience, along with ongoing optimization to drive down your cost per lead. I’m eager to assist you in achieving your goals. Best, Shahzad
$20 AUD in 7 days
4.1
4.1

CHEAP LEADS AREN’T THE GOAL QUALIFIED PEOPLE COMPLETING YOUR FORM ARE. What stood out to me is that you've already made an important decision: keeping the eligibility process on your own form rather than relying on Meta's native lead forms. That gives us more control over the questions, tracking and ultimately the quality of the leads coming through. I’d structure the campaign around the two intent levels you mentioned: • Cold prospects prospecting audiences, lookalikes and creative focused on generating qualified interest. • Existing customers/warm audiences retargeting and messaging designed around a different level of familiarity and intent. The technical side would be just as important as the creative. I’d configure the Pixel/CAPI events so we can distinguish form starts from completed submissions, then optimise based on the action that actually matters rather than simply chasing clicks. For each segment, I’d test different hooks, visuals and copy, while continuously reviewing placement, audience, budget and CPL. After the first week, the data should tell us where quality is coming from and which elements deserve more budget. I’d also keep the campaign structure simple enough that the available conversion data isn't unnecessarily fragmented. One question: is your external eligibility form already connected to Meta with reliable start and completion events, or would the tracking setup need to be built from scratch?
$20 AUD in 7 days
4.2
4.2

"Hello, With 3 years of experience in digital marketing, we have successfully helped businesses across industries leverage paid social media campaigns for measurable results. What We Will Do We provide end-to-end Meta Ads management to ensure maximum ROI. Our key activities include: Audience research and targeting (Custom Audiences, Lookalikes, Interest Targeting) Campaign strategy, structure, and setup Ad copywriting, creative design guidance, and A/B testing Pixel setup and conversion tracking (Facebook Pixel / Meta Conversions API) Remarketing campaigns to re-engage visitors Budget allocation and bid strategy optimization Performance monitoring and daily/weekly optimization Detailed reporting with actionable insights Why Choose Us 3+ years of digital marketing experience Proven success across multiple industries Data-driven strategies and performance tracking Transparent reporting and communication Dedicated focus on ROI and business growth We would love the opportunity to discuss your goals and develop a custom Meta Ads strategy that drives measurable results for your business. Thanks!"
$20 AUD in 7 days
3.4
3.4

Dear Client, I can build and manage your Facebook and Instagram ad campaigns focused on qualified leads through your own external eligibility form. I have 6+ years of experience in digital marketing, Meta Ads, lead generation, tracking, and campaign optimization. I can set up conversion campaigns for your external form, configure Pixel/CAPI events, create lookalike and retargeting audiences, and manage separate strategies for new prospects and existing customers. I can share my relevant Meta Ads work and results in the chat box. Looking forward to your response on chat box. Thanks.
$15 AUD in 10 days
3.5
3.5

Getting the CPL down shouldn’t be the only target here. If the campaign starts producing cheap leads but they’re the wrong people, the numbers can look good while the campaign is actually getting worse. I’d pay particular attention to the difference between new prospects and existing customers, then use the form completion data to see which audiences, placements, and creatives are actually producing qualified leads. That gives you something more useful to optimise than just clicks or form starts. The external form is also important because tracking needs to distinguish someone who visits or starts the form from someone who actually completes it. I’d start by making sure those events are being recorded properly, then use the first round of data to cut weak combinations and shift budget toward the ones producing better leads. One thing I’d want to confirm first: is the A$10–30 budget for the initial setup, or is that intended to cover the full campaign and optimisation period?
$40 AUD in 5 days
3.4
3.4

Hello, Greetings of the day I can build and optimise your Facebook & Instagram lead-generation campaigns around your external eligibility form, with the focus firmly on qualified leads and efficient CPL. With 6+ years of performance marketing experience across Meta Ads, conversion tracking, audience building and creative testing, I’ll structure the campaign around the two intent levels rather than treating every prospect the same. My approach includes: ✅ Conversion-focused FB & IG campaign setup ✅ External form tracking for starts and completed submissions ✅ Meta Pixel/CAPI setup and event verification ✅ Separate prospecting and existing-customer/retargeting audiences ✅ Lookalike audiences from quality customer data ✅ Two concepts per audience segment ✅ A/B testing of visuals, hooks and copy ✅ Audience exclusions and placement optimisation ✅ Continuous budget and bid optimisation ✅ Weekly monitoring of CPL, CTR, CPC and conversion rate ✅ First-week performance report with clear optimisation actions I’ll first audit the form journey and tracking so we can distinguish clicks, form starts and genuine completions. From there, I’ll identify which audiences, creatives and placements produce the best-quality leads and shift budget accordingly. The goal is not simply to generate inexpensive leads, but to build a reliable system that continuously improves lead quality while bringing CPL down. I’m ready to take ownership of setup, launch, testing and ongoing optimisation.
$60 AUD in 10 days
2.4
2.4

LOW-COST LEAD CAMPAIGNS REQUIRE A STRATEGIC APPROACH I’d love to help with your Facebook and Instagram lead campaigns. My experience includes successfully managing similar projects that focus on converting traffic into quality leads. What kind of audience insights do you already have for your existing customers? Also, how soon are you looking to launch these campaigns? A quick consultation could help clarify your goals further. Regards, Johan
$10 AUD in 14 days
2.5
2.5

As a digital strategist with a decade of experience in web, mobile, and software engineering, I understand what it takes to build high-performing digital systems. Your project aligns perfectly with my skillset, where I've adeptly managed Facebook and Instagram ads to generate qualified leads. My approach of transforming ideas into scalable solutions will be instrumental in delivering low-cost lead campaigns that don't compromise on quality. Having worked across multiple industries though my career, with clients ranging from startups to established enterprises, I have fine-tuned my understanding of the ebb and flow of customer intent. This allows me to build campaign structures and craft impactful ads that would appeal to your varied audience segments - brand-new prospects and existing customers. In terms of execution, I bring a structured and transparent process that includes thorough requirement analysis, strategic planning for system architecture and meticulous tracking at each milestone. More than just writing functional code, I focus on outcomes that align with your business goals. With clear communication, structured project management techniques and a long-term partnership approach, I can provide you with effective campaign set up , valuable analysis & optimizations ensuring long term benefits for you.
$20 AUD in 5 days
0.0
0.0

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