Lead-Gen Campaign for SMM Tool (pinpost.io)

I’m looking for a performance-focused marketer who can turn [login to view URL] — a full-stack social media management platform for agencies — into a steady stream of qualified leads. PinPost helps agencies run their entire social media operation in one place: planning, scheduling, publishing, monitoring engagement, and managing conversations across platforms. The goal of this engagement is pure lead generation, not generic visibility. Every campaign, creative asset, and post should move prospects toward booking a demo / free tier account activation. Platforms We will focus on three channels: • Facebook • Instagram • TikTok You should already be comfortable running and optimizing campaigns using Facebook Ads Manager, Instagram placements (Reels, Stories, Feed), and TikTok Ads. Content formats We want high-converting short-form videos and strong visual assets that quickly communicate the value of PinPost. You’ll be responsible for: • researching the product • identifying key selling points • scripting short-form videos • designing eye-catching infographics • producing final creative assets ready for ads You can explore the product and gather context directly from PinPost’s website ([login to view URL]), product screenshots, and feature pages. Funnel expectations Top-of-funnel awareness is acceptable only if it leads to sign-ups. The campaign should drive agency owners toward: • starting a free trial • booking a demo You should be comfortable configuring: • retargeting campaigns • custom audiences • Meta and TikTok tracking pixels • conversion events to measure cost-per-lead accurately About PinPost PinPost is designed specifically for marketing agencies that manage social media for multiple clients. It provides: • multi-platform content scheduling • reliable publishing workflows • engagement and comment monitoring • centralized account management Think of it as a modern, full-stack social media platform built for agency teams. Your job is to translate that value into high-performing campaigns that generate qualified leads.

N° de projet : 40298231