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We’re building Mallet, an AI-native operating system for service trade businesses (electricians, plumbers, HVAC, roofing, landscaping, etc.). Our platform helps contractors run and grow their businesses without the complexity and cost of legacy software like Jobber and Housecall Pro. We’re looking for someone to own our outbound email GTM from strategy through execution. Scope of Work You will be responsible for building and optimizing our outbound engine, including: * Defining our outbound GTM strategy * Identifying high-value customer segments * Building targeted prospect lists * Writing cold email sequences that generate replies * Setting up and managing email infrastructure (domains, inboxes, deliverability) * Running campaigns and continuously optimizing performance * A/B testing messaging, offers, subject lines, and CTAs * Tracking KPIs and providing weekly performance reports * Iterating quickly based on data What We’re Looking For * Proven experience scaling B2B SaaS outbound * Strong understanding of cold email infrastructure and deliverability * Experience with tools like Smartlead, Instantly, Clay, Apollo, [login to view URL], or similar * Ability to write personalized cold emails that actually get responses * Data-driven mindset with strong analytical skills * Bonus if you’ve worked with vertical SaaS or service businesses Success Metrics * Positive reply rate * Qualified meetings booked * Cost per qualified meeting * Pipeline generated * Overall ROI on outbound campaigns Please Include In Your Proposal 1. Examples of outbound campaigns you’ve run. 2. Results you achieved (reply rates, meetings booked, revenue generated). 3. The outbound tech stack you recommend. 4. How you would approach launching outbound for TryMallet. 5. Why you think your approach would outperform a typical cold email campaign. We’re looking for someone who can become a long-term growth partner—not just send emails.
Project ID: 40591813
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Active 5 days ago
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12 freelancers are bidding on average $449 USD for this job

Hi there, We can support TryMallet with outbound GTM strategy, ICP segmentation, cold email sequence structure, and deliverability setup for service trade businesses. Our approach combines internet marketing, sales, and data analysis to refine targeting, A/B testing, and KPI reporting so campaigns improve from real response data. One point to confirm is your current inbox/domain setup and the contractor segments you want to prioritize. Best Regards, 8veer
$399 USD in 7 days
6.2
6.2

I have extensive experience in scaling B2B SaaS outbound campaigns and generating qualified meetings for service businesses. I have successfully run outbound campaigns for similar verticals and achieved high reply rates and revenue generation. My recommended outbound tech stack includes tools like Smartlead and Apollo. To launch outbound for TryMallet, I would start by defining the target customer segments, building personalized cold email sequences, and continuously optimizing performance through A/B testing. I believe my data-driven mindset and ability to write compelling cold emails will outperform typical campaigns and drive positive ROI for TryMallet. I am committed to becoming a long-term growth partner for TryMallet and look forward to discussing further details of the project. See the above links please. Please go through my profile its 15 years old see the work I did over the years. ---> No Win No Fee means that your satisfaction is my utmost priority. <---- Lets discuss the job details. Moreover, I am willing to start the job and perform tasks without even being hired; it is just to show my commitment to this project. Looking forward to hear from you. Regards Shah
$368 USD in 8 days
5.7
5.7

I have a proven background in optimizing B2B SaaS outbound campaigns, yielding significant increases in positive reply rates, qualified meetings, and pipeline generation for similar companies. By utilizing a tech stack with tools like Smartlead, Clay, and Apollo, coupled with robust domain and inbox management, I can drive engagement for Mallet effectively. My approach involves analyzing target segments, crafting hyper-personalized cold email sequences, and iterating rapidly through A/B testing to optimize performance continually. With a focus on the service trade industry nuances and vertical SaaS expertise, I can tailor messaging to drive higher reply rates and qualified meetings, ensuring a positive ROI on outbound campaigns. I am excited about the opportunity to strategically contribute to Mallet's growth journey through collaborative, data-driven efforts. Together, we can iterate, optimize, and scale outbound strategies to achieve meaningful results and propel Mallet to new heights of success.
$675 USD in 5 days
5.1
5.1

Hi, I'm Sanket, a B2B growth marketer with experience in cold email outreach, lead generation, CRM workflows, and marketing automation. I can help build a scalable outbound engine that focuses on qualified meetings and pipeline growth, not just email volume. My approach would be: Define ICPs and prioritize high-value service trade segments Build targeted prospect lists using tools like Apollo, Clay, LinkedIn Sales Navigator, and Instantly/Smartlead Set up a deliverability-first email infrastructure (domains, inboxes, warm-up, DNS) Create personalized cold email sequences with A/B testing for subject lines, offers, and CTAs Optimize campaigns continuously based on reply rates, meetings booked, and conversion data Provide weekly reports with actionable recommendations For Mallet, I'd position the platform around the pain points of contractors—saving time, simplifying operations, and replacing expensive legacy software with an AI-first solution. Messaging would be tailored by trade (HVAC, plumbing, electrical, roofing, etc.) to maximize relevance. I can discuss relevant outbound projects and my recommended tech stack in detail during our conversation. I'm available for a long-term partnership and can adapt quickly based on campaign performance. — Sanket
$500 USD in 7 days
2.0
2.0

Hi, Mallet is a strong fit for outbound that feels specific, not generic. You’re not just selling software; you’re replacing messy, expensive workflows for contractors who need speed, trust, and clear ROI. I’ve built outbound systems for B2B SaaS using Smartlead, Instantly, Apollo, and Clay, with a focus on list quality, deliverability, and reply-driven copy. I’ve also run campaigns where tight segmentation and iterative testing improved reply rates and meeting quality, not just volume. For TryMallet, I’d start by defining the highest-intent segments, then build a clean infrastructure layer, targeted lists, and sequences tailored to each trade. From there, I’d test messaging angles around time saved, missed job recovery, and operational simplicity, while tracking replies, bookings, and pipeline weekly. If you want a partner who can own strategy and execution end to end, I’d be glad to talk. Best regards, Gabriel
$250 USD in 7 days
0.0
0.0

As a highly versatile professional, I am confident that my expertise in marketing and account management aligns perfectly with your need for someone to own your outbound email Go-To-Market (GTM) strategy. With my experience scaling B2B SaaS projects, I've built a strong understanding of cold email infrastructure and deliverability - absolute must-haves for effective outreach campaigns. Having worked with tools like Smartlead, Instantly and similar platforms, I am well-versed in recognizing high-value customer segments and building targeted prospect lists which are essential aspects of penetrating a market as specific as the one TryMallet is targeting. My data-driven mindset guarantees that I'll A/B test messaging, offers, subject lines, CTAs diligently, not just on intuition but on concrete information garnered from the campaigns themselves. Moreover, as part of my marketing skills, I've developed proficiency in digital marketing support and email marketing support. The combination of these skills and the depth of my knowledge of tools like Google Workspace QuickBooks and HubSpot CRM places me way ahead in terms of capability and adaptability to handle the demands of running successful outbound campaigns for TryMallet. Let me make your vision a reality - driving solid reply rates,- generating qualified meetings while maintaining an impressive return on investment (ROI) on outbound campaigns.
$500 USD in 7 days
0.0
0.0

Hi, I’m excited to apply for this opportunity. While my professional background is in customer service, I’ve developed strong communication, research, and relationship-building skills that translate well to B2B outbound. I understand the importance of personalized outreach, deliverability, and writing cold emails that start real conversations instead of sounding like spam. I’m a fast learner and comfortable working with modern sales and prospecting tools. I can quickly adapt to platforms like Smartlead, Instantly, Clay, Apollo, and similar tools. I have a detail-oriented, data-driven approach and believe in continuously improving campaigns based on open rates, reply rates, and conversions. Why choose me? • Strong written communication and copywriting skills. • Excellent lead research and personalization. • Reliable, organized, and deadline-focused. • Quick to learn new software and workflows. • Committed to delivering high-quality work and long-term results. I’m confident I can contribute to your outbound campaigns and would love the opportunity to discuss how I can help your business generate more qualified leads. Thank you for your consideration!
$500 USD in 7 days
0.0
0.0

Hi Mallet Team, The goal is to avoid generic SaaS emails and focus on contractor-specific pain points such as reducing admin workload, increasing booked jobs, improving customer follow-up, replacing expensive legacy systems, and helping owners scale. I would continuously test and optimize subject lines, opening hooks, personalization methods, offers, CTAs, and audience segments. Performance decisions would be based on key metrics including reply rates, positive responses, meetings booked, and pipeline generated. What separates this approach from typical cold email campaigns is prioritizing relevance over volume. Instead of sending generic messages to thousands of prospects, I build targeted campaigns where each audience segment clearly understands how the solution addresses their specific challenges. I would provide weekly reports covering emails delivered, engagement rates, positive replies, meetings booked, campaign performance, and optimization opportunities. My goal is to become a long-term growth partner for Mallet by building a predictable outbound engine that consistently generates qualified pipeline, not just sending emails. Best regards, Boluwaji
$700 USD in 14 days
0.0
0.0

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