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I have an app live on both the App Store and Google Play and need a results-oriented marketer to drive three things at once: more installs, higher day-to-day engagement, and a stronger stream of positive reviews. Your job is to craft and run a cohesive strategy that touches acquisition, retention, and reputation in one seamless flow. What I’d like to see from you is a detailed project proposal that spells out each phase—channels you’ll tap (ASO, Apple Search Ads, Google UAC, social, influencer, email/push, or others you swear by), the creative ideas behind them, the timeline, budget allocation, and the metrics you expect to hit. Past wins are helpful but the proposal itself is the deciding factor. Deliverables • Comprehensive growth plan with channel-by-channel budget guidance • Asset roadmap covering copy, visuals, and video specs for both iOS and Android stores • End-to-end campaign setup, launch, and optimisation • In-app engagement and review-boost workflows (push, pop-ups, incentives) • Weekly performance reports highlighting installs, retention, and rating movement Acceptance criteria: a demonstrable uplift in installs, DAU/MAU, and average store rating within the agreed timeframe. If you can execute on all three goals concurrently, I’m ready to get started.
Project ID: 40700391
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Hello, I have reviewed your project and understood your requirements to grow app installs, engagement, retention, and store ratings through a coordinated acquisition and lifecycle strategy. I can structure ASO, Apple Search Ads, Google UAC, social, influencer campaigns, and push or in app engagement workflows with continuous testing and weekly KPI optimisation across both platforms. I have some questions regarding the project: 1 What are your current installs, DAU MAU, retention rates, rating, and monthly marketing budget? 2 Which acquisition channels and campaigns are currently active, and what historical performance data is available? 3 Do you already have access to analytics, attribution, CRM, push notifications, and App Store or Play Store assets? Looking forward to developing a measurable and scalable growth strategy for your app. To your Success, Paramjot Singh
$600 USD in 30 days
0.0
0.0
72 freelancers are bidding on average $420 USD for this job

Driving installs alone is not the hard part here—getting installs, daily engagement, and review quality to improve together is where most app campaigns break down. I’d approach this as one connected growth system: tighten store conversion first, then launch acquisition on the right paid/organic channels, and pair that with in-app review and re-engagement flows so traffic doesn’t leak after install. I’ve handled growth work around Google Ads, ASO, analytics/tracking setup, campaign optimization, and conversion-focused marketing assets, so this is the kind of project where I can help both with the plan and the execution layer. The key early step will be identifying where the bottleneck sits now: store page conversion, install volume, retention drop-off, or weak review timing. A clear roadmap with weekly reporting is absolutely doable here. - What category is the app in, and who is the core target audience? - Do you already have Firebase/Appsflyer/Adjust or similar tracking in place? - Are you expecting me to manage ad campaigns directly as well, or first deliver the full growth plan with budget allocation and rollout steps?
$500 USD in 7 days
9.3
9.3

Hello, I can help build a complete app growth strategy focused on three measurable outcomes: MORE INSTALLS, HIGHER ENGAGEMENT and STRONGER APP STORE RATINGS. * APP MARKETING & GROWTH EXPERTISE * ✅ Complete App Marketing & Competitor Audit ✅ App Store Optimization (ASO) for iOS & Android ✅ Keyword Research & App Store Listing Optimization ✅ Apple Search Ads Campaign Setup & Optimization ✅ Google App Campaigns / UAC Management ✅ Facebook & Instagram App Promotion ✅ Audience Research & Campaign Segmentation ✅ Creative Strategy for App Ads & Store Assets ✅ Influencer & Social Promotion Opportunities ✅ Push Notification & Re-Engagement Strategy ✅ In-App Engagement & Retention Optimization ✅ Review Generation & Rating Improvement Workflows ✅ GA4 / Firebase Conversion & Event Tracking ✅ CPI, Installs, DAU/MAU & Retention Monitoring ✅ Weekly Performance Reports & Continuous Optimization I’ll connect acquisition, engagement and reputation into one measurable funnel rather than treating them as separate marketing activities. My focus will be on QUALITY USERS and sustainable app growth—not simply generating cheap installs that do not engage or retain. Best Regards, Firoz
$250 USD in 30 days
8.8
8.8

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$250 USD in 3 days
7.6
7.6

Your goal needs a joined-up app growth strategy, not separate tactics run in isolation. If acquisition is pushed without fixing retention and review timing, installs go up but DAU/MAU and ratings usually stay flat, so I’d structure this in phases: audit the app/store presence, map channels by intent, then build the engagement and review loops around the campaign traffic. This is the kind of marketing work where execution detail matters more than buzzwords. I can help with ASO direction, paid channel planning, campaign setup guidance, asset planning for both stores, and weekly performance reporting so the uplift is measurable instead of vague. I can also suggest the quickest wins first so budget is not wasted early. - Which channels have you already tested, if any? - Do you currently have push/email capability inside the app, or would those workflows need to be planned from scratch? - Is there a target timeframe in which you want installs, engagement, and store rating movement to become visible?
$500 USD in 7 days
7.3
7.3

Dear Rikus, I am eager to develop and execute a comprehensive, data-driven growth strategy to simultaneously increase app installs, daily user engagement, and positive review ratings on both the App Store and Google Play. Leveraging extensive experience in digital marketing and app promotion, I will design a cohesive multi-channel campaign tailored to your app’s unique audience and product strengths. The strategy will encompass: • App Store Optimization (ASO) with keyword and visual asset optimization for iOS and Android • Paid user acquisition via Apple Search Ads and Google Universal App Campaigns targeting high-converting demographics • Social media and influencer marketing to amplify organic reach and credibility • Email and push notification workflows to enhance in-app retention and prompt positive reviews • Incentivized pop-ups and review request flows to boost average store rating I will provide a detailed project proposal breaking down channel-specific budgets, creative concepts, asset requirements, and a realistic timeline for each phase. Weekly reporting will transparently track installs, DAU/MAU, and rating trends with optimization recommendations to ensure measurable growth aligned with your KPIs. With this integrated approach, I am confident in delivering a demonstrable uplift across acquisition, engagement, and reputation metrics within the agreed timeframe. I look forward to collaborating and driving your app’s success. Best regards, Firoz
$251 USD in 31 days
6.5
6.5

Dear Client, I offer a comprehensive, data-driven app marketing strategy designed to simultaneously boost installs, amplify daily engagement, and elevate positive review velocity for your app on both the App Store and Google Play. My approach integrates acquisition, retention, and reputation management into a cohesive growth plan. Key components include: - Channel selection: Apple Search Ads and Google UAC for targeted user acquisition, alongside ASO enhancements tailored for iOS and Android metadata, visuals, and video assets. - Influencer collaborations and social media campaigns targeting niche audiences to amplify organic reach and brand trust. - Retention tactics: personalized push notifications, in-app engagement pop-ups, and incentivization workflows that increase DAU/MAU and foster positive reviews. - Email marketing integration for user lifecycle re-engagement. Leveraging proven performance marketing and app store optimization expertise, I am confident in delivering measurable, sustainable growth aligned with your acceptance criteria. Looking forward to driving your app’s success. Best regards
$250 USD in 31 days
6.0
6.0

Hello, The key part of app marketing is not simply buying more installs, it’s connecting acquisition, engagement and reviews so the users being acquired are also the ones most likely to stay active and become positive reviewers. I’d start with an audit of the current store listings, analytics, acquisition data and user journey, then build a channel-by-channel growth plan around ASO, Meta campaigns, creative testing and targeted retargeting. In parallel, I’d improve store copy and visual assets, identify opportunities to increase activation and retention through push/in-app messaging, and design a review flow that asks satisfied users at the right point in their experience without relying on inappropriate incentives. Weekly reporting would track installs, retention, DAU/MAU, campaign performance and rating movement, with optimisation based on actual data. 1. What is the app’s primary conversion or engagement action after installation? 2. Do you already have analytics, attribution and push-notification systems set up for both platforms? I can share relevant app marketing, Meta Ads and growth examples in chat. Some technical details are difficult to cover here due to Freelancer.com’s character limit. If you want all three growth areas managed as one connected strategy rather than separate campaigns, please open a chat and let’s review the current app data and growth opportunities.
$750 USD in 7 days
6.0
6.0

This is a strong fit, and I’d start with the highest-risk workflow first. For a Full-Spectrum App Marketing Boost, the goal is not generic link spam; it is finding the pages, keywords, technical fixes, and content gaps that can move qualified organic traffic. My approach would be to start with a focused SEO audit, map the highest-value pages and keywords, then fix technical/on-page issues before scaling content or authority work. Quick question: Are you trying to fix technical/on-page SEO first, or is the priority new content and authority building? Also, do you already have Search Console/Analytics access and target pages, or should the first milestone be an audit and keyword map? Best, Dr. Syafiq
$500 USD in 21 days
5.9
5.9

Hey there! I can build a unified growth engine that increases installs, DAU/MAU and store ratings while keeping acquisition costs measurable. I’ll align ASO, paid acquisition, retention and reputation into one optimisation loop. Here's how I'll handle it: * Build channel-by-channel strategy, budget & asset roadmap * Launch ASO, Apple Search Ads, Google UAC, social & influencers * Implement push/in-app engagement and review workflows * Track installs, retention, DAU/MAU, ratings & optimise weekly Our 62-person team has 9+ years’ experience. What are your current CPI, DAU/MAU and average store ratings?
$500 USD in 7 days
5.7
5.7

Running for installs, engagement, and positive reviews at the same time only works when the messaging and funnel are coordinated from store listing to post-install behavior. My first focus would be to audit the current app positioning and user journey, then build a practical growth plan that covers acquisition channels, creative needs, retention triggers, and review prompts without creating friction for users. I’ve worked on digital growth projects where strategy, tracking, optimization, and reporting all had to connect cleanly, and that’s especially important for apps because weak attribution or poor review timing can distort the whole campaign. The weekly reporting piece is useful here because it lets us adjust quickly instead of waiting too long on underperforming angles. There are a few details that would help shape the proposal properly. - Is the app monetized through subscription, one-time purchase, ads, or lead generation? - Do you already have screenshots/videos/store copy that can be improved, or should the asset roadmap assume fresh creative direction? - Are you open to a mix of ASO + paid acquisition + lifecycle messaging, or do you want heavier emphasis on a few selected channels?
$250 USD in 7 days
5.6
5.6

I specialize in full-funnel mobile app growth—combining ASO, performance acquisition (ASA & Google UAC), and automated in-app retention loops to drive installs, lift DAU/MAU, and secure 5-star ratings simultaneously across iOS and Android. App Growth & Retention Roadmap: ASO & Paid Acquisition (ASA + Google UAC): Optimize store listings with localized keywords, high-converting screenshots, and preview videos while scaling Apple Search Ads and Google Universal App Campaigns for low CPIs. Creative Asset Roadmap: Brief and produce conversion-focused visual/video assets tailored for App Store and Google Play guidelines. In-App Retention & Review Triggers: Deploy smart push notifications and timed, event-based review prompts (e.g., after positive in-app milestones) to boost DAU/MAU and lift store ratings naturally. Full-Funnel Analytics: Track installs, CPI, retention rates (D1/D7/D30), DAU/MAU growth, and rating shifts via weekly performance reports. Proven App Performance Results: iOS/Android App: Increased monthly organic/paid installs by 115%, lifted D7 retention by 28%, and grew average store rating from 3.8 to 4.7 stars within 90 days. Ready to submit a detailed growth proposal and timeline! Best regards, Tara D.
$500 USD in 7 days
5.6
5.6

Hello, Your app growth brief is clear: installs, engagement, and better reviews need one connected plan. I can map ASO, Apple Search Ads, Google UAC, and store-page visuals into a single funnel so each channel supports the next. As a Google-certified digital marketer and graphic designer, I’ll build the store asset roadmap, launch the campaigns, and tune push/pop-up review flows using SEO, Visual Design, Influencer Marketing, and Google Adwords where they fit. You’ll get channel budgets, creative specs for iOS and Android, weekly reporting, and optimization focused on installs, DAU/MAU, and rating lift. If helpful, I can start with a 7-day audit and launch plan. Best regards, Kartik chaudhary
$555 USD in 20 days
5.3
5.3

Hi there, We can map a coordinated plan across acquisition, retention, and reputation, with clear channel sequencing for ASO, Apple Search Ads, Google UAC, and in-app review prompts. We will also define the asset roadmap for store copy, visuals, and video specs, plus a reporting structure to track installs, engagement, and rating movement in one view. One point to confirm is the current baseline for installs, retention, and store rating so we can size the first phase properly. Best Regards, 8veer
$680 USD in 14 days
5.4
5.4

Hey, App growth is difficult to sustain when acquisition, engagement, and reviews are optimized separately. The stronger approach is to connect the funnel so ASO and paid acquisition bring the right users in, onboarding and lifecycle messaging turn them into active users, and review requests reach satisfied users at the right point in their journey rather than simply increasing request volume. I’d structure the campaign around measurable acquisition and retention signals, with channel budgets and creative testing tied to CPI, conversion rate, DAU/MAU, retention, and rating movement. Store assets, paid campaigns, social or influencer activity, and in-app engagement should be tested as one growth system, with weekly reporting focused on what changed and where the next optimization should happen. What are the app’s current monthly installs, retention rates, and average store ratings on iOS and Android?
$600 USD in 10 days
4.8
4.8

I can develop a comprehensive growth plan that targets installs, engagement, and positive reviews for your app. My first step will be to identify the most effective channels and outline a budget allocation for each, ensuring we maximize impact across platforms. Based in Toronto, I work swiftly and am always available for updates and communication.
$250 USD in 7 days
4.8
4.8

Hello, I’ve read your brief carefully, and I can build and run a focused app growth plan that improves installs, engagement, and review quality together. Your need spans strategy, setup, launch, and weekly optimisation, so I’d approach this as one connected funnel rather than isolated tactics. I work in digital marketing with Google Ads and broader performance strategy, and for this project I would map SEO-driven app visibility support, Marketing messaging, and Social Media Marketing into a practical launch plan alongside ASO, Google UAC, review-flow optimisation, and retention touchpoints like push and in-app prompts. I can also define the asset roadmap for store copy, visuals, and video specs, then track uplift through installs, DAU/MAU, retention, and rating movement. I can deliver the initial growth plan quickly, begin campaign setup right after approval, and provide weekly reports with clear actions and results. Do you already have attribution, in-app event tracking, and review prompt flows configured for both iOS and Android? Best regards, KANIKA
$450 USD in 30 days
4.6
4.6

As an experienced Full-Stack Developer and AI Solutions Expert, I possess the unique expertise to not only understand the marketing side but also to integrate various strategies seamlessly into the app to drive impressive results. Over the last 8+ years, I've helped numerous businesses boost their online presence by developing and implementing comprehensive growth plans. This means that not only will I handle your app's marketing, but I'll also ensure the proper setup, launch, and optimization of the campaign with effective in-app engagement strategies. Additionally, my proficiency in SEO and internet marketing will be an invaluable asset for your project. I excel at enhancing visibility through ASO, Apple Search Ads, Google UAC, social media marketing, influencer campaigns, email/push notifications, and other techniques you may require. My skills extend beyond just planning; with me onboard you get a proficient visual designer who can craft high-converting UI/UX elements to optimize your assets on both the iOS and Android stores. Furthermore, my dedication doesn't end with project delivery. I am committed to providing long-term support after project handover. So even once the campaign is launched and producing fruitful results for your app in terms of increased installs, day-to-day engagement rates as well as positive reviews—I'll be there to ensure its continued success. Let's connect; let's ensure this project achieves unprecedented heights!
$750 USD in 7 days
4.3
4.3

THIS IS A GREAT MATCH. I have just handled a similar app marketing project for a fitness app that increased installs by 40% in three months. You’re looking for a cohesive strategy that boosts installs, engagement, and reviews simultaneously. I recommend leveraging ASO, Apple Search Ads, and targeted social campaigns. Don’t overlook the power of push notifications to keep users engaged. The process will be clear and straightforward, with regular updates to keep you in the loop. REACH OUT, LET'S SEE IF WE ARE A GOOD FIT. Regards, Stefan.
$450 USD in 14 days
4.4
4.4

I can scale your app’s growth by aligning user acquisition with a retention-focused community management strategy. I will design a content plan to boost day-to-day engagement and implement an automated review-capture workflow to increase positive store ratings. My approach combines data-driven campaign reporting with tactical social strategy. How do you currently track your primary user retention metrics?
$250 USD in 7 days
3.4
3.4

Hi, I can help craft and run a cohesive strategy to boost installs, engagement, and positive reviews for your app. I understand the challenge of needing a unified approach to user acquisition, retention, and reputation. My plan will include ASO, Google Ads, and social media campaigns built for drive growth. I’ve successfully managed similar campaigns, one of which increased installs by 40% in a month. For this project, I can deliver a complete growth plan, assets roadmap, and weekly performance reports,all within $350 in 7 days. What specific key performance indicators are you looking to focus on for tracking progress?
$350 USD in 7 days
2.9
2.9

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