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Hi, I’m Anthea Murfet, Founder of Lioness Collection Pty Ltd. I’m looking for a developer to redesign and optimize my WooCommerce website into a modern, minimalist, high-converting store, while also fixing payments and setting up automated shipping. Website: [login to view URL] We currently have 5 products (hair + skincare). Please review the full scope below: 1. COMPLETE PREMIUM REDESIGN • Clean, minimalist layout aligned with luxury skincare brands • Strong visual hierarchy, spacing, and typography • Consistent soft, organic aesthetic across the entire site 2. HIGH-CONVERTING STRUCTURE • Strong hero section with clear brand storytelling • Benefit-driven sections for each product • Smooth flow with clear call-to-actions 3. CONVERSION OPTIMIZATION (CRO) • Optimized layout based on buyer behavior • Clear product focus with reduced friction • Improved add-to-cart and checkout flow 4. PRODUCT PAGE OPTIMIZATION (ALL 5 PRODUCTS) • Individual high-converting product pages • Add video testimonials (swipeable if possible) • Add photo testimonials/reviews • Benefit-focused content and trust-building sections 5. PREMIUM UI/UX EXPERIENCE • Clean, intuitive navigation • Smooth, mobile-friendly interactions • Consistent design across all pages 6. MOBILE-FIRST DESIGN • Fully optimized for mobile • Scroll-based layout (vertical flow) • Fast, thumb-friendly navigation 7. BRAND POSITIONING • Emphasize “Australian-owned, organic” identity • Premium, trustworthy look and feel 8. TRUST-BUILDING ELEMENTS • Reviews and testimonials • Guarantees / reassurance sections • Secure payment icons 9. SEO SETUP • Optimized headings and structure • Metadata and keyword alignment • Clean URL structure 10. SPEED OPTIMIZATION • Lightweight setup • Minimal plugins • Fast loading on mobile and desktop 11. PAYMENT FIX (CRITICAL) We are currently experiencing a Stripe issue (“problem connecting to Stripe API endpoint”). You must: • Fix and reconnect Stripe properly • Ensure payments work flawlessly with: – Card payments (Stripe) – Apple Pay – Google Pay – PayPal • Test full checkout end-to-end before completion 12. SHIPPING AUTOMATION SETUP Please set up automated shipping using ShipStation. Scope: • Connect WooCommerce to ShipStation • Sync orders automatically Carrier setup: • Australia Post / MyPost Business (domestic orders) • DHL Express (international orders) I will provide account/API details. 13. SHIPPING RULES • Australia → Australia Post • International → DHL Express • Add fallback flat rates in case live rates fail (to prevent checkout errors) 14. CUSTOMER TRACKING • Tracking numbers must be automatically sent to customers after label creation 15. ADMIN WORKFLOW Ensure a simple flow: • Order placed → WooCommerce • Order syncs → ShipStation • Label created • Tracking sent automatically 16. INTEGRATIONS • Mailchimp (email automation) • Google Analytics • Meta Pixel • Review/testimonial system 17. TESTING REQUIRED (MANDATORY) Before completion, please test: • 1 Australian order • 1 international order • Stripe card payment • PayPal payment • Shipping rates at checkout • Tracking email notification • Mobile checkout experience 18. SCALABLE STRUCTURE • Easy to manage backend • Clean WooCommerce setup • Ready for future growth 19. POST-LAUNCH SUPPORT • Guidance on managing the store • Support for small fixes after delivery IMPORTANT: • Do NOT overcomplicate the setup • Keep everything clean, stable, and reliable • Payment and checkout must be fully functional before delivery Please confirm: • Your experience with WooCommerce, Stripe, ShipStation, Australia Post, and DHL • Examples of similar work (especially skincare/ecommerce) • What you can deliver within a $700 budget • Estimated timeline Also, are you available on WhatsApp for faster communication during the project? If yes, please share your number. Looking forward to working together. Anthea Murfet Lioness Collection Pty Ltd
Project ID: 40398469
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200 freelancers are bidding on average $494 AUD for this job

Hi, I’ll transform your WooCommerce store into a premium, minimalist, conversion-focused experience—redesigning UI/UX, optimizing product pages with testimonials, and ensuring mobile-first performance. I’ll resolve Stripe API errors, enable all payment methods, and automate shipping via ShipStation (AusPost/DHL) with tracking. SEO, speed, and integrations included. Do you have design references, hosting access, and brand assets ready? Let's discuss in chat to proceed further.
$700 AUD in 7 days
9.8
9.8

⭐️⭐️⭐️ WooCommerce Redesign + Payment Fix + Shipping Automation ⭐️⭐️⭐️ Hello Anthea, I checked your JD and you want someone who can understand and fulfill your requirement with quality, so am here You need a clean, premium redesign of your WooCommerce store with strong CRO focus, while fixing Stripe payments and setting up a smooth automated shipping workflow. The goal is a fast, minimalist, high-converting skincare store with fully reliable checkout and backend operations. Key features: • Premium minimalist WooCommerce redesign • High-converting homepage & product pages • Mobile-first responsive UI/UX • CRO-focused layout & checkout optimization • Stripe fix (card, Apple Pay, Google Pay) • PayPal integration & full payment testing • ShipStation integration with WooCommerce • Australia Post & DHL setup with rules • Fallback shipping rates configuration • Automated tracking emails to customers • Mailchimp, Google Analytics, Meta Pixel setup • Reviews & testimonial system integration • SEO structure & speed optimization • End-to-end testing (AU + international orders) • Clean, scalable backend setup Yes, I have hands-on experience with WooCommerce, Stripe, ShipStation, Australia Post, and DHL integrations and have worked on similar eCommerce stores including skincare brands. I’m available for quick communication (including WhatsApp) during the project to ensure smooth progress. Let’s chat… Thanks
$500 AUD in 7 days
9.5
9.5

Hi Anthea—thanks for such a clear and well-structured brief. You’ve outlined exactly what’s needed to turn this into a premium, high-converting skincare store, and I can confidently handle both the design transformation and the technical fixes end-to-end. I’ve worked extensively with WooCommerce builds focused on minimalist, luxury aesthetics—especially in beauty/wellness—where the balance between clean design and conversion is critical. My approach here would be to rebuild your site with a lightweight, mobile-first structure: strong hero storytelling, clear product-focused sections, and a smooth scroll journey that feels premium while guiding users naturally toward purchase. Each of your 5 product pages will be restructured with benefit-driven content, integrated video/photo testimonials (including swipeable sections), and trust-building elements that reduce hesitation at every step. I’ll also take care of performance optimisation (keeping plugins minimal), SEO structure, and all required integrations—Mailchimp, Google Analytics, Meta Pixel, and a reliable review system—while ensuring the backend remains easy for you to manage and scale. For communication, I’m responsive and available for regular updates. While I don’t share personal numbers directly here, we can stay in close contact and also connect via the Freelancer audio call option for faster alignment—just let me know your availability and I’ll coordinate accordingly.
$750 AUD in 12 days
9.3
9.3

Hi, I am a skilled and experienced WooCommerce developer, and I can redesign your store into a modern, minimalist, high-converting e-commerce website with improved UI/UX, mobile-first responsive design, optimized product pages, CRO-focused structure, SEO setup, speed optimization, and complete brand-aligned presentation for your skincare products. I can also fix your Stripe payment issue, ensure full checkout functionality (Stripe, PayPal, Apple Pay, Google Pay), integrate and configure ShipStation with Australia Post and DHL, set up automated shipping rules, tracking notifications, and complete end-to-end testing for Australian and international orders, along with Mailchimp, Meta Pixel, Google Analytics, and review system integrations. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
$250 AUD in 7 days
8.5
8.5

As an established and highly skilled developer, my team at CnELIndia is well-positioned to undertake your e-commerce redesign project. With our extensive 18 years of industry experience, we've honed our skills in web and app development, especially those required for this project including PHP, WordPress, WooCommerce, and payment gateway integration like Stripe and PayPal. We not only ensure clean coding but also optimize the website's performance to make it lightweight with fast loading times on both mobile and desktop. In addition to our design prowess, we have significant experience in e-commerce functionalities crucial for your store such as payment gateways (Stripe, Apple Pay, Google Pay, PayPal) and automated shipping with ShipStation. We have a track record of delivering projects that are stable, reliable and precise to meet specific requirements. Not only will we fix your current Stripe issue but also ensure that payments work flawlessly across all integrated payment options. Rearranging detached shipping methods seems like a walk in the park for us as well. Be assured that we deliver high-end results within given budget and timelines - check out our client testimonials praising our consistency here:
$500 AUD in 7 days
8.8
8.8

Drawing from my extensive experience in eCommerce, web design, and WordPress/WooCommerce development, I am your ideal match for this crucial redesign. I understand the importance of creating a clean, minimalist interface that aligns perfectly with the luxury skincare market you inhabit. This understanding extends to every aspect of the user experience – from intuitive navigation to fast loading times and a compelling story-driven interface. With a focus on thorough CRO principles, we will optimize your layout based on buyer behavior. Additionally, integrating Features like video testimonials and benefit-driven content focused on trust-building combined with strong CTAs will contribute to your website's increased conversions rate. Overcoming your current payment obstacles is also right up my alley. My expertise with WooCommerce includes not only setting up customer-friendly payment solutions like Stripe (including Apple Pay, Google Pay) and Paypal but also fixing any inefficiencies that may arise with these services. Moreover, I am well-versed in versatile shipping management systems like ShipStation and Carriers such as Australia Post/DHL Express. Ensuring the backend workflow and shipping rules are optimized will streamline your operation and leave no room for errors.
$500 AUD in 7 days
8.2
8.2

Hi Anthea, I can help transform your WooCommerce website into a modern, minimalist store that not only appeals to your luxury aesthetic but also optimizes conversions. With 10+ years of experience in eCommerce, I specialize in enhancing user experience and can ensure seamless integrations for payments and shipping via Stripe and ShipStation. I’ve worked on similar projects before, focusing on clean layouts while maintaining strong visual hierarchy and excellent mobile functionality. I’ll ensure that your site is fully tested across various parameters and ready for operational scalability. Let me know if you want to discuss this further. Best, Priyanka
$500 AUD in 7 days
8.4
8.4

Hi, This is Elias from Miami. I checked your project description and understand you’re looking to redesign your e-commerce platform to give it a modern, minimalist look. The goal is to enhance the user experience and streamline the purchasing process for your customers. I’ve worked on several e-commerce platforms and understand the key design and integration challenges involved. I would approach this project by focusing on a clean design that aligns with your brand and optimizes the user journey. I have a few questions to get a better understanding: Q1 – What specific features or functionalities do you want to keep or remove in the redesign? Q2 – Are there any existing payment gateways or systems that we need to integrate? Q3 – Do you have any design inspirations or examples of sites you admire? I’d be happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$600 AUD in 5 days
8.0
8.0

Hi, I’ll redesign your WooCommerce store into a minimalist, luxury CRO-focused site with optimized product pages, mobile-first UX, and fast load times. I’ll fix Stripe API, enable Apple/Google Pay & PayPal, integrate ShipStation (AusPost/DHL), automate tracking, and set SEO + analytics. Experience with WooCommerce/Stripe/ShipStation proven. Do you have branding assets, preferred theme, and hosting access? Let's connect in chat and clarify the work scope a bit more so I can offer you accurate pricing.
$700 AUD in 7 days
7.9
7.9

Hi, Your store needs a full conversion-focused rebuild that fixes payments, streamlines checkout, and upgrades the brand into a clean luxury skincare experience without adding unnecessary complexity. I will redesign with this: • Premium WooCommerce redesign with minimalist, high-conversion layout, improved product storytelling, and mobile-first UX for skincare buyers. • Full payment system fix and optimization including Stripe (cards, Apple Pay, Google Pay) and PayPal with end-to-end checkout testing. • Automated shipping setup via ShipStation integrated with Australia Post for domestic and DHL Express for international orders, including fallback rates and tracking automation. This will give you a stable, fast, and scalable Shopify-style experience inside WooCommerce where customers can browse, trust, and checkout without friction. I’ve worked on similar WooCommerce rebuilds involving Stripe debugging, shipping automation (ShipStation), and CRO focused redesigns for beauty and skincare brands. I can start immediately and work in clear phases starting with payment fix and shipping stability first, then redesign and CRO improvements. Let’s turn your store into a clean, high-converting luxury skincare brand experience that actually sells consistently. Ping me on chat to discuss all the things in detail and move forward. Thanks.
$500 AUD in 7 days
7.8
7.8

Hi Anthea, I’ve reviewed your requirements carefully and can deliver a clean, high-converting WooCommerce redesign aligned with a premium skincare aesthetic. I have strong experience with WooCommerce, Stripe (including API fixes), ShipStation integrations, Australia Post, and DHL setup. I’ll handle the full redesign (mobile-first, CRO-focused), optimize all product pages with testimonials, fix and test Stripe (cards, Apple Pay, Google Pay, PayPal), and set up automated shipping with tracking. I also ensure SEO basics, speed optimization, and smooth admin workflow. Yes, I’m available on WhatsApp for quick communication. Best Regards, Jitendra N.
$250 AUD in 7 days
7.7
7.7

Hi Anthea, You need a premium WooCommerce rebuild that improves trust, mobile UX, product storytelling, and checkout reliability — especially fixing Stripe and automating shipping before launch. I can redesign the store with a clean luxury skincare feel, optimize all 5 product pages, add video/photo testimonials, improve CTAs, CRO flow, SEO structure, speed, reviews, Mailchimp, GA4 and Meta Pixel. I can also reconnect Stripe, test card/Apple Pay/Google Pay/PayPal, connect ShipStation with Australia Post/MyPost + DHL Express, add fallback rates, and confirm tracking emails work after labels are created. I’ll keep the setup clean, stable, and easy to manage, with testing for Australian and international orders before handover. For $700, I’d focus on redesign, checkout/payment fix, ShipStation setup, core integrations, testing, and guidance. I can communicate through Freelancer chat for project safety and clarity. Qasar
$500 AUD in 7 days
7.7
7.7

Hi! When you say elements are spilling over text, are we talking about images, buttons, or other components that need repositioning to manage the layout properly? Please message me when you are online so we can clarify the requirements and move ahead.
$450 AUD in 2 days
7.5
7.5

As a well-rounded Front-End and WordPress Developer with over eight years of experience, I can confidently say that your e-commerce project requires exactly the skill set that I possess. Starting with the complete premium redesign, I understand how critical it is to align your brand rightly with your target market. With my expertise in Adobe Photoshop, Illustrator, and understanding of UI/UX best practices, I guarantee to deliver a clean, minimalist layout that perfectly captures the luxury aesthetic of your skincare brand. Finally, delving into my back-end skills, I am also familiar with ShipStation integration to streamline your shipping process - ensuring all orders sync automatically and tracking information sent accurately to customers in line with carrier preferences. Overall, I'm confident in providing you with not just a high-performing website but also offering guidance after delivery as well as support for future enhancements. Choose me for this project and be relieved knowing it will be executed with utmost precision and care.
$500 AUD in 21 days
7.2
7.2

Hi Anthea, I’m Shamshad, and I understand you want a modern, minimalist WooCommerce redesign that boosts conversions, fixes Stripe, and automates shipping with ShipStation for Lioness Collection. My approach is to rebuild a clean, luxury-forward storefront with a strong visual hierarchy, streamlined product pages, and a friction-free checkout. I’ll craft product stories, add swipable video testimonials, and build trust with reviews, guarantees, and secure payment icons. The mobile-first layout, fast performance, and SEO-friendly structure will keep the site lean and scalable for future growth while preserving your Australian-owned, organic brand identity. Here’s how I’ll approach it: - Redesign: minimal, premium UI with consistent typography, spacing, and a guided user flow from hero to CTAs. - CRO: reduce friction on product pages and checkout, improve add-to-cart, and test layouts for higher conversion. - Payments: resolve Stripe connection, enable card, Apple Pay, Google Pay, and PayPal with end-to-end checkout tests. - Shipping: connect WooCommerce to ShipStation, configure Australia Post and DHL, add fallback rates, and automate tracking emails. - Admin & Integrations: clean backend, Mailchimp, GA, Meta Pixel, and a testimonial system with scalable structure. Important technical questions I’ll ask you include the exact Stripe issue details, ShipStation account data, and API keys for the integrations, plus any brand guidelines and preferred fonts. What is the current S
$750 AUD in 22 days
6.9
6.9

Hi, I will transform your WooCommerce website into a sleek, high-converting e-commerce platform, focusing on a modern, minimalist design aligned with luxury skincare brands. With a clean layout, strong visual hierarchy, and optimized user experience, your store will drive conversions and elevate your brand positioning. I will ensure seamless payments by fixing the Stripe issue and setting up automated shipping through ShipStation, enhancing customer trust and satisfaction. I will personally oversee every aspect of the project, providing regular updates and ensuring a smooth workflow from redesign to post-launch support. Are you open to incorporating interactive product demos on the site to enhance customer engagement and boost sales? Let's chat further so I can give you a proper timeline and get things moving.
$250 AUD in 2 days
6.6
6.6

Hi, As per my understanding: you need a clean WooCommerce redesign focused on conversion, fixing Stripe payments, and setting up automated shipping with ShipStation. Approach: * Redesign UI/UX with minimal, mobile-first structure * Fix Stripe, test full checkout (cards, wallets, PayPal) * Integrate ShipStation, carriers, tracking & optimize speed/SEO Queries: * Any design references or brand assets ready? * Current plugin stack to retain or rebuild lean? I will share my portfolio on your first message. I will be looking forward to hearing from you. Kindest Regards
$750 AUD in 15 days
6.7
6.7

YOU’VE MENTIONED… Hello Anthea, Thank you for considering me for the redesign and optimization of your WooCommerce website for Lioness Collection Pty Ltd. I have reviewed the detailed scope of the project and understand the importance of creating a modern, minimalist, and high-converting e-commerce store that aligns with luxury skincare brands. ABOUT ME: I am Sajida Saqira, a seasoned web developer with extensive experience in creating visually appealing and user-friendly websites. One recent project similar to yours was the redesign of an e-commerce platform for a beauty brand, focusing on enhancing the user experience and increasing conversion rates. FOR YOUR PROJECT, MY APPROACH WOULD BE… I would love to discuss your brand identity and target audience further to ensure the redesign aligns perfectly with your vision. Could you please share more about your brand story and key differentiators to help tailor the design to your unique requirements? ✅ To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com/u/SajidaSaqira/SS-Technologies I look forward to the opportunity to collaborate and create a stunning online store for Lioness Collection Pty Ltd. Best regards, Sajida Saqira
$250 AUD in 7 days
6.5
6.5

Hi Anthea, I’ve reviewed your WooCommerce project for Lioness Collection, and I understand you need a premium minimalist redesign paired with a fully stable, conversion-focused e-commerce system where Stripe, checkout, and shipping automation must work flawlessly before anything else. For your store, I would first stabilize the Stripe integration and ensure all payment methods card, Apple Pay, Google Pay, PayPal are fully working and tested end-to-end. After that, I would redesign the store into a clean, luxury skincare experience with strong visual hierarchy, storytelling-led product pages, and a mobile-first layout focused on increasing conversions. On the backend, I would set up automated shipping via ShipStation, including Australia Post for domestic orders and DHL for international, with fallback rules to prevent checkout failures. Orders would flow automatically from WooCommerce to shipping and tracking emails without manual effort. Before starting, could you confirm if ShipStation is already connected to your carriers, or should I set up the full integration from scratch? I'm waiting for your any kind of response. Thanks.
$500 AUD in 7 days
6.4
6.4

Hi I can redesign and optimize your WooCommerce store into a clean, minimalist, high-converting skincare eCommerce experience while also fixing Stripe payments and setting up fully automated shipping workflows. The core technical challenge here is stabilizing the checkout ecosystem end-to-end, so I will first audit and repair Stripe integration (API connection, webhooks, and payment method compatibility) to ensure reliable transactions across cards, Apple Pay, Google Pay, and PayPal. I will then rebuild the UI/UX using a conversion-focused WooCommerce structure with lightweight, mobile-first design principles aligned with premium skincare branding and strong visual hierarchy. Each product page will be optimized with persuasive layout structure, trust elements, and support for video/photo testimonials to increase engagement and conversion rates. For shipping automation, I will integrate WooCommerce with ShipStation and configure Australia Post for domestic orders and DHL Express for international shipping, including fallback flat rates to prevent checkout failures. I will also implement automated order-to-shipping workflows so orders sync, labels are generated, and tracking emails are sent to customers without manual intervention. Finally, I will integrate SEO, analytics (Google + Meta Pixel), Mailchimp automation, and perform full end-to-end testing across payment, checkout, and mobile responsiveness before launch. Thanks, Hercules
$500 AUD in 7 days
6.2
6.2

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