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Background Wild Palace sells premium wallpaper and wall mural collections, sustainably made and printed on demand in Sweden. Just over a year old, we’re a newer, and smaller, player in the online wallpaper space – with much larger and very profitable competitors that includes Wallism, Photowall, Rebal Walls, and Belarte, amongst many more. Our current focus is on the US market, with some support in The Netherlands, but the plan is to expand into new markets this year. We’re been running ads on both Meta and Google for over 12 months, but haven’t been able to consistently achieve a ROAS beyond 2. As a funded company, we’re in a position to spend more, but need to do so strategically, and only if justified by ROAS. In getting there we face a number of challenges: Product parity. Our product, though high quality, is at par with our competitors, as are the other aspects of our offering – so with no clear product advantage other than the designs being proprietary, we need to find other ways to differentiate/win the sale. Limited purchase data. At our current spend levels we don't generate enough purchase events to reach Meta's recommended 50 weekly conversions, making it difficult for the platform to learn, build reliable audiences and Optimise effectively. High-value purchases create noisy optimisation. Our average order value is close to USD 800, meaning a single purchase can dramatically change the apparent performance of an ad or ad set. This can cause Meta to shift budget towards campaigns that may simply have been lucky, making campaign structure and budget allocation particularly important. Long learning phases. With relatively modest budgets, each ad can spend a long time in Meta's learning phase before enough data is collected. This raises important questions around account structure. Is it better to run many creatives with smaller budgets, or focus spend behind a smaller number of ads? And how do you avoid a single ‘lucky’ conversion causing Meta to over-invest in an ad that isn't actually the strongest long-term performer? Long and complex shopper journeys. Wallpaper is a considered purchase. Customers often research for weeks or months before buying, and many continue comparing competitors long after their first visit. We believe we're successful at generating awareness, but we're not always able to stay top of mind throughout the buying journey, allowing larger competitors to win the sale through sustained retargeting and promotional offers. Sample sales versus wallpaper sales. Around 30% of customers purchase a sample before placing a full wallpaper order, creating two very different conversion paths. This means a campaign that performs well on sample sales isn't necessarily driving profitable wallpaper sales, and that the approach to prospecting, retargeting and optimisation may need to be unique across the two objectives. The Brief We’re looking to grow the business significantly, and are prepared to invest more with an improvement in paid ad performance. We’d like to know how you’d approach driving this improvement, taking into account the challenges outlined above. As part of your recommendation, we’d also like your thoughts on expansion into additional platforms such as AppLovin and Tik Tok (or others you think we should consider).
Project ID: 40638437
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44 freelancers are bidding on average $40 SGD/hour for this job

Hello, We will provide you professional management with 7+ year of experience in Google Ads & PPC. We are able to create and manage Search Campaign, Shopping campaign, Remarketing Campaign and Display Campaign for your business. You'll will get timely response for your query and question, this will make both of us on the same page. Some of the regular tasks that I'll complete as part of the project are as follows: · Keyword research · Ad creation and continual A/B split testing · Bid monitoring and optimization · Quality score improvements · Optimization of account and campaign settings · Monitoring of the search term report · Utilization of all Ad extensions · Help setting up conversion tracking (if not already set up) · Regular adding to negative keyword lists · Conversion rate optimization · Ad Scheduling (if required) · Regular reporting (as required) Please share more information in the chat box about the project. Thanks
$35 SGD in 40 days
10.0
10.0

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$45 SGD in 40 days
7.4
7.4

Wild Palace sounds like a very interesting brand, and the issues you’re facing are common in premium products with long consideration cycles. The key here is not just campaign management, but building the right optimisation logic around sample buyers, wallpaper buyers, retargeting windows, and low-volume conversion data. I’d focus first on account diagnosis, campaign structure, creative testing priorities, and how to scale spend without letting one-off purchases distort decision-making. I can also give you a practical view on whether expanding into TikTok or AppLovin is worth testing now or later. I’m available to start with a detailed review right away.
$30 SGD in 40 days
7.5
7.5

Hi, I'm Javier, paid media specialist, 9+ years across Meta and Google. You've diagnosed your account well, so I'll go straight to it. Your core problem is structural: at ~$800 AOV with sub-50 weekly conversions, one lucky sale distorts Meta's budget allocation. The fix isn't more creatives spreading thin; it's consolidation into fewer, better-funded ad sets, optimising toward a higher-frequency event (add-to-cart) to feed learning, while judging success on real wallpaper revenue. This de-noises optimisation and answers your "few vs many" question: few. I'd also split sample vs full-order into two conversion paths (a campaign winning on samples can lose on wallpaper), and build retargeting segmented by journey stage; that's where bigger competitors beat you, and it's winnable without matching their budget. On platforms: TikTok yes (visual, discovery-led); AppLovin no; it's in-app/gaming inventory, wrong fit for your AOV and journey. Happy to walk through the rest on a call. 5.0 across 24 projects. Javier
$45 SGD in 40 days
5.6
5.6

Hi, I’ve worked on paid-media accounts where high AOV, low purchase volume, and long consideration cycles made platform optimisation unreliable, so I understand why simply increasing spend won’t solve this. The key challenge is separating sample-driven performance from profitable wallpaper purchases while avoiding Meta overreacting to individual high-value conversions. I’d restructure campaigns around the two customer journeys, strengthen first-party audience signals, build longer-window retargeting, and optimise toward qualified purchase value rather than surface-level ROAS. I’d audit Meta/Google data, creative and funnel performance, then provide a scalable testing plan covering budgets, attribution, creative strategy, and expansion into TikTok/AppLovin where justified. Best Regards, Fizza
$30 SGD in 40 days
5.3
5.3

Hey there! I am ready to help you with Scale Home-Decor Ad Campaigns, as per your requirements. I’m a Senior Marketing Manager with solid experience in SEO, Advertising, eCommerce, Market Research, Social Media Marketing, Conversion Rate Optimization, Digital Marketing, Data Analysis, A/B Testing, Google Ads. ✨ Let’s elevate your online presence! ✨ I’m happy to share more about myself and the value I can bring to your project. Let’s hop on for a quick discussion! Best, Kiran Shaikh
$30 SGD in 40 days
5.5
5.5

The core issue here is getting more than a 2x ROAS on Meta and Google ads, so the build needs to center on that. I’d start by integrating the campaign data into a central point, probably using Google BigQuery and then connecting that to Looker Studio. This lets us see what's actually driving sales and what's not. We’d focus on granular campaign performance, looking at ad set spend, creatives, and targeting combinations to find the winners. The actual build will involve setting up the data pipeline, defining key metrics for ROAS, and building dashboards that show performance by product, market, and audience segment. This is where the Data Analysis is key. I would NOT build automated bidding rules that just burn money. We need to understand the data first. It’s better to have manual control over campaigns once we know where to spend. For what it’s worth, every job I have taken on Freelancer has gone out on time and on budget, 100% on both. How do you currently track conversion value from different ad sources in your backend system? Let's schedule a short call on Freelancer to cover the data integration plan and the initial dashboard structure.
$49 SGD in 7 days
5.5
5.5

To scale Wild Palace’s US (and NL) ad performance beyond the current ROAS ceiling, I’d focus on improving signal quality and isolating profitable pathways, especially the split between sample and full wallpaper purchases. 1) Measurement & event strategy - Implement/verify deduplication and purchase taxonomy so Meta optimizes toward full wallpaper revenue (and separately evaluate sample behavior). - Build custom conversion values that reflect margin/CLV, not just raw purchases; reduce noisy attribution from single high AOV orders. 2) Funnel + campaign architecture - Separate prospecting from retargeting by intent stage: (a) new visitors/engagers, (b) sample intenders, (c) sample purchasers who haven’t converted, (d) high-intent product/page audiences. - Use dedicated ad sets with controlled budgets to prevent “lucky” conversions from hijacking spend; set guardrails on attribution windows and spend caps where needed. 3) Creative & differentiation - Since product parity is high, make proprietary designs the differentiator via modular creative: room-style context, pattern close-ups, size/fit clarity, and sustainability messaging tailored by audience segment. - Test creative in structured waves (small-to-medium batch), then scale only the best performers by cost-per-qualified-outcome (full wallpaper), not sample. 4) Learning & optimization cadence - Increase purchase events via tighter landing pages and faster conversion flows (sample-to-full reminders, friction audits) to sho
$30 SGD in 15 days
5.1
5.1

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in SEO, Advertising, eCommerce, Market Research, Social Media Marketing, Conversion Rate Optimization, Digital Marketing, Data Analysis, A/B Testing, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$40 SGD in 5 days
7.0
7.0

As an AI and Data specialist, I can provide Wild Palace with a comprehensive strategy informed by data analysis to address each unique challenge your company faces. By utilizing my skills in Digital Marketing and E-commerce, we can optimize and expand your current Meta and Google ad campaigns to drive more reliable conversions, improve ROAS, and maximize your budget without being swayed by single high-value purchases. The 30% conversion rate between samples and full wallpaper purchases is not lost on me. Taking into account this distinct customer path, I'll create tailored campaigns that amplify both conversions without cannibalizing resources from one another. Above all, partnering with Aesthetic Logic promises unparalleled access to not just one freelancer but an entire suite of professionals skilled in branding, software, AI, cloud, DevOps, automation, data analytics along with all other components key to building a successful digital business. Let us uplift your performance together!
$45 SGD in 40 days
4.0
4.0

YOU SHOULDN’T SCALE THE BUDGET UNTIL WE UNDERSTAND WHERE THE CURRENT SIGNAL IS BREAKING. With an ~$800 AOV, limited purchase volume, separate sample and wallpaper journeys, and customers taking weeks or months to decide, the main challenge isn't simply finding better ads. It's making sure Meta and Google are optimising toward the outcomes that actually matter. I’d first look at: • Sample vs. wallpaper purchases: whether sample buyers are genuinely predictive of profitable customers. • Account structure and budget allocation: reducing fragmentation so limited conversion data works harder. • Creative testing: preventing individual “lucky” purchases from dictating where budget goes. • Long-cycle retargeting: keeping Wild Palace relevant throughout the research journey. • Differentiation: turning proprietary designs, Swedish production and sustainability into stronger reasons to choose you when the product itself is comparable. Only then would I assess TikTok, AppLovin, or other channels and determine whether they can add incremental, profitable demand. The key question I'd want answered is: Are you currently optimising primarily for immediate purchases, or can we see which acquisition paths eventually produce profitable full-wallpaper customers?
$45 SGD in 40 days
4.2
4.2

Rahul here, Expertise: Meta Ads | Google Ads Your goal isn't simply to increase ad spend it's to build a profitable acquisition engine that consistently improves ROAS despite long buying cycles, limited conversion volume, and high AOV. I'll restructure your campaigns around customer intent, optimize for meaningful conversion signals, and implement a full-funnel strategy that keeps Wild Palace top of mind until purchase. Key deliverables: ◆ Account audit ◆ ROAS optimization ◆ Full-funnel strategy ◆ Scaling roadmap One quick question: Are your sample orders and wallpaper purchases currently tracked as separate conversion events in GA4 and Meta, with proper attribution across the customer journey? I've helped eCommerce brands improve Meta and Google Ads performance through conversion tracking, audience segmentation, creative testing, GA4, server-side tracking, and data-driven scaling strategies. I can also evaluate platforms like TikTok and AppLovin based on your acquisition goals and expected ROAS. I can start immediately and would be happy to discuss the details.
$30 SGD in 40 days
0.9
0.9

Hi there, Your ROAS plateau isn’t a creative problem alone, it’s an account structure and optimization problem. I’ve spent the last 4 years solving exactly this type of challenge across Digital Marketing, Google Ads, and Social Media Marketing for premium eCommerce brands with long consideration cycles. I’d start by separating sample sales from wallpaper sales, tightening Meta and Google campaign structure, and rebuilding the testing framework so small conversion volumes don’t let one lucky purchase hijack spend. Then I’d layer in audience segmentation, value-based signals, retention messaging, and a clear roadmap for AppLovin and Tik Tok expansion once the core funnel is stable. Best regards, Ian
$30 SGD in 25 days
2.3
2.3

Hi I see that you're facing challenges with achieving a consistent ROAS beyond 2 on your Meta and Google ad campaigns, particularly with product parity and limited purchase data. To tackle this, implementing advanced data analysis and A/B testing strategies can help optimize your campaigns by accurately assessing ad performance without being misled by high-value, low-frequency purchases. My experience in digital marketing and data-driven strategies includes optimizing ad campaigns and conversion rates using A/B testing and Google Ads for eCommerce platforms. I've successfully improved campaign performances by developing targeted retargeting strategies and adjusting budget allocations for similar high-ticket products. Your company's focus on sustainably made premium wallpapers is impressive, and I admire the dedication to expand strategically. I can help elevate your ad performance and discuss the potential of integrating new platforms like TikTok that align with your brand. Let's connect — I'd be happy to outline my approach in detail and explore how we can drive the results you’re aiming for. Thanks, Shammi
$45 SGD in 40 days
0.0
0.0

⚠️ If you're not happy, you don’t pay. ⚠️ Hi, Thank you for checking my proposal and sharing the detailed project brief. I can enhance your paid ad strategy using data-driven optimization and multi-platform campaigns for sustainable growth. I will deliver: • Comprehensive analysis of current Meta and Google ad performance • A/B testing on creative ad formats tailored for engagement and conversions • Targeted audience segmentation to maximize reach and optimize ROAS • Strategic campaign structures to mitigate noise from high-order values • Specialized paths for both sample and full wallpaper sales • Retargeting strategies to maintain top-of-mind awareness throughout shopper journeys • Recommendations for expansion into TikTok and AppLovin for diverse reach You will also receive: • Detailed performance reports and insights • Continuous support for ongoing adjustments I am confident I can execute your vision professionally and efficiently. Looking forward to discussing timeline and next steps. Best regards, Manthan
$50 SGD in 3 days
0.0
0.0

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