Growth Marketing Manager (App Growth) – Freelance / Contract:

Growth Marketing Manager (App Growth) – Freelance / Contract: Location: India (Remote) Project: Sports App (iOS-first) Duration: 3–6 months (extendable upto 1-2Years) Budget: Fixed monthly + paid ads budget (discussed upfront) About the Project: Sports App is a faith-driven sports community app for athletes, families, schools, and organizations. Our number one goal is app downloads and early retention, not vanity brand metrics. We move fast. We value execution over decks, learning over perfection, and want someone who feels like part of the team, not a vendor. What You’ll Be Responsible For: App Growth (Top Priority) Drive iOS app installs through organic and paid channels, with a clear focus on conversions. Organic Social Media Execution: Minimum 3 posts per week across Instagram (Reels, Stories, Feed) and TikTok. Own concept, copy, editing, posting, and CTA strategy. Content style should be authentic, athlete-first, and reflect the faith + sports intersection. Paid Media Management: Manage and optimize paid campaigns on Instagram, Facebook, TikTok, and Google Search. Monthly budget: TBD Weekly performance reviews and fast iteration. Creative and Copy Testing: Test hooks, creatives, captions, and audiences with install-focused metrics. Brand Consistency: Help finalize a lightweight brand and marketing playbook within 2–3 weeks and ensure consistent execution across social, ads, and App Store creatives. Collaboration and Speed: Weekly content review and approval. Async approvals for time-sensitive posts. Minimal micromanagement, high ownership. What We’re Looking For: 3+ years of experience in growth or app marketing Hands-on experience with Instagram, TikTok, and paid acquisition Proven ability to drive app installs (not just reach) Comfortable with rapid testing and iteration Bonus experience with sports, youth, community, or faith-based products What Success Looks Like: 30–60 days: Clear brand consistency, predictable content cadence, active paid testing, installs trending upward. 90 days: Repeatable content formats, clear signals on converting channels, strong ownership. Not a Fit If: You rely heavily on decks and presentations You run set-and-forget ad campaigns You need months to ramp up You optimize for impressions over installs To Apply, Please Share: Short introduction and relevant experience Apps or products you’ve grown (metrics preferred) Platforms you’ve personally managed Your monthly fee Availability (hours per week)

Project ID: 40179019