Experienced Meta Ads Specialist for E-commerce Website (Ethnic Clothes) -- 2

Performance Marketing Specialist (Meta Ads) Required for E-commerce Fashion Brand About Us We are House of Sarafa, a newly launched premium e-commerce fashion brand specializing in authentic Kashmiri apparel, elegant sarees, ethnic wear, salwar suits, and curated traditional collections. Our vision is to build a recognizable and trusted online fashion brand with long-term, sustainable growth. We are looking for an experienced Performance Marketing Specialist who can help us establish a profitable customer acquisition system through Meta (Facebook & Instagram) advertising. This is not a one-time project. We are looking for someone who can become a long-term marketing partner and grow with the brand. ⸻ Project Objective The primary objective is to generate profitable online sales—not just traffic or engagement. Success will be measured by metrics such as: * Consistent online sales * Positive Return on Ad Spend (ROAS) * Reduced Customer Acquisition Cost (CAC) * Higher conversion rates * Scalable advertising campaigns * Sustainable month-over-month revenue growth ⸻ Responsibilities The selected freelancer will be responsible for: * Developing a complete Meta advertising strategy aligned with our business goals. * Planning, launching, managing, and optimizing Facebook and Instagram advertising campaigns. * Identifying and targeting high-converting customer audiences. * Creating structured acquisition, retargeting, and scaling campaigns. * Setting up and verifying Meta Pixel, Conversion API, event tracking, and attribution (where required). * Conducting continuous A/B testing for creatives, ad copy, audiences, placements, and campaign structures. * Monitoring campaign performance daily and making data-driven optimizations. * Scaling profitable campaigns while maintaining efficiency and profitability. * Working with our team by recommending creative ideas, offers, landing page improvements, and conversion optimization opportunities. * Providing clear weekly performance reports, insights, and recommendations. ⸻ Ideal Candidate We are looking for someone who has: * Proven experience managing Meta Ads for e-commerce brands. * A strong understanding of the complete customer acquisition funnel. * Experience working with fashion, apparel, lifestyle, or D2C brands (preferred). * Strong analytical skills and the ability to interpret campaign data. * Experience optimizing campaigns for purchases and revenue rather than vanity metrics. * Knowledge of audience segmentation, lookalike audiences, retargeting strategies, catalog ads, dynamic ads, and Advantage+ Shopping Campaigns. * Experience scaling campaigns while maintaining profitable ROAS. * Excellent communication and proactive problem-solving skills. ⸻ Bonus Qualifications Experience with any of the following will be considered an advantage: * Shopify marketing * Email marketing platforms (Klaviyo, Mailchimp, etc.) * Google Analytics 4 (GA4) * Conversion Rate Optimization (CRO) * Landing page optimization * Fashion or luxury retail marketing * Influencer collaboration strategy ⸻ What We Will Provide We will provide: * Access to our Meta Business Manager. * Product catalog and website. * Creative assets including images and videos. * Brand guidelines. * Support for creating additional creatives when required. ⸻ To Apply, Please Include Please include the following in your proposal: 1. A brief introduction about yourself and your experience. 2. Examples of e-commerce brands you have managed. 3. Case studies showing measurable results (ROAS, revenue growth, CPA reduction, etc.). 4. Your recommended strategy for launching and scaling a new fashion e-commerce brand. 5. Your monthly management fee or pricing model. 6. The approximate advertising budget you would recommend for a new brand. 7. The KPIs you would focus on during the first 90 days. ⸻ Important We are looking for someone who understands that marketing is about building a profitable business—not simply spending an advertising budget. If you have a proven track record of generating profitable e-commerce sales through Meta advertising and are interested in building a long-term relationship with a growing fashion brand, we would love to review your proposal.

Project ID: 40580588