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Performance Marketing Specialist (Meta Ads) Required for E-commerce Fashion Brand About Us We are House of Sarafa, a newly launched premium e-commerce fashion brand specializing in authentic Kashmiri apparel, elegant sarees, ethnic wear, salwar suits, and curated traditional collections. Our vision is to build a recognizable and trusted online fashion brand with long-term, sustainable growth. We are looking for an experienced Performance Marketing Specialist who can help us establish a profitable customer acquisition system through Meta (Facebook & Instagram) advertising. This is not a one-time project. We are looking for someone who can become a long-term marketing partner and grow with the brand. ⸻ Project Objective The primary objective is to generate profitable online sales—not just traffic or engagement. Success will be measured by metrics such as: * Consistent online sales * Positive Return on Ad Spend (ROAS) * Reduced Customer Acquisition Cost (CAC) * Higher conversion rates * Scalable advertising campaigns * Sustainable month-over-month revenue growth ⸻ Responsibilities The selected freelancer will be responsible for: * Developing a complete Meta advertising strategy aligned with our business goals. * Planning, launching, managing, and optimizing Facebook and Instagram advertising campaigns. * Identifying and targeting high-converting customer audiences. * Creating structured acquisition, retargeting, and scaling campaigns. * Setting up and verifying Meta Pixel, Conversion API, event tracking, and attribution (where required). * Conducting continuous A/B testing for creatives, ad copy, audiences, placements, and campaign structures. * Monitoring campaign performance daily and making data-driven optimizations. * Scaling profitable campaigns while maintaining efficiency and profitability. * Working with our team by recommending creative ideas, offers, landing page improvements, and conversion optimization opportunities. * Providing clear weekly performance reports, insights, and recommendations. ⸻ Ideal Candidate We are looking for someone who has: * Proven experience managing Meta Ads for e-commerce brands. * A strong understanding of the complete customer acquisition funnel. * Experience working with fashion, apparel, lifestyle, or D2C brands (preferred). * Strong analytical skills and the ability to interpret campaign data. * Experience optimizing campaigns for purchases and revenue rather than vanity metrics. * Knowledge of audience segmentation, lookalike audiences, retargeting strategies, catalog ads, dynamic ads, and Advantage+ Shopping Campaigns. * Experience scaling campaigns while maintaining profitable ROAS. * Excellent communication and proactive problem-solving skills. ⸻ Bonus Qualifications Experience with any of the following will be considered an advantage: * Shopify marketing * Email marketing platforms (Klaviyo, Mailchimp, etc.) * Google Analytics 4 (GA4) * Conversion Rate Optimization (CRO) * Landing page optimization * Fashion or luxury retail marketing * Influencer collaboration strategy ⸻ What We Will Provide We will provide: * Access to our Meta Business Manager. * Product catalog and website. * Creative assets including images and videos. * Brand guidelines. * Support for creating additional creatives when required. ⸻ To Apply, Please Include Please include the following in your proposal: 1. A brief introduction about yourself and your experience. 2. Examples of e-commerce brands you have managed. 3. Case studies showing measurable results (ROAS, revenue growth, CPA reduction, etc.). 4. Your recommended strategy for launching and scaling a new fashion e-commerce brand. 5. Your monthly management fee or pricing model. 6. The approximate advertising budget you would recommend for a new brand. 7. The KPIs you would focus on during the first 90 days. ⸻ Important We are looking for someone who understands that marketing is about building a profitable business—not simply spending an advertising budget. If you have a proven track record of generating profitable e-commerce sales through Meta advertising and are interested in building a long-term relationship with a growing fashion brand, we would love to review your proposal.
Project ID: 40573677
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45 freelancers are bidding on average ₹7,895 INR for this job

I am a Marketing Specialist with experience managing Meta advertising campaigns focused on profitable growth for e-commerce brands. My priority is building sustainable customer acquisition systems that increase sales, improve Return on Ad Spend, and reduce Customer Acquisition Cost through continuous testing and optimization. For a new fashion brand, I would begin by setting up accurate tracking with Meta Pixel, Conversion API, and purchase events, followed by structured campaigns for customer acquisition, retargeting, and scaling. I continuously test audiences, creatives, placements, and messaging while analyzing performance data to identify the highest-converting opportunities. Beyond campaign management, I provide recommendations for creative improvements, landing page optimization, and conversion-focused strategies that support long-term revenue growth. During the first ninety days, I focus on purchases, Return On Ad Spend, Customer Acquisition Cost, conversion rate, average order value, and revenue growth while delivering clear performance reports with actionable insights. I would be pleased to discuss a suitable management plan, recommended advertising budget, and a growth strategy tailored to House of Sarafa's goals of building a profitable and recognizable premium fashion brand.
₹12,500 INR in 30 days
6.6
6.6

Hello, Please share your website URL and business goals, and We’ll provide a FREE Meta Ads Growth Audit with clear opportunities to improve leads, sales, and ROAS. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most brands boost posts and hope for results. We build Meta Ads around what works in 2026 — audience intent, creative testing, funnel strategy, and conversion tracking. What We’ll Do for Your Meta Ads ✔ Campaign Setup & Audit ✔ Facebook + Instagram Ads ✔ Audience Research & Retargeting ✔ Creative & Copy Testing ✔ Pixel / CAPI Tracking Setup ✔ Lead Gen, Ecommerce & Sales Funnels ✔ Weekly Optimisation & Reports Results You Can Expect ✔ More Qualified Leads ✔ Higher Sales ✔ Better ROAS ✔ Lower Cost Per Result Let’s connect and scale your business with profitable Meta Ads. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
₹9,500 INR in 30 days
4.4
4.4

Hello, I am Istkhar, a seasoned Performance Marketing Specialist with a passion for helping e-commerce brands achieve sustainable growth. I have successfully managed Meta Ads for various fashion and lifestyle brands, driving measurable results such as increased ROAS and reduced CAC. One recent project involved working with a premium ethnic clothing brand, where I developed and implemented a comprehensive Meta advertising strategy that led to a 30% increase in online sales within the first three months. By focusing on audience segmentation and continuous A/B testing, we were able to optimize campaigns for maximum profitability. I believe in a data-driven approach to marketing and am committed to scaling campaigns while maintaining efficiency. My expertise in audience targeting and campaign optimization aligns perfectly with the requirements of House of Sarafa. I would love to discuss how we can collaborate to drive sustainable growth for your brand. Let's schedule a call to explore the possibilities further. Best regards, Istkhar
₹12,500 INR in 2 days
3.5
3.5

Hello, Hope everything is going well I’m Rajkumari from GClickWebTech, helping startups use Facebook & Instagram Ads in a smart and budget-conscious way. How Meta Ads Help Startups- ▪️ Quick visibility ▪️ Targeted audience reach ▪️ Measurable lead and sales tracking What I Manage- ▪️ Ads account & pixel setup ▪️ Campaign & ad set structure ▪️ Audience research & interest targeting ▪️ Creative and copy recommendations ▪️ Performance tracking & optimization Why Choose Me- Simple communication, transparent work, and steady growth. Let’s connect on chat and explore a plan that fits your budget. Regards Rajkumari Meta Ads Specialist | GClickWebTech
₹5,000 INR in 30 days
3.6
3.6

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
₹7,000 INR in 30 days
3.4
3.4

"Hi Hope you're doing well! I’d love to help you create high-converting Facebook & Instagram ad campaigns that drive sales, leads, and engagement. With 10+ years of experience in Meta Ads (Facebook & Instagram), I have successfully managed ad campaigns across multiple industries, optimizing for low-cost conversions and high ROI. Our Meta Ads Strategy: 1. Audience Research & Targeting 2. Ad Creative & Copywriting 3. Campaign Structure & Objective Selection 4. A/B Testing & Performance Optimization 5. Facebook Pixel & Event Tracking Setup 6. Budget & Bid Strategy Management I will design a data-driven Facebook Ads campaign tailored to your business goals, ensuring higher engagement and conversions. Let’s connect to discuss how I can help! Thanks!"
₹2,000 INR in 7 days
3.1
3.1

? Elevate Your E-commerce Brand with Profitable Meta Advertising ? I understand your need to establish a sustainable growth route for House of Sarafa through Meta Ads. As a seasoned Performance Marketing Specialist, I've successfully managed similar e-commerce brands, ensuring positive ROAS and reduced CAC. My expertise includes strategic audience targeting and scaling campaigns effectively. I strive to boost online sales and drive sustainable revenue growth consistently. Let's discuss how I can tailor a winning Meta advertising strategy for your fashion brand. I'm eager to help you achieve your long-term goals and establish a profitable customer acquisition system. I'm here to elevate your brand's online presence and sales performance. I’d love to chat about your project! Worst case, you get free advice that can guide your project. Regards, Derick Vorster
₹7,500 INR in 14 days
2.8
2.8

⚡ I WAS LOOKING FOR A PROJECT LIKE THIS. I have just handled Meta Ads for a similar premium fashion brand, specializing in ethnic wear, ensuring profitable online sales growth. You aim for sustainable revenue growth through Meta advertising. Let's turn clicks into loyal customers and elevate brand recognition. For your project, I will craft tailored Meta advertising strategies, focusing on ROAS and reducing CAC. I understand the importance of maintaining profitable campaigns while scaling efficiently. I will keep everything clear and simple, without burying you in technical jargon. Let's boost sales together seamlessly. MESSAGE ME, I WILL GIVE YOU THE HONEST VERSION FIRST. Regards, Stefan.
₹7,500 INR in 14 days
1.0
1.0

Hello, I can help grow your fashion eCommerce brand through high-performing Meta (Facebook & Instagram) advertising focused on generating profitable sales, improving ROAS, reducing customer acquisition costs, and building scalable campaigns for long-term growth. I have 8+ years of strong experience in Meta Ads, Facebook & Instagram advertising, eCommerce marketing, and performance optimization. I specialize in creating and managing conversion-focused campaigns that attract high-intent buyers while maximizing Return on Ad Spend through data-driven strategies. I will develop and manage your Meta advertising strategy, set up acquisition, retargeting, catalog, and Advantage+ Shopping campaigns, optimize audiences, creatives, ad copy, bidding, and campaign structure, configure Meta Pixel and Conversion API where required, and continuously improve performance through A/B testing. I will also provide weekly performance reports with actionable insights to increase conversions and scale profitable campaigns. My focus will be on delivering measurable growth by increasing online sales, improving conversion rates, lowering acquisition costs, and building a sustainable customer acquisition system that supports your long-term business goals. I always ensure clear communication, reliable support, fast turnaround, and a results-driven approach aligned with your business goals. Looking forward to hearing from you. Best regards, Manmohan
₹7,000 INR in 7 days
1.0
1.0

Hello, launching a premium ethnic wear brand like House of Sarafa requires moving past superficial traffic metrics to establish a highly structured, purchase-optimized funnel. Building immediate traction for authentic Kashmiri apparel, elegant sarees, and salwar suits demands precise audience segmentation that balances cultural affinity with premium D2C purchasing behavior, ensuring every ad dollar converts into actual revenue rather than empty clicks. With 15 years in digital marketing, including extensive hands-on experience scaling fashion, apparel, and premium traditional retail niches, I focus entirely on full-funnel architectures. I specialize in taking newly launched e-commerce brands from baseline setups to highly predictable customer acquisition systems. You will receive a fully operational Meta Ads acquisition engine optimized strictly for purchases, featuring structured scaling campaigns, defined custom audience assets, and detailed weekly performance reports mapping out clear returns. Let's connect via video conferencing to discuss your initial launch collections, asset library, and your 90-day conversion tracking setup. Looking forward to building sustainable revenue for your brand, **Narendra Singh** *Digital Marketing Consultant | 15 Years Meta Ads & E-commerce*
₹8,500 INR in 30 days
0.4
0.4

Hello, I’m Luqman Ahmed, a seasoned digital marketing expert with over 8 years of experience. My expertise lies in crafting tailored online experiences and delivering measurable results for e-commerce brands like yours. With a profound understanding of the customer acquisition funnel, I have consistently optimized campaigns for purchases and revenue instead of mere vanity metrics. Having managed the Meta Ads for numerous e-commerce brands, I'm adept at developing comprehensive advertising strategies aligned with business goals and driving consistent online sales. My knowledge of audience segmentation, retargeting strategies, and dynamic ads has led to better conversion optimization and reduced Customer Acquisition Cost (CAC). What sets me apart is my ability to scale profitable campaigns while maintaining efficiency and profitability - a skill that could be highly advantageous given your focus on long-term sustainable growth. Additionally, my familiarity with Shopify marketing, Google Analytics 4 (GA4), and Conversion Rate Optimization (CRO) further strengthens my value proposition as your potential long-term marketing partner. Let's connect to discuss your project in detail and strategize how we can achieve significant growth together! Thanks!
₹7,770 INR in 1 day
0.0
0.0

Hi there, Your vision for House of Sarafa is inspiring! I would love to become your long term marketing partner. As a Growth Marketing Consultant, I specialize in building profitable customer acquisition systems for e-commerce brands. Introduction: I am a specialist in Meta Ads, SEO, and AEO. I focus on sustainable growth through research backed strategies. Experience: I have successfully managed and scaled multiple e-commerce fashion and D2C brands. Case Studies: In my previous projects, I consistently increased ROAS while reducing CAC through structured audience segmentation and A/B testing. I will share specific metrics during our chat. Strategy: My approach involves building a full funnel, starting with awareness, moving to retargeting, and finalizing with conversion optimization. I use advanced tactics like llm seo and aio to amplify organic and paid reach. Pricing: My monthly management fee is ₹7,000 INR. Budget: For a new brand, I recommend starting with a daily budget that allows for proper testing, which we can scale based on real time performance data. KPIs: In the first 90 days, I focus on building pixel data, optimizing for a profitable ROAS, and achieving consistent month over month revenue growth. To ensure we are set up for success, I would love to provide a free audit of your current Shopify store and marketing setup. Let us connect to scale House of Sarafa! Best regards, Ajay
₹5,555 INR in 30 days
0.0
0.0

With a background in e-commerce fashion marketing, I understand the importance of establishing profitable customer acquisition systems through Meta Ads. I have successfully crafted and executed performance marketing campaigns for fashion brands, driving consistent online sales and optimizing ROAS. Would you like to focus more on brand awareness or direct sales conversion in our Meta advertising strategy for House of Sarafa? Regards, Yogesh Kumar
₹2,820 INR in 8 days
0.0
0.0

Hi there, I have experience managing Meta Ads for e-commerce brands, including fashion and apparel. I focus on profitable sales, not just traffic. I have worked with Shopify stores, set up Pixel and Conversion API, and run structured campaigns that scale while keeping ROAS healthy. For a new fashion brand like House of Sarafa, my recommended approach would be to start with a small testing budget to identify winning creatives and audiences, then scale the best performers gradually. I would focus on catalog ads, retargeting, and lookalike audiences once we have enough data. In the first 90 days, I would track ROAS, CAC, conversion rate, and CTR to measure progress and make data driven decisions. I can share case studies and results from previous e-commerce brands I have worked with. My monthly management fee is negotiable depending on the ad spend and scope. I would recommend starting with an ad budget of around $500 to $1000 USD per month for testing. I am looking for a long term relationship and would love to help grow your brand. Happy to jump on a call to discuss further.
₹7,000 INR in 7 days
0.0
0.0

I am highly motivated internet marketing professional offering several years of experience in advertising on a multitude of digital platforms and social media networks. Creativity, the ability to generate new ideas with enthusiasm and passion for advertising has always been a key part of my success in the fast paced and ever changing world of internet marketing. Corporate Profile : https://www.freelancer.com/u/Technolinks Whatever your digital marketing desires may be, I can assist!
₹7,000 INR in 15 days
0.0
0.0

Not going to do the usual pitch thing. House of Sarafa aims to scale sustainably by hiring a Performance Marketing Specialist with expertise in Meta Ads. The focus is on generating profitable online sales, not just traffic. This role requires strategic development, management, and optimization of Facebook and Instagram campaigns for a long-term partnership. Would you prefer a comprehensive acquisition strategy or immediate ROAS results? What I'll do for you: - Develop a tailored Meta advertising strategy - Plan, launch, and optimize campaigns - Identify high-converting audiences - Scale profitable campaigns for sustainable growth Even if you don't hire me, I would love to chat and help you out where I can. Regards, K GumptionOps
₹6,250 INR in 7 days
0.0
0.0

Hello, Building a profitable fashion brand requires more than running advertisements. The focus should be on creating a system that consistently generates purchases while maintaining healthy acquisition costs, and that is exactly how I approach Meta advertising. I begin with a proper campaign structure, Pixel and Conversion API setup, audience segmentation, and creative testing. Once reliable purchase data is available, campaigns are optimized and scaled based on profitability rather than spend. Similar Projects: Fashion, lifestyle, and direct-to-consumer brands. Relevant work can be shared during discussion. Strategy: Launch structured acquisition campaigns, implement retargeting, test creatives and audiences continuously, then scale only profitable campaigns while improving landing page conversions. Pricing: Monthly management fee can be finalized after reviewing your requirements. Recommended Ad Budget: ₹15000–₹20,000 per month for the initial testing and optimization phase. First 90-Day KPIs: Return on Ad Spend, Cost Per Purchase, Customer Acquisition Cost, Purchase Conversion Rate, Average Order Value, Add to Cart Rate, and Revenue Growth. I believe long-term growth comes from continuous optimization, not increasing advertising spend. If that matches your vision for House of Sarafa, I would be glad to discuss how we can build a profitable customer acquisition system together.
₹15,000 INR in 30 days
0.0
0.0

Hi House of Sarafa Team, I'm a Performance Marketing Specialist with experience managing Meta (Facebook & Instagram) Ads for e-commerce businesses. I focus on driving profitable sales through data-driven campaign optimization, audience targeting, retargeting, A/B testing, and ROAS improvement. For your brand, I would: - Set up and optimize Meta Pixel & Conversion API. - Launch prospecting and retargeting campaigns. - Test creatives and audiences to find winning combinations. - Scale profitable campaigns while keeping CAC low and ROAS high. My focus during the first 90 days would be ROAS, Cost per Purchase, CAC, Conversion Rate, and Revenue Growth. I'd love to discuss how I can help House of Sarafa build a profitable and scalable customer acquisition system. Best regards, Md. Imran
₹7,000 INR in 7 days
0.0
0.0

Hi Boss, Your focus on profitable growth rather than just spending ad budget is exactly how I manage Meta Ads. I can build a complete performance strategy for your fashion brand—from Meta Pixel & Conversions API setup to acquisition, retargeting, Advantage+ Shopping, catalog ads, and continuous ROAS optimization. My approach is data-driven, with constant A/B testing and scaling only what's profitable. A couple of questions: * Is your store built on Shopify? * What monthly ad budget are you planning for the first 90 days? I'm available for a long-term partnership and can start immediately.
₹7,000 INR in 7 days
0.0
0.0

Hello House of Sarafa Team, I'd love to help grow your brand through profitable Meta Ads. I'm a Performance Marketing Specialist experienced in managing Facebook & Instagram campaigns that focus on increasing sales, improving ROAS, and reducing Customer Acquisition Cost (CAC). My approach is performance-driven. I build complete customer acquisition systems, not just ad campaigns. I'll set up and optimize Meta Pixel, Conversion API, and event tracking, conduct audience research, create Lookalike and Custom Audiences, and launch structured prospecting, retargeting, and Advantage+ Shopping campaigns. Every campaign will be continuously optimized through A/B testing of creatives, ad copy, audiences, placements, and bidding strategies. During the first 90 days, my focus will be on building accurate tracking, identifying winning creatives and audiences, improving conversion rates, and scaling campaigns while maintaining profitable ROAS. You'll receive regular updates and weekly performance reports with actionable insights. I also have experience with GA4, conversion tracking, and eCommerce performance marketing, allowing me to make data-driven decisions that support long-term business growth. I'm looking for a long-term partnership where we can build House of Sarafa into a trusted and profitable fashion brand. I look forward to discussing your goals and getting started. Best regards, Pram
₹7,000 INR in 7 days
0.0
0.0

Brampton, Canada
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