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Job Title: Experienced Digital Marketing Specialist (Performance & E-commerce) Location: [WFH/Remote] Job Type: Full-Time About the Role : We are looking for a seasoned Digital Marketing player—well versed and experieced and a Doer . You are someone who eats, sleeps, and breathes data, algorithms, and conversion rates. You must be comfortable auditing a failing Google Ads campaign, and creating a high-ROAS Meta ad set , Facebook ad campaigns , turn a low CTR into high performing Ad Campaign. Key Responsibilities 1. Paid Media & Performance Marketing (PPC) Plan, launch, and optimize Google Ads (Search, Shopping, Display, YouTube) and Meta Ad Campaigns (Facebook & Instagram) to hit CPA and ROAS targets. Manage Performance Marketing budgets (Xk− Xk−Yk per month), shifting spend to high-intent audiences. Conduct A/B testing on ad creatives, copy, landing pages, and audience segments. Handle negative keyword mining, bid adjustments, and dayparting for PPC efficiency. 2. Social Media Strategy & Execution Run organic and paid Social Media Campaigns across Instagram, Facebook, LinkedIn, and TikTok. Oversee Social Media Content Marketing (copywriting, basic graphic design via Canva/Adobe, and short-form video scripting). Manage Social Media Advertising calendars, ensuring ad fatigue is minimized through creative refreshes. 3. Ad Creation & Asset Management Build high-converting Instagram and Facebook Ads (stories, reels, carousels, collection ads). Work with UGC creators or internal designers to produce "thumb-stopping" content. Write compelling ad copy that drives clicks and conversions. 4. E-commerce & Technical Management [Advantage to Have] Handle Shopify Store creation and management (theme setup, collection organization, app integrations, checkout optimization). Implement tracking: Set up Meta Pixel, Google Tag Manager, and enhanced e-commerce tracking. Manage product feeds for Google Shopping and Meta Catalogs. 5. Analytics & Reporting Create weekly dashboards (Looker Studio/Excel) analyzing CAC, LTV, CTR, and Conversion Rate. Translate raw data into actionable insights for the product and creative teams. Required Skills & ExperienceExperience: 3+ years in a hands-on Digital Marketing role (Agency or DTC brand preferred). Platform Mastery: Meta: Expert in Ads Manager, Business Suite, Audience Insights, Retargeting. Google: Google Ads certified (Search & Shopping) and Google Analytics 4 (GA4). Shopify: Must have built at least 2 stores from scratch (not just managed existing ones). Tool Proficiency: Ad creation: Canva, CapCut, or Adobe Suite (basic). Tracking: GTM, Pixel, UTM parameters. Management: Slack, Asana/Trello, Zapier. Soft Skills: Hyper-analytical, obsessed with ROAS, organized, able to write persuasive copy. Specific Requirements (Non-Negotiable)Please do not apply unless you meet these criteria: Portfolio Required: You must submit case studies showing: A Google Ads campaign where you lowered CPA by >20%. A Facebook Ad set that scaled past 200K spend profitably. A Shopify store URL you built/managed. Testing: You will be asked to audit a live Google Ads account and a Meta Ads account during the interview. Tools Check: You know how to install a Facebook Pixel without a developer's help. Budget Experience: You have personally managed a monthly ad spend of at least INR 3-5 Lakh. Preferred (Nice to Have)Experience with Klaviyo (Email/SMS) or Omnisend. Basic HTML/CSS for Shopify liquid file edits.
Project ID: 40404444
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28 freelancers are bidding on average ₹18,575 INR for this job

Hello, Hope you are well! We are Google Ads specialists with more than 15 years of experience in managing successful advertising campaigns. We focus on optimizing campaigns daily to ensure better performance and higher conversions. **Our daily tasks include:** * Monitoring campaign performance * Adjusting bids regularly * Checking conversion tracking * Reviewing ads through preview tools * Creating new ad copies * Analyzing competitor strategies * Tracking clicks and bounce rates * Adding negative keywords * Expanding keyword lists via search term reports * Checking landing/conversion pages * Suggesting improvements for landing pages * Preparing monthly reports We would like to know more about your needs. Please get in touch so we can discuss details and pricing. Thank you!
₹12,500 INR in 30 days
10.0
10.0

Hello, ♛♛♛Digital Marketing♛♛♛ We have skilled professional with 13+ Years in Digital Marketing, turning searchers into customers. We've managed SEO and SEM for various businesses, helping new and established ones. We specialize in SEO, Keyword Research, Content Writing, Guest Posting, Social Media Optimization, and PPC. We are good at giving useful advice and managing projects effectively. My approach covers both On/Off-page SEO and SMO for the best business outcomes. I follow ethical practices, understanding Google Penguin and Panda for organic traffic growth. ✅✅Specialized in providing Digital Marketing Services in✅✅ ➼Search Engine Optimization ➼Search Engine Marketing ➼Google Adwords ➼Online Advertising ➼Social Media Optimization ➼Social Media Marketing. Waiting for your Valuable Response Best Regards @Prime SEO Hub
₹12,500 INR in 30 days
9.3
9.3

Hi, I’d love to help you with Social Media Optimization and brand growth. With 12+ years of experience in digital marketing, I specialize in building strong online presence, engagement, and lead generation through strategic social media campaigns. ✅ What I Can Do for You: ✔️ Social Media Strategy & Content Planning ✔️ Profile Optimization (Facebook, Instagram, LinkedIn, etc.) ✔️ Creative Posts, Reels & Captions ✔️ Hashtag & Audience Research ✔️ Organic Growth & Community Management ✔️ Paid Social Ads Setup & Optimization (if required) ✔️ Performance Tracking & Monthly Reports I’ve successfully managed social media accounts across various industries, helping brands increase followers, reach, engagement, and conversions organically and through paid campaigns. My approach is data-driven, creative, and consistent to ensure long-term growth. Let’s discuss your goals and create a custom social media plan that delivers real results. Looking forward to working with you. Best regards, Rajkumar V.
₹12,500 INR in 30 days
8.0
8.0

Dear, Hope you are well. I have read your project description carefully and I am ready for it, I have 8 Years experience in Digital Marketing according to Google's new algorithm and I am very expert in my work. I guarantee you 100% results in Digital Marketing. I promise to give you professional results. Will not waste your time, I am confident in my work. Therefore, I promise you that I will complete the work on time and also give results. Listed below are some of our Digital Marketing techniques ➢Search Engine Optimization (SEO) ➢On-Site Optimization (On-page SEO) ➢Off-Site Optimization (Off-page SEO) ➢All Backlinks High Quality links are Created Manually ➢100% White-Hat-Link Building ➢100% Increase Ranking ➢Improve your keyword position by SEO ➢Social Media Optimization (SMO) ➢Pay Per Click (PPC) Report - Weekly Report on every Friday Will optimize your website according to all tools (Moz, A href, Semrush, Seranking) I am available for your work. I hope we meet soon.
₹12,500 INR in 30 days
5.5
5.5

As a seasoned Digital Marketing Specialist with over 8 years of experience, I am well-versed in Shopfiy and Shopify Development - a perfect fit for your e-commerce project. With over 150 mobile applications and 200 web applications under my belt, I have shown consistency in delivering high-quality work and guaranteeing client satisfaction. This resonates deeply with the stringent nature of the job description you've laid out. Regarding tracking, I have an expert-level proficiency in GTM, Pixel, UTM parameters as well as showcasing that I can work without developers' help when it comes to installing Facebook Pixel. The focus on analytics and reporting you mentioned in the project is a task I handle exceptionally using tools such as Looker Studio and Excel. Translating raw data into actionable insights is an intrinsic part of my process, guaranteeing better product and creative decisions to enhance conversions for your e-commerce platform. Lastly, my robust hands-on experience managing monthly ad spends of up to INR 5 Lakh comes in handy in meeting your non-negotiable criteria. To top it off, I have built and managed multiple successful Shopify stores from scratch – a requirement you've set out explicitly. These skills alongside others in my arsenal make me the best candidate for this position. Let's take your e-commerce business to new heights together!
₹25,000 INR in 7 days
2.3
2.3

"Hi, I noticed that you are already running Meta Ads, and there is a great opportunity to increase your leads and sales by adding Google Ads and SEO as well. Here’s what I can help you with: • Google Ads campaign setup and management • Keyword research to target high-intent customers • Conversion tracking setup (so we know which ads bring sales) • SEO optimization to improve your website ranking on Google • Monthly performance report and optimization With this strategy, you can capture customers who are actively searching for your product or service on Google. If you’d like, I can also run a quick audit of your website and ad account and share recommendations. Let me know if you’d like to move forward. Best regards Rakesh "
₹12,500 INR in 30 days
1.6
1.6

With over 3 years of hands-on experience in Digital Marketing, I have honed my skills to expertly manage high stakes campaigns that exceed expectations. Your project requires proficiency in several crucial platforms, and I tick all the boxes. As a Google Ads certified specialist in search and shopping, I can lean on my expertise to lower CPAs by 20% or more. Additionally, having built not one but two ecommerce stores from scratch on Shopify, my familiarity with the platform is solid. My deep analytical inclinations and obsession with ROAS especially equip me to convert raw data into actionable insights that drive growth. Coupled with this analytical acumen is a creative flair that lends itself well to crafting compelling ad copy that drives clicks and conversions. I relish the opportunity to work end-to-end on a project, hence having the knowledge of backend languages like HTML/CSS as well as basic graphic design through Adobe suite or Canva. In short, entrust your Digital Marketing needs to me and we'll not just hit CPA, ROAS targets, but see a tangible business growth from my performance-oriented solutions.
₹29,099 INR in 7 days
1.5
1.5

Hi, I’m an experienced performance marketer skilled in Meta Ads, Google Ads, and Shopify eCommerce growth, with a strong focus on improving ROAS, lowering CPA, and scaling profitable campaigns through data-driven strategies. I have hands-on experience in auditing and optimizing ad accounts, running A/B tests on creatives and audiences; setting up Pixel, GA4, GTM, and managing end-to-end funnels from traffic to conversion. I’ve also worked on Shopify stores including setup, product structuring, and conversion optimization. I can confidently audit live accounts, identify inefficiencies, and rebuild campaigns to drive measurable performance improvements. Looking forward to contributing. Best Regards, Kainat
₹12,500 INR in 7 days
1.5
1.5

Hello, Your need for a seasoned Digital Marketing Specialist who can effectively transform underperforming campaigns into success stories resonates with my extensive background in performance marketing. With 12+ years of experience, I specialize in optimizing Google Ads and Facebook campaigns to achieve high ROAS while managing substantial budgets effectively. I have successfully lowered CPA by over 20% in past campaigns and scaled ad spends profitably beyond 200K. My proficiency in tools like Google Analytics 4, GTM, and creative platforms such as Canva ensures that I can deliver data-driven insights and compelling ad content that drives conversions. Furthermore, I have built multiple Shopify stores from scratch, optimizing their themes and product feeds to enhance user experience and sales performance. Could you share more about the key audience segments you're currently targeting? This information will help tailor strategies that resonate better with your potential customers. Looking forward to your response!
₹37,500 INR in 7 days
0.0
0.0

Hello, I have experience creating social media content, marketing campaigns, and copywriting for real businesses, including work in the automotive sector. I understand how to create content that not only looks good but also attracts customers and drives engagement. I can help you with: High-quality content creation Engaging copywriting Practical marketing strategies I’m ready to start immediately and deliver results. Looking forward to working with you. Best regards, Collins
₹25,000 INR in 7 days
0.0
0.0

Hi, performance marketing at scale requires more than campaign management—it demands a hands-on operator who can combine paid media, e-commerce systems, creative testing, and conversion optimization into a revenue-focused growth engine. I specialize in full-funnel digital marketing with deep expertise across Google Ads, Meta Ads, Shopify, and performance analytics. My experience includes: • Managing and optimizing Google Search, Shopping, Display, and YouTube campaigns for lower CPA and stronger ROAS • Scaling Meta campaigns across Facebook and Instagram with structured creative testing and audience segmentation • Building and optimizing Shopify stores with conversion-focused architecture • Full tracking setup including Meta Pixel, Google Tag Manager, GA4, product feeds, and attribution systems • A/B testing across creatives, landing pages, offers, and audience segments • Weekly performance dashboards focused on CAC, LTV, CTR, ROAS, and revenue growth • Cross-channel strategy integrating paid social, PPC, organic social, and e-commerce optimization My focus is operational execution, profitability, and measurable scaling—not vanity metrics. I’m prepared to deliver strategic oversight, technical implementation, and aggressive performance optimization that directly supports long-term e-commerce growth. Warm regards, Shivani Devi
₹12,500 INR in 30 days
0.0
0.0

Hello, I am a 3+ years of hands-on experience Digital Marketing Specialist who is performance-driven and deals with the management and expansion of paid campaigns of e-commerce brands. I do not simply run ads, I optimize, test and scale what works. I have managed to minimize CPA by more than 25% in Google Ads campaigns with deep key word structuring, negative key word mining plans and clever bid approaches. On the Meta side, I have operated and scaled ad accounts well beyond high-monthly expenses and delivered a high ROAS through audience segmentation, creative experimentation, and retargeting funnels. I feel extremely comfortable with auditing poor performing campaigns and transforming low CTR and low conversion rates into profitability. I am a data-first person: I am always doing A/B tests of creatives, copy, and landing pages to discover what works and cut down unnecessary expenditures. Moreover, I have created and maintained Shopify stores, such as the theme configuration, structuring of products, and optimization of conversions. I will be able to undertake tracking setups on my own- Meta Pixel, Google Tag Manager, GA4, and UTM frameworks and make sure that the data used to make decisions is correct. I also design high-converting ad content creatives on Canva/CapCut and work very collaboratively with content teams or UGC creators to create scroll-stopping ads. I believe that I will be able to fulfill your expectations.
₹12,500 INR in 7 days
0.0
0.0

Hi there, You’re in the RIGHT PLACE! I’ve worked on SIMILAR PROJECTS multiple times and understand how to deliver this EFFICIENTLY and CORRECTLY from the start. While I’m NEW to Freelancer.com, I bring 17+ YEARS OF EXPERIENCE from other freelancing platforms, successfully delivering HIGH-QUALITY PROJECTS and REAL RESULTS for clients. To provide an accurate SCOPE, TIMELINE, and COST, I’d like to ask a few KEY QUESTIONS. Due to Freelancer’s character limit, it’s difficult to cover everything here. Let’s connect in CHAT so I can: • Share RELEVANT PAST WORK • Understand your EXACT REQUIREMENTS • Propose a CLEAR and EFFECTIVE ACTION PLAN I’m confident you’ll find my approach PRACTICAL, TRANSPARENT, and RESULTS-DRIVEN. If you're ready to get this done the RIGHT WAY, I’d be happy to get started. Looking forward to CONNECTING with you. Best regards, Amit Ranjan
₹25,000 INR in 7 days
0.0
0.0

Hello, I’ve reviewed your requirements, and I’m a strong fit for this role with 3+ years of hands-on experience in performance marketing and e-commerce. I specialize in scaling Google Ads and Meta campaigns with a strong focus on ROAS, CPA reduction, and conversion optimization. I’ve managed monthly budgets of ₹3–5L+ and have experience turning low-performing campaigns into profitable ones through structured testing, audience targeting, and creative optimization. What I bring: • Google Ads (Search, Shopping, Display) & Meta Ads expertise • Proven CPA reduction (20%+) and campaign scaling • Strong A/B testing (creatives, copy, landing pages) • Shopify experience (store setup, tracking, product feeds) • Pixel, GTM, and analytics setup without developer dependency • Data-driven reporting (CAC, LTV, CTR, ROAS) I’m comfortable auditing live ad accounts and identifying quick wins as well as long-term growth strategies. I can also share relevant case studies, including campaign scaling and Shopify projects. Looking forward to discussing how I can help improve your performance marketing results. Best regards, Viplav
₹25,000 INR in 7 days
0.0
0.0

I am a perfect fit for your project, understanding your need for a clean, professional, user-friendly, and seamless digital marketing strategy that integrates automated PPC optimization and data-driven campaign management. With expertise in Google Ads, Meta Ads, Shopify store creation, and advanced tracking setups like Pixel and GTM, I ensure high-performing ad campaigns that boost ROAS and lower CPA. While I am new to freelancer, I have tons of experience and have done other projects off site, including managing significant ad spends and crafting compelling ad creatives. I would love to chat more about your project! Best Regards, Ty Ax
₹20,000 INR in 30 days
0.0
0.0

I’m a freelance performance marketer with over 3 years of experience working specifically with clothing and fashion brands—ranging from emerging labels to established names like Jisora and Babli. Because I’ve worked closely within this niche, I understand what actually drives results in fashion marketing—not just running ads, but knowing what creatives convert, what audiences engage, and how to scale profitably without wasting budget.
₹16,000 INR in 7 days
0.0
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I am a social media content creator with hands-on experience producing Instagram Reels that drive engagement. I specialize in trend-based editing, creative storytelling, and optimizing content for reach. I’ve managed accounts where consistent reels increased followers and boosted interaction. I can deliver high-quality, engaging reels tailored to your brand’s audience and goals.
₹25,000 INR in 7 days
0.0
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Delhi, India
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