All Round Marketing for Herbal Wellness Brand

We are a UK-based herbal wellness company specialising in organic alkaline herbal tea blends designed to support everyday wellbeing through simple, functional herbal rituals. We are seeking a holistic marketing agency capable of managing and scaling all layers of our marketing ecosystem - from influencer outreach and paid advertising to digital growth strategy and brand expansion. The ideal agency should understand modern wellness audiences, natural health positioning, content-driven marketing and long-term brand building rather than short-term trend chasing. Scope of Work 1. Influencer Marketing Campaign We are looking for a large-scale influencer campaign involving 100+ influencers across wellness, fitness, lifestyle, beauty, spirituality and health-conscious niches. Agency Responsibilities * Influencer sourcing and outreach * Negotiation and relationship management * Campaign coordination * Product seeding and gifting logistics * Affiliate/commission management * UGC collection and repurposing * Performance tracking and reporting Desired Influencer Types * Wellness creators * Herbal/holistic health pages * Fitness and gym influencers * Yoga and mindfulness creators * Beauty/self-care creators * Micro influencers with strong engagement * Select mid-large creators with aligned audiences Deliverables * Monthly influencer reports * Reach and engagement statistics * Conversion tracking * UGC content library * ROI analysis * Audience demographic insights KPI Focus * Brand awareness * Website traffic * Sales conversions * Email list growth * Social media growth * High-quality user-generated content 2. Digital Marketing Strategy We are looking for a company that can oversee and execute a full digital marketing strategy across multiple channels. Services Required * Social media strategy * Content marketing * Email marketing * SEO optimisation * Blog/article strategy * Landing page optimisation * Funnel building * Brand positioning * Retargeting strategy * Conversion optimisation * Analytics and reporting Platforms * Instagram * Facebook * TikTok * Pinterest * Google * YouTube * Email platforms (e.g. Omnisend) Additional Expectations * Understanding of wellness and herbal product compliance * Ability to balance educational and conversion-based content * Strong visual direction and branding * Experience scaling ecommerce wellness brands 3. Paid Advertising We are looking for an agency experienced in running and scaling paid advertising campaigns across multiple platforms. Advertising Channels * Meta Ads (Facebook & Instagram) * Google Ads * YouTube Ads * TikTok Ads * Pinterest Ads * Native advertising opportunities Services Required * Ad creative strategy * Copywriting * Campaign setup and optimisation * A/B testing * Retargeting * Audience building * Conversion tracking * Scaling successful campaigns * ROAS reporting Goals * Increase brand visibility * Improve conversion rates * Drive profitable ecommerce sales * Build customer retention * Increase repeat purchases Ideal Agency Profile We are looking for a marketing agency that: * Can manage both creative and performance marketing * Understands wellness, herbal medicine and ecommerce * Thinks long term about brand building * Has proven experience scaling consumer brands * Can provide case studies and measurable results * Operates strategically across all marketing layers rather than isolated campaigns Brand Positioning Essential Herbs UK focuses on: * Organic herbal wellness * Functional herbal blends * Simplicity over extremes * Daily rituals and natural support * Educational wellness content * High-quality specialised formulations Proposal Requirements Please include: * Relevant case studies * Previous wellness/ecommerce clients * Team structure * Estimated timelines * Pricing/packages * Reporting structure * Influencer network capabilities * Paid advertising experience and average ROAS metrics * Suggested marketing strategy for scaling the brand

Project ID: 40425872