GE&acirc;€™s Digital Revolution HBS case #9-302-001
Case Preparation Questions:
First, address how CEO Welch's Four Strategic Initiatives described on pages 2-6 could or should be applied to an organization you personally know about. Is this aggressive and disruptive strategic and operational change too risky and even appropriate for a CEO?
Then, why was the e-make effort at GE Plastics more successful than the e-sell and e-buy efforts? Should GE continue with all these initiatives across other business units? If so, what incentives and measures of effectiveness would be useful? And, address the questions posed by Gerry Podesta, GM for e-business at GE Plastics, on the first and last pages of the case.
Also browse the GE Polymerland site [shown below] which has grown from the initial efforts described in the case. This URL is the &acirc;€˜Technical Information&acirc;€™ public area of their site. You can move around from there to get an impression of an excellent and powerful B2B site. You need to set username and password.
[url removed, login to view]
I&acirc;€™ve arranged access to the HBS Alumni Extranet for two hour-long interviews at HBS with GE&acirc;€™s Jack Welch. At least browse thru these for a better feel of his management style. These are &acirc;€˜back-door&acirc;€™ entries to the Alumni Extranet, which by-pass the secure login. These hot-links may work, but if not simply copy/paste these links into your web browser. You&acirc;€™ll need Real Media Player (a free download at [url removed, login to view]), or some other video player. rtsp://[url removed, login to view] Interview in April 2005 by Prof Khurana, following publication of Welch&acirc;€™s second book &acirc;€œWinning&acirc;€
rtsp://[url removed, login to view] Interview in Oct 2001 by Jason Lockwood about Welch&acirc;€™s first book &acirc;€œStraight from the Gut&acirc;€
And also, on the MIT Sloan public website [a direct hot-link, click and go], sample some of this interview of Jack Welch on Nov&acirc;€™06 with Dean R. Schmalensee and MIT Chairman Alex d&acirc;€™Arbeloff, for 56 min [url removed, login to view]