We are a Health Club/Gym looking to draw in new memberships.
Please read the attached brief for full direction:
Theme: Early Resolutions -
Most people know the pace of the holidays is frantic, at best, and between the parties and the shopping and the eating out and trying to wrap up your year at work, there just isn’t much time for yourself. But secretly we know we all feel better when we are already in a healthier routine. Not only can it help to quiet the fray and help manage stress, it helps you enjoy the rich indulgences of the season without feeling guilty.
For members, we are here to champion the people who are starting before the holidays so they worry less and celebrate more.
For prospects, our goal is to provide encouragement to get ahead of the game and feel better going into the fray of the holidays.
We would like to bridge all of these aspects into some cleaver headlines to possibly use throughout this campaign. The headlines will all be supported by the #earlyresolution callout.
Some examples we have already generated are:
Guilt free second helpings. Start early. #earlyresolution
Start early, that 3rd cheese roll is yours. #earlyresolution