For the labels we would like to just see the respective logo's (attached) of each supermarket plotted on the map as per the addresses contained in the excel file.
In terms of the filing system to appear under "Places" in Google Earth, we would like to have it as
Supermarket Name \ State \ Statistical Division \ Statistical Sub-Division \ Statistical Local Area
e.g. Woolworths \ NSW \ Sydney \ Inner Sydney \ Botany Bay