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Brand Identity Designer — Luxury Fashion Rental Concept I’m looking for a talented brand identity designer with a strong luxury/fashion aesthetic to develop the visual identity for FROW, a curated gown rental concept launching primarily through Instagram. The brand should feel minimal, elevated, fashion-forward and premium — closer to the visual world of contemporary luxury fashion than a typical rental business. Think understated, editorial and distinctive rather than feminine, decorative or overly “bridal.” Scope of work: FROW primary logo / wordmark Secondary logo or monogram if appropriate Brand typography Refined color palette Instagram visual direction Feed/grid concept and templates Story/highlight design system Packaging direction (garment bags, cards, tags, etc.) Mini brand guidelines covering logo, colors, typography and imagery Overall creative/art direction for launch The identity needs to work beautifully across Instagram, website, packaging and physical touchpoints as the business grows. Aesthetic: quiet luxury, contemporary fashion, editorial, minimal, sophisticated and cool. References include the restraint and visual sophistication of brands such as The Row, Khaite and Alaïa — without copying their identities. I’m specifically looking for someone with a strong portfolio in fashion, beauty, luxury or premium lifestyle branding. Please share relevant identity projects rather than general social-media-management work. For this project, I am NOT currently looking for ongoing social media management, influencer outreach or paid advertising. The priority is getting the brand identity and creative direction right first.
Project ID: 40724860
118 proposals
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Active 4 days ago
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118 freelancers are bidding on average $395 USD for this job

Hello, ✅ Ready to start right away! I can create a refined luxury brand identity for FROW with a minimal, editorial and fashion-forward aesthetic. I’ll focus on creating a distinctive visual system that works consistently across Instagram, website, packaging and future brand touchpoints. You will get: • Primary logo / luxury wordmark • Secondary logo or monogram • Refined typography and color palette • Instagram visual direction and templates • Story and highlight design system • Packaging direction • Mini brand guidelines • Overall creative direction for launch • Revisions until satisfaction ✅ Portfolio link: https://www.freelancer.in/u/GraphicFuture93 It will be an honor for me to discuss your vision and requirements. Waiting to hear back from you. Best Regards, Preet
$250 USD in 2 days
8.5
8.5

Hello, This is not an AI bid; this is a self response. FROW has a clear luxury positioning, and I’m confident I can shape it into a restrained, editorial identity that feels premium across Instagram, packaging, website, and physical touchpoints. I will develop the wordmark, optional monogram, Typography, refined palette, visual direction, feed and Story systems, packaging applications, and concise brand guidelines without drifting into decorative or bridal styling. My Graphic Design and Logo Design approach will keep the identity distinctive, scalable, and commercially practical, while Copywriting can support concise brand-facing language where needed. I’ll begin by aligning on references and audience, then present a focused creative direction followed by polished identity assets. Which launch touchpoints are highest priority for the first identity presentation: Instagram, garment packaging, or the website? Best regards, Sahil
$250 USD in 1 day
8.4
8.4

With over a decade of experience in design and a particular proficiency in brand identity creation, I believe my skills and style are the perfect fit for your Minimalist Fashion Gowns Rental project. I am passionate about delivering futuristic, functional designs that embrace clean, minimalism and simultaneously convey the luxury and fashion-forward aura you desire. Moreover, my extensive background in the apparel industry has primed me with a nuanced understanding of aesthetic language when it comes to fashion and premium lifestyle branding. In terms of software expertise, I am well-versed in Adobe Illustrator and Adobe Photoshop—indispensable tools for creating impactful logos, compelling typographies that resonate with audiences, stunning visuals along with refined color palettes to lend your brand the sophistication it demands. This broad spectrum of experience is what sets me apart in effectively offering not just a single-design service, but rather creating a cohesive brand identity that reflects across all platforms, from Instagram and website to digital touchpoints such as packaging direction (garment bags, cards, tags, etc.),where coherence is defined.
$250 USD in 1 day
8.4
8.4

Greetings, I see that you're looking to create a distinctive brand identity for FROW, your luxury gown rental concept. The vision is to establish a minimalist and sophisticated aesthetic that captures the essence of contemporary fashion while remaining premium and elevated. My approach would involve developing a cohesive visual identity that resonates across multiple platforms, especially Instagram, ensuring everything from the logo to the packaging speaks to that quiet luxury you're aiming for. With a background in fashion and luxury branding, I have experience crafting identities that are not only visually appealing but also strategically aligned with the brand's ethos. I can help create a refined color palette, unique typography, and engaging visual templates that will set FROW apart in the market. Excited to bring this vision to life! Best regards, Saba Ehsan
$400 USD in 5 days
7.6
7.6

Hello, FROW deserves a luxury identity that feels editorial, minimal, and distinctive across Instagram, packaging, and every future touchpoint. I can create a refined brand system with a strong wordmark, monogram option, typography, color palette, and launch-ready art direction tailored to a quiet-luxury fashion aesthetic. I’ll develop a clean visual direction rooted in contemporary fashion references, then turn it into practical assets: feed/grid concepts, story and highlight templates, packaging cues, and a concise brand guideline document. My focus will be on cohesion, restraint, and premium presentation so the brand feels elevated from day one. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 Best regards Kirandeep K.
$250 USD in 1 day
7.8
7.8

Hi there, I’m ready to work on your project “Minimalist Fashion Gowns Rental.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Branding Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$250 USD in 3 days
7.7
7.7

Hi I can create elegant, minimalist copy for your fashion gown rental brand, highlighting the collection, rental experience, and unique value with polished language that appeals to your target audience. Kundan
$250 USD in 4 days
7.5
7.5

Hi, I read your brief for FROW’s quiet-luxury gown rental identity, minimal, editorial, and premium across Instagram and physical touchpoints. I’ll craft a distinct primary wordmark and optional monogram, then build a cohesive system covering brand typography, refined color palette, Instagram feed/grid + Story/highlight templates, and packaging direction (garment bags, cards, tags). You’ll also receive mini brand guidelines so your logo, colors, and imagery stay consistent as the brand grows. To ensure we nail the direction fast, insert your Empathetically, what exact luxury references (brands/images) and Instagram vibe should FROW match or avoid during the identity design? after launch goals and any must-match references.
$500 USD in 14 days
6.8
6.8

Being a seasoned graphic designer with over 8 years of experience, I possess the necessary skills to meet your brand identity requirements for FROW. My portfolio boasts numerous successful projects similar to what you are envisioning - fashion, beauty, luxury, and premium lifestyle branding. I have an adept understanding of Instagram's visual and tonal norms which will enable me to present you with a coherent and striking online presence for FROW. Having worked on complete branding kits in the past allows me to ensure that the FROW logo, secondary logos or monograms, typography, color palettes and packaging directions align perfectly with your minimalist & luxury aesthetic. Moreover, being an Indian freelancer, I bring a diverse perspective which could significantly add to the overall creative/art direction of your project. You can trust me to translate your vision into an elegant and sophisticated brand identity that reflects the quiet luxury feel of those esteemed fashion houses - The Row, Khaite, and Alaïa. Client satisfaction is my utmost priority as implied by the positive reviews received from my 500++ clients over the years. Apart from ensuring quality work and offering unlimited revisions until satisfaction, I also provide source files for future use. Let’s make a mark on Instagram and beyond by creating something truly out-of-the-box and minimal yet undeniably appealing! I am excited about this opportunity and keen to contribute positively towards FROW's success.
$250 USD in 1 day
6.6
6.6

Hi, I’d love to develop the visual identity for FROW and build it as a refined luxury fashion brand rather than a conventional gown-rental business. I’ll create a minimal, editorial identity with a strong wordmark, considered typography, a sophisticated colour palette, and a distinctive visual language inspired by contemporary luxury fashion—quiet, cool, confident, and intentionally restrained. The identity can include: • Primary FROW wordmark/logo • Secondary mark or monogram where appropriate • Luxury-focused typography system • Refined colour palette • Instagram feed/grid direction & templates • Story and highlight design system • Packaging direction for garment bags, cards & tags • Mini brand guidelines • Imagery and overall creative/art direction for launch I’ll ensure the system works cohesively across Instagram, website, packaging, and future physical touchpoints, while keeping the identity original and distinctive rather than derivative of any reference brand. I’d be happy to share relevant luxury/fashion branding work from my portfolio and start developing the creative direction for FROW.
$500 USD in 3 days
7.0
7.0

<OPENING> I hear you: a quiet-luxury, editorial brand identity for FROW that lives beyond Instagram. <SOLUTION> - Develop primary logo/wordmark with clean lines, balanced typography, and timeless presence - Create a refined color palette and typography system that support an elevated, minimal aesthetic - Instagram visual direction: curated feed grids, templates, story/highlight system for a cohesive launch - Packaging direction: garment bags, cards, tags that feel premium and discreet - Mini brand guidelines covering logo, colors, typography and imagery - Overall creative/art direction for launch to ensure consistency across touchpoints <DELIVERABLES> - Logo suite (primary logo, wordmark, secondary mark if appropriate) - Typography system, color palette, and imagery guidelines - Instagram templates for grid, stories, and highlights - Packaging design concepts (garment bag, tag, card) - Mini brand guidelines document - Launch art direction package <BUDGET + TIMELINE> - Budget: 1800-2300 (fixed price, depending on iterations) - Timeline: 14-21 days with 2 rounds of feedback Portfolio reference: https://www.freelancer.com/u/zarminagull189 Best regards, Design Team
$550 USD in 7 days
6.0
6.0

Hey there! I am ready to help you with Minimalist Fashion Gowns Rental, as per your requirements. I’m a Lead Graphic Designer with solid experience in Graphic Design, Copywriting, Logo Design, Branding. Review my Profile for review and portfolio: • https://www.freelancer.com/u/Kiranshaikh2388 I’d love to discuss more about your project, Lets hop up for quick discussion? Best, Kiran Shaikh
$250 USD in 3 days
6.3
6.3

Hi, You've mentioned the need for a talented brand identity designer with a strong luxury/fashion aesthetic for the development of the visual identity for FROW, a curated gown rental concept. My expertise in Graphic Design, Logo Design, and Branding align perfectly with your project requirements. In a recent project for a luxury fashion brand, I created a minimalist and sophisticated visual identity that resonated well with the target audience. For your project, my approach would be to focus on creating a primary logo/wordmark, secondary logo or monogram if appropriate, refined color palette, and Instagram visual direction that exudes quiet luxury and contemporary fashion. I would love to discuss your project further and share insights on how we can elevate the brand identity of FROW together. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com.au/SajidaSaqira Best regards, Sajida
$250 USD in 7 days
6.4
6.4

As an experienced brand identity designer specializing in luxury and fashion, I am confident in my ability to create a distinctive and elevated visual identity fitting to your minimal, contemporary aesthetic. Having worked on various branding projects in the fashion, beauty, and premium lifestyle industry, I understand the importance of capturing the essence and exclusivity of a brand like FROW through design. I believe in creating designs that are not just beautiful but also profitable and I will ensure that your brand's visual presentation across platforms seamlessly integrates with your overall business strategy to maximize your return. Given the nature of your project where the visuals play an integral role in attracting customers and driving conversion, relying on someone who is not only proficient in graphic design but also skilled in copywriting would be an added advantage. My skillset includes both creative areas, allowing me to provide you with a holistic approach towards branding. Hence, you can count on me to not only create visually compelling contents but also articulate them effectively in a way that resonates with your target audience. Portfolio: https://www.freelancer.com/u/rafinadesigns Please open the chat box so we can discuss the project details, timeline, and budget in detail. Best Regards, Rafina
$250 USD in 1 day
5.7
5.7

Hi, I can build FROW's luxury fashion rental identity with 9+ years in branding and fashion design. You need a minimal, editorial feel closer to The Row than a typical rental brand, and I understand the importance of getting that quiet luxury aesthetic right from the start. Here's how I can help: ● Design a primary wordmark and secondary monogram that feel minimal and editorial ● Define typography, color palette, and imagery direction for quiet luxury ● Create Instagram feed, grid, story, and highlight templates ready to use ● Develop packaging direction for garment bags, cards, and tags ● Compile mini brand guidelines covering logo, colors, typography, and imagery ● Provide overall creative direction for launch across digital and physical touchpoints Could you share your launch timeline and whether you have brand references beyond The Row, Khaite, and Alaïa? Let's connect in chat to align on scope and next steps.
$350 USD in 5 days
5.2
5.2

Hi, I've completed many similar luxury fashion brand identity projects in the past and I’ll share relevant examples of my work in the chat so you can review my experience. I understand FROW needs to feel like a contemporary fashion label first—minimal, editorial, distinctive, and premium—rather than a conventional gown rental brand. Would you like me to explore a few clearly differentiated wordmark directions before developing the complete identity system? I suggest establishing the logo, typography, palette, and imagery direction first, then extending that approved visual language across Instagram templates, highlights, packaging, and digital touchpoints. I’ll focus on restraint, strong typography, scalability, and consistent art direction without imitating your reference brands. The final mini guidelines will make future brand applications practical and cohesive. I will share relevant work samples in the chat for your review. Please send me a MESSAGE on chat to discuss this further! Best Regards, Shahzad A
$500 USD in 7 days
5.9
5.9

A minimalist, luxury fashion gown rental brand identity that feels elevated, editorial and premium across Instagram, website, packaging and touchpoints. I have crafted high‑end fashion brand systems—wordmarks, monograms, typography and packaging
$550 USD in 7 days
4.9
4.9

Greetings, It's exciting to see that you're launching FROW, a minimalist gown rental concept. The vision of creating a brand identity that feels elevated and fashion-forward really resonates with me. I would approach this by developing a visual identity that embodies quiet luxury, focusing on clean lines and sophisticated elements that stand out without being overly decorative. Crafting a cohesive aesthetic across your Instagram, packaging, and other touchpoints is crucial. I’d ensure that every design choice reflects a contemporary luxury vibe, from the primary logo to the Instagram feed templates. My background in luxury branding will help me capture the essence of brands like The Row and Khaite while creating something unique for FROW. As we refine the brand identity, what specific emotions or messages do you want your audience to associate with FROW? Best regards, Mehran Riaz
$450 USD in 4 days
4.9
4.9

Hi there, I’ve gone through the brief, and I really like the direction you’re taking with FROW. The focus on a quiet, editorial identity rather than making it feel like a typical gown rental brand is especially important here. I’d approach the identity around that understated luxury feel, with a refined wordmark, typography, restrained colour palette, and a visual system that can carry consistently from Instagram to packaging and the website. I can also develop the Instagram feed direction, story/highlight system, packaging concepts, and a concise brand guideline so everything feels cohesive from launch and remains easy to build on as FROW grows. I’d be happy to share relevant fashion, beauty, luxury, or premium lifestyle branding work and discuss the creative direction with you.
$500 USD in 7 days
5.0
5.0

Hello, With my years of professional experience, a strong understanding of diverse programming languages and web development, I bring a dynamic combination that uniquely positions me to create an identity for FROW that merges your vision with digital functionality seamlessly. Although not narrowed to fashion, in my years as a designer, I've developed a strong sense of style and aesthetic leaning towards minimal elegance, precisely what the FROW brand seeks to embody. I would love to merge the cool sophistication you desire with my technological proficiency. By creating appealing visual identities and lenses for a variety of projects and leveraging my backend skills in PHP, Python, Java, AI and Machine Learning, I bring the potential to enhance the FROW business beyond its primary frontends into predictive analysis of trends or recommendations for users. My flexibility with programming languages enables me to customize solutions best-suited for your unique needs: from designing your primary logo/wordmark and secondary logo or monogram, curated Instagram feed concepts/templates, storytelling/highlights systems and packaging directions - everything that will impact the way your brand presents itself. As someone who prioritizes understanding client needs first, I assure you a collaborative partnership where we ideate together to create an impactful and distinctive brand identity feasible across different platforms as the business grow Thanks!
$555 USD in 2 days
4.7
4.7

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