Review the copy and branding of GenWise Healthcare and design advertisements for the company.
- Become familiar with our company and brand by reviewing our website and reading provided documentation.
- Review the current logo and redesign if considered appropriate.
- Design advertisement for the company. Will require images and wording. Advertisements will be placed in the following places:
- RACGP In Practice email
- RACGP Classifieds
- Design a banner for GenWise
- Website review and comment on the copy and imaging.
1. Become familiar with our brand.
Our website is www.genwisehealth.com.au.
GenWise is primarily a health care company based in Australia.
Consider us as general/family practice with a difference.
The differences between us and a normal general practice is what makes us unique:
GenWise is focused on Aged Care.
Our GPs are mobile and primarily work out of Residential Aged Care Facilities.
We consider ourselves to be a network of GPs that work in Aged Care.
Our doctors work with autonomy, guided by GenWise principles and protocols.
We consider the doctors to be our clients but need to remain relevant to the residents at the Residential Aged Care Facilities and their families.
Residential Aged Care Facilities are vital to our growth as without residents to look after our doctors have no work.
2. Design an Advertisement:
Design an advertisement space in the attached jpg. We intend to advertise in one of the spaces in the image. The image can be a gif and have rolling images. This advert is on the bottom of the RACGP In Practice email that goes to all RACGP GPs every Friday. We are going to start with one edition and then review the success. There is a possibility we will continue with the adverts is success if proven. The idea will be to click through to our website and essentially increase the number of doctors signing up.
We are looking for an advert that is eye catching and interesting that conveys our purpose. We have had some success with a classified ad which can be viewed at the following link: [url removed, login to view] The ad is the one that is titled Dissatisfied - Change to the best part of your week.
Success in this job could lead to further work for our company. We will be looking for consideration and advise on developing our corporate branding. We will be looking for further advise on website design, logo design, banners and copywriting for our brand.
We are happy to communicate and answer any questions relating to this job or the larger development concept.