We have an e-commerce website being designed and need to generate both (a) unique META tag keywords for each product, and (b) short product descriptions for about 300 products in total (+/-15%). Each description is to be between 50-300 words (well-crafted and motivating).
Specific emphasis on headlines, lead sentences, and the closing calls-to-action (subtly motivate to "buy-now"). The copy writing objective is to create short, punchy, and evoke "lifestyle" for the North American marketplace (i.e. boating fun and lifestyle enhancement). Also, it is VERY important to naturally work in as many keywords as possible.
This project also includes approximately 15-25 section "short" index pages description of between 150-300 words each (i.e. "Mercury Mercruiser Sterndrives" or "Yamaha 2 Stroke Midrange Series"). This is the final phase of the project to be done after the product descriptions are completed (i.e - the section products will dictate the copy for the section headers - all in the same general theme). Final output will be submitted in MS-EXCEL format.
The product lines of our supplier can be freely reviewed at their respective websites - Mercury (review "all" products at [url removed, login to view] & Yamaha outboard engine products only (Outboard engines basic product information available at [url removed, login to view]
Please note - almost all "source information" for this copywriting task is "already available". We DO NOT NEED the product specification tables, image(s) or page designs for any of these products - just the META keyword list and the "re-worked" copy for each product. In most cases, this will only require minimal reworking of the product manufacturer's descriptions.
The shortlisted candidates may be required to submit 2-3 examples for this project and also to reference several successful projects of similar or greater caliber.