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SEO for Joomla site for UK company

Situation

We have recently had our website [url removed, login to view] rewritten in Joomla to reflect our company's product range. In Google UK we rank fairly well.

Problem

From Google Analytics we can see that our visitor numbers are down, visitors do not see many pages and so do not see the range of products that we sell.

___________________________________________________________________________

Stage 1

Target

1. Organic search

UK initially on basic terms such as call recording, phone call recording etc (we can give a list).

2. Get visitors to see more around the site:

While we started as a call recording company, we now do many different products, mostly based around the Sense call recording. So we need to tune the site to get traffic on all these areas (which is how the products section of the website is split up at [url removed, login to view]

>Sense range:

Call recording, mobile call recording, call management, CTI PABX integration, CRM integration, Messaging on hold, Voice Firewall, Speech analytics, IVR, Answerer, Recorded Announcement Device, PCI compliance, API, Interface cards (for example, we need people who would find [url removed, login to view] to find us).

>Single line:

small connectors, 957 software

>Other multi-line

Meeting recorder, call recorder on CD, Vidicode

>Answering machine, music on hold, fax servers.

Current bounce rate is 60%

[url removed, login to view] organic searches to get us more visitors on landing/product pages relevant to the different products rather than the home page

4. To find out and tune our content to give people what they are coming to us for, but think or find that we are not.

Outomes

More sales from the site

More people emailing or phoning us

More people contacting our dealer partners

More people contacting us for a bigger range of products than just call recording

Notes

I don’t think that we are trying to score highly with such a general term such as VoIP. Rather, we want more visitors to our site of people who could buy what we do. There is no point in scoring well for people who don’t want what we do, and so won’t buy our products.

___________________________________________________________________________

Stage 2

Natural search in other countries: the website has been constructed to be able to presented in different languages, and from Google Analytics we can see that we get quite a lot of visitors from outside the UK.

Target people that would benefit from what we do but have not realised it yet. For this, we would be interested at looking at advertising on other websites for click-throughs to see if it works.

___________________________________________________________________________

More background on Retell as a call recording company:

As a hardware maker, prospective customers may be looking at and comparing us with these other card makers, some small, some medium, some large:

small company:

Optilogix [url removed, login to view]

medium company:

Cybertech [url removed, login to view]

very large companies:

Acculab [url removed, login to view]

Audio Codes [url removed, login to view]

Ai-Logix (owned by Audio Codes above) [url removed, login to view]

Dialogic (have bought Brooktrout) [url removed, login to view]

NMS (have been bought by Dialogic) [url removed, login to view]

Synway [url removed, login to view]

[url removed, login to view]

Digium [url removed, login to view]

As a UK call recording company, some of our competitors are:

(these companies don't make hardware)

Oak [url removed, login to view]

Red Box [url removed, login to view]

VoiceSafe [url removed, login to view]

Storacall [url removed, login to view]

Smartcall [url removed, login to view]

Mediahawk [url removed, login to view]

[url removed, login to view]

(these companies do make hardware)

Vidicode [url removed, login to view]

Total Recall [url removed, login to view]

Very big systems

Nice [url removed, login to view]

Verint [url removed, login to view]

Higher Ground [url removed, login to view]

Thank you for reading this and taking interest in working with us.

Compétences : Rédaction, Google Analytics, Marketing Internet, Création de Liens, SEO

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Concernant l'employeur :
( 0 commentaires ) Sunbury on Thames, United Kingdom

N° du projet : #1074076

18 freelance ont fait une offre moyenne de 3189 $ pour ce travail

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9.2
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