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My WordPress-based store already runs Meta campaigns, but I want those ads to translate into far more sales. Conversions are the sole metric that matters to me, and I can share detailed historical sales data so you can spot patterns, build audiences, and test creative more intelligently. Here’s what needs to happen: • Audit the current Meta Pixel set-up, correct any mismatched events, and map custom events that align with our funnel stages (view content, add-to-cart, initiate checkout, purchase). • Restructure and refine existing campaigns and ad sets to focus on high-intent segments, leveraging the sales data for lookalikes and retargeting. • Implement server-side tracking (CAPI) to improve signal reliability on WordPress. • Set up clear conversion tracking and reporting dashboards so I can see cost-per-purchase and ROAS at a glance. Acceptance criteria: pixel fires accurately on every key event, campaign changes are live with at least one full buying-cycle of test data, and a concise report shows uplift in purchase conversions vs. the previous period. I’ll grant access to Business Manager, WordPress, and my sales CSVs straight away so you can dive in. Let’s turn this traffic into revenue.
Project ID: 40652577
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Your WordPress store already has Meta campaigns running, so I’ll focus on turning the existing traffic into measurable purchases rather than simply increasing reach. I’ll audit the Meta Pixel across ViewContent, AddToCart, InitiateCheckout, and Purchase, correct event mismatches, and verify parameters such as value, currency, product IDs, and event deduplication. On WordPress, I’ll implement Meta Conversions API with reliable browser/server event matching using event_id, then test the full funnel through the browser diagnostics and real test orders. I’ll review your historical sales CSV to identify high-intent customer patterns, build suitable lookalike and retargeting audiences, and restructure campaigns and ad sets around purchase optimisation and funnel intent. I’ll also create a concise conversion dashboard showing purchases, cost per purchase, conversion rate, revenue, and ROAS, with a clear comparison against the previous period. After launching the changes, I’ll monitor at least one complete buying cycle and provide a short report covering tracking accuracy, campaign changes, and purchase-conversion uplift. Does your historical sales CSV already include order value and purchase date for each transaction? Muhammad Saad
£40 GBP in 3 days
7.9
7.9
164 freelancers are bidding on average £62 GBP for this job

Hi, I can help tighten both the tracking and the campaign structure so your Meta spend is judged by what matters most: purchases. Your brief is nicely defined, and I’m comfortable handling the Pixel audit, event corrections, WordPress CAPI setup, audience refinement, and conversion-focused reporting. Since you already have historical sales data ready, that gives a strong base for better retargeting and lookalike testing. Happy to start as soon as access is shared and keep the work focused on measurable uplift.
£200 GBP in 7 days
9.9
9.9

Hello, I truly appreciate the opportunity to pitch for this project. With over a decade of experience specializing in WordPress and ecommerce technologies such as WooCommerce, as well as a deep understanding of digital advertising and conversion optimization, I am confident in my ability to help you turn valuable traffic into substantial revenue. My proficiency expands beyond a simple comprehension of Meta Ads and encompasses the entire meta analytics ecosystem, including pixel set-up, event mapping, audience building and even more importantly - drawing actionable insights from data. My strong background in Python and AI automation will allow me to accurately audit your existing Meta Pixel set-up and handle the restructure and refinement of your campaigns in a precise manner increasing visibility and ROAS. Additionally, my experience with server-side tracking (CAPI) to improve signal reliability on WordPress will come in handy during this project, not only ensuring accurate data capture but also enhanced targeting for sharp campaign ambit. Lastly, my communication skills will make sure that all these complex details are neatly woven together into clear conversion tracking and reporting dashboards enabling you to gauge progress at a glance. Conclusively, if you're seeking effectiveness on a technological level while enjoying a fruitful collaboration with a seasoned professional, I'm your best bet. Thanks!
£30 GBP in 1 day
8.6
8.6

Hi, I'm Rafael. I’ll audit your Meta Pixel on WordPress, correct mismatched events and map custom events for view-content, add-to-cart, initiate-checkout and purchase, then implement server-side CAPI to improve signal reliability. I’ll also restructure campaigns to focus on high-intent segments using your sales data for better lookalikes and retargeting. Practical idea: capture order webhooks from the store and forward server-side to Meta including the browser event_id and order value so purchases deduplicate and ROAS reports are accurate. Is your store running on WooCommerce or a custom checkout? Please contact me through Freelancer chat to discuss this project in detail and estimate realistic timing and cost.
£50 GBP in 5 days
8.5
8.5

Greetings, I see that you're looking to enhance your Meta ad performance to drive more sales for your WordPress store. It sounds like you want to refine your current setup by optimizing the Meta Pixel for accurate event tracking, restructuring your campaigns based on historical sales data, and implementing server-side tracking for better reliability. To tackle this, I would start with a thorough audit of your existing Pixel setup to ensure all events are firing correctly. Then, I’d analyze your sales data to identify high-intent customer segments and create tailored audiences for retargeting. Setting up clear conversion tracking and reporting dashboards will be essential for you to monitor your cost-per-purchase and ROAS at a glance. I'm excited about the opportunity to help turn your traffic into revenue. Best regards, Saba Ehsan
£42 GBP in 2 days
7.7
7.7

Hello, I am a professional Digital Marketer with strong expertise in Meta (Facebook & Instagram) Paid Ads Management, Social Media Promotion and SEO. My Meta Ads service is designed to help you generate high-quality leads, sales, traffic, and brand awareness with a clear ROI. I create and manage result-driven Facebook & Instagram advertising campaigns that target the right audience at the right time to grow your business faster. ✅ My Meta Ads (Facebook & Instagram) Process: ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-based) ✔ Image/Video Ad Strategy (High CTR focused) ✔ Scroll-Stopping Image & Video Ad Strategy ✔ Budget Optimization & Bid Strategy ✔ Budget Planning & Smart Scaling Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead / Sales / Traffic / Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ✅ Campaign Types I Run: ✔ Lead Generation Ads ✔ Website Traffic Ads ✔ Sales & Conversion Ads ✔ Brand Awareness Ads ✔ Engagement & Followers Growth Ads ✔ App Promotion (If required) ✔ Retargeting & Remarketing Ads My Meta Ads service helps you reduce cost per lead, increase conversions, and scale your business profitably using proven strategies and continuous optimization. Send me a message for more details — I am ready to start your project immediately. Thank you Anand
£135 GBP in 31 days
7.5
7.5

As an expert in Shopify, WordPress, and Web Development Technologies, I'm ready to boost your WordPress-based store's sales through strategic Meta campaign optimization. I will audit the Pixel setup, streamline campaigns, and implement server-side tracking for reliable conversions. I can start RIGHT AWAY. Regards, Pooja
£40 GBP in 1 day
7.1
7.1

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
£85 GBP in 30 days
7.0
7.0

As a full-stack developer, I've honed my skills across various platforms to meet clients' unique needs. With WordPress and PHP as a large part of my expertise, I'll be able to dive into your store's Meta campaigns with absolute ease. My knowledge of the system extends beyond coding as well – I fully understand how important conversions and ROAS are for any business, let alone an eCommerce store. Given this understanding and your willingness to share detailed historical sales data, I can dive straight into the task at hand. I'll begin by auditing the current Meta Pixel set-up, meticulously correcting any mismatched events, and map the custom events that align with your funnel stages to ensure our campaigns are perfectly targeted. What's more, I'm experienced in server-side tracking (CAPI), which is exactly what we need here for a more reliable signal on WordPress. To give you an in-depth idea of how our ads are performing, I'll set up clear conversion tracking and reporting dashboards – so you can get a full understanding of key metrics like cost-per-purchase and ROAS in a single glance. Lastly, while my skills encompass design and development, my value lies in my ability to truly understand business requirements first and foremost. By combining this core belief with my technical expertise, I promise to deliver efficient solutions để tasks at hand - turning traffic into revenue for your store!
£40 GBP in 7 days
7.2
7.2

Dear Anita, I am confident in my ability to optimize your Meta Ads and Pixel setup to significantly increase your store’s sales conversions. With extensive experience in WordPress, digital marketing, and advanced Meta Pixel implementation, I will begin by auditing your current pixel configuration to correct and realign all event tracking precisely with your funnel stages—view content, add-to-cart, initiate checkout, and purchase. Next, I will restructure your campaigns to target high-value segments by leveraging your detailed historical sales data for building effective lookalike audiences and retargeting pools. I will also implement server-side tracking (CAPI) on your WordPress site to enhance data reliability and reduce signal loss. Furthermore, I will develop clear, actionable reporting dashboards for cost-per-purchase and ROAS, enabling you to monitor impact at a glance. My deliverables will ensure pixel accuracy on all key events, campaign optimizations fully live with a complete buying cycle of test data, and a concise performance report comparing uplift in purchase conversions against your baseline. Best regards, Firoz
£150 GBP in 30 days
6.9
6.9

Hi, I can audit and optimize your Meta Ads + WordPress tracking specifically around purchase conversions. I’ll handle: Meta Pixel event audit/fixes across the full funnel CAPI/server-side tracking setup Sales-data-based retargeting & lookalike audiences Campaign/ad-set restructuring around high-intent users Accurate Cost per Purchase & ROAS reporting Before/after conversion performance report Budget: £50 Available to start immediately once access and historical sales data are provided. --Ravi B.
£50 GBP in 1 day
6.7
6.7

Hi, I'm interested in your project "Meta Ads & Pixel Optimisation". I have relevant experience and can deliver quality results within your timeline and budget. I'd love to discuss the details. Please feel free to reach out.
£250 GBP in 7 days
6.4
6.4

Hi, Your Meta campaigns drive traffic, but conversions are low. Likely, the pixel isn’t firing key events or sending incorrect signals, preventing the algorithm from optimizing for purchases. Server-side tracking improves signal loss, but the real fix is structuring campaigns around high-intent behaviors and using sales data to build smarter audiences. I’ve resolved similar issues where the pixel fired inconsistently or campaigns optimized for clicks instead of sales. The process starts with a full audit of current events, cleaning mismatches, and mapping events to match your funnel precisely. Then, restructuring campaigns to focus on lookalikes and retargeting based on purchase behavior drives better results. For the technical side, implementing CAPI on WordPress involves setting up server-side events and ensuring client-side and server-side data align. Edge cases like out-of-order events or lost data are handled with a retry mechanism and validation script. Unknowns include hidden mismatches in event naming or firing logic, and whether historical sales data aligns with pixel data. Minor discrepancies can be fixed quickly, but deeper issues may require rebuilding tracking paths. I can start immediately. Let’s connect to discuss details. Thanks, Denis
£150 GBP in 3 days
6.2
6.2

Hi, I understand you want to optimize your Meta campaigns for one goal: more purchases, with accurate tracking and clear ROAS visibility. I’ll audit and fix your Meta Pixel events, implement CAPI on WordPress, restructure campaigns using your historical sales data, and build high-intent audiences, lookalikes, and retargeting. I’ll also set up conversion reporting to track purchases, CPA, and ROAS accurately. With 14+ years of experience in WordPress, PHP, APIs, Meta integrations, analytics, and conversion tracking, I can handle both the technical and optimization side. Let’s review your current setup and sales data. Rahul Kaushik
£50 GBP in 7 days
6.8
6.8

Hi, I’m a Full Stack Web Developer with 10+ years of experience in WordPress, WooCommerce, Meta Pixel, conversion tracking, and API integrations. I can audit and fix your existing Meta Pixel events, implement accurate funnel tracking, and set up Conversions API (CAPI) on WordPress to improve tracking reliability. I’ll also analyze your historical sales data to refine audiences, retargeting, lookalikes, campaigns, and ad sets with a strong focus on purchases, CPA, and ROAS. I’ll provide clear reporting so you can easily compare results against the previous period and identify what is driving additional sales. I’m ready to start immediately and can work directly with your existing Business Manager and WordPress setup. Best regards, Irfan Khokhar
£30 GBP in 4 days
6.4
6.4

hello, The technical foundation of this whole job is the tracking, because everything else depends on it, since Meta can only optimise toward conversions it can actually see, and if the pixel is firing mismatched or missing events, the algorithm is being fed bad signal and every campaign decision on top is compromised. So the first real move is auditing and fixing the pixel so view content, add-to-cart, initiate checkout, and purchase all fire cleanly and accurately, because that signal quality is what genuinely drives cost-per-purchase down, more than any creative or audience tweak. The piece that matters most on WordPress specifically is the server-side tracking you named, since browser pixels increasingly get blocked by ad blockers and iOS privacy, so implementing CAPI is what recovers the conversions the browser pixel now misses, which directly improves the data Meta optimises on. That is often where the real uplift hides, not in the campaign structure but in Meta finally seeing the full picture again. Once the signal is clean and reliable, the campaign restructuring toward high-intent segments, lookalikes from your sales data, and retargeting has accurate conversions to optimise against, and the reporting dashboard shows your ROAS and cost-per-purchase clearly, which is the only metric you care about. Is the pixel currently set up through a plugin, or hardcoded into the theme, since that shapes how I fix the events and add CAPI cleanly? And do you have a Facebook Conversions API setup in mind, direct or through a connector, or should I recommend the most reliable route for your WordPress store? have a nice day.
£70 GBP in 3 days
6.0
6.0

Hi I can audit and fix your Meta Pixel setup, map the key funnel events and implement CAPI on WordPress for more reliable conversion data. I’ll also use your historical sales data to improve audience targeting, retargeting and campaign structure with the focus firmly on purchases and ROAS. I’ll set up clear tracking and reporting so you can easily monitor cost per purchase and performance, then test the full funnel to make sure events are firing correctly and the campaigns are ready to scale. Best regards Fizza
£30 GBP in 2 days
6.2
6.2

Hi, I’d be happy to manage your Meta (Facebook & Instagram) advertising campaigns and help you generate qualified leads, sales, and brand awareness. With 12+ years of experience in digital marketing, I specialize in creating ROI-focused ad strategies tailored to your business goals. ✅ What I Will Handle: 1. Audience Research & Targeting Strategy 2. Campaign Setup (Leads, Sales, Traffic, Awareness) 3. Creative Ad Copy & A/B Testing 4. Pixel & Conversion Tracking Setup 5. Budget Optimization & Scaling 6. Daily Monitoring & Performance Optimization 7. Detailed Reporting & Insights I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My approach is data-driven, transparent, and performance-focused, ensuring your ad spend is used efficiently. Let’s discuss your goals and create a winning Meta Ads strategy for your business. Best regards, Rajkumar V.
£50 GBP in 30 days
6.3
6.3

Hello There! I’m Md Toriqul Islam, an experienced WordPress and Meta Ads specialist focused on conversion tracking, campaign optimization, and performance-driven eCommerce growth. I’m ready to analyze your existing setup and improve the entire purchase funnel. I have rich experience in Meta Pixel, Conversions API, WordPress, WooCommerce, GTM, GA4, custom events, audience building, retargeting, lookalikes, and ROAS reporting. I am skilled in Meta Pixel, CAPI, GTM, GA4, WooCommerce, event tracking, campaign optimization, audience segmentation, and conversion analytics. I understand you need accurate funnel tracking, CAPI implementation, data-driven campaign restructuring, high-intent audiences, retargeting, and clear purchase/ROAS reporting using your historical sales data. I’m ready to start immediately and will provide a clear audit, implementation, testing, and performance report with actionable recommendations. Looking forward to hearing from you. Best regards, Md Toriqul Islam
£30 GBP in 1 day
6.0
6.0

With my combined skills in AI, web development, and WordPress, I can offer you comprehensive solutions that can help take your Meta Ads and Pixel Optimization game to the next level. As an AI Engineer, I have extensive experience working with massive datasets like the ones you're offering, allowing me to identify crucial patterns that translate into more sales. I can use this valuable historical data to map custom events aligned with your funnel stages, such as viewing content and adding to cart to initiate checkout. This ensures we focus on high-intent segments through lookalikes and retargeting techniques. Additionally, I specialise in implementing server-side tracking (CAPI) on WordPress sites - just like yours. This will improve the overall reliability of your signal while providing precise conversion tracking and reporting dashboards so you can monitor cost per purchase and ROAS at a glance. Considering how vital conversions are for you, these precise dashboards are bound to be of immense value. My commitment to providing creative, business-focused solutions combined with my fast turnarounds and professional communication make me a strong candidate for this project. With my orientation towards high-quality deliverables and long-term support, our partnership won't simply be one-off but will foster steady growth over time. Let's collaborate and turn this influx of traffic into an unprecedented elevation in your revenue!
£50 GBP in 2 days
6.1
6.1

Hi, I can help you with this project. I have relevant experience with PHP, WordPress, HTML and can handle the work from development to testing and delivery. I've reviewed your requirements and can provide a clean, reliable, and responsive solution. Let's discuss the details and get started. Best, Arslan Shahid
£30 GBP in 7 days
5.7
5.7

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