Fermé

Social Media Concept Creator – (Copywriters, art directors, generally creative people with marketing understanding encouraged to apply)

Job/Assignment:

Deliver 2 creative concepts for posts that will appear on a popular CPG brand’s Instagram and Facebook accounts. Include corresponding copy for posts. Concepts must remain faithful to brand universe and tone of voice, but prioritize making the content interesting to the target audience.

Skills/Desired Attributes

• Think creatively to earn attention in social media feeds for our ads/content.

• Practical understanding of production costs and scale of ideas – i.e. it’s cost feasible to bring your idea to life.

• Bring unique and remarkable content ideas – not simply a copycat of social media trends.

• Has a strong pulse on culturally relevant trends and news.

• Not merely a copycat thinker – “let’s see what other brands are doing and do that!”- but instead utilizes key understanding of human behavior to create memorable experiences on Instagram & Facebook.

• Create consumer-facing copy to accompany posts.

• Can take key essential product and brand communication points and seamlessly integrate them into ads – without compromising emotional benefits of content.

• A great sense of humor is a plus!

***********************************************************************

Applicant MUST complete BOTH of the exercises below to be considered. If we are delighted by your work there is a very real possibility this can turn into more frequent and consistent assignments. (PLEASE NOTE: I am not affiliated or working on behalf of the companies below- both directly or via the agency side).

Exercise 1.

Prompt: Create a Valentine’s Day post for KFC’s Instagram account. Must remain faithful to brand tone of voice and humor.

Marketing Goal: Brand Awareness.

Mandatories: Include brand character (The Colonel) and include some product tie in within content.

Deliverable:

1. Describe Post Concept in a few sentences: goal of post, what it is, and why you think it works. Mention format of post: still image, video, multiple Instagram carousel images, Instagram story etc.

2. Include simple Sketch of what post would look like (can be super rough- even sketched on a napkin).

3. Include copy to be included with Instagram post.

URLS: [login to view URL], [login to view URL]

Exercise 2.

Prompt: Create a Facebook post for Goldfish crackers that integrates the product character(fish cracker) and uses some aspect of the “back to school” timeframe as a theme. Think of the brand’s target audience when considering back to school.

Marketing Goal: Brand Awareness.

Mandatories: Include brand character and include some product tie-in within content.

Deliverable:

1. Describe Post Concept in a few sentences: goal of post, what it is, and why you think it works. Mention format of post: still image, video, multiple Facebook carousel images, Facebook 360 photo etc.

2. Include simple Sketch of what post would look like (can be super rough- even sketched on a napkin).

3. Include copy to be included with Facebook post.

URLS: [login to view URL], [login to view URL]

Compétences : Design publicitaire, Publicité, Rédaction de contenu, Rédaction, Marketing sur les médias sociaux

Concernant l'employeur :
( 0 commentaires ) Chicago, United States

Nº du projet : #17749670

20 freelance font une offre moyenne de $418 pour ce travail

gregorybair

Thank you for the opportunity to work on this project. I have extensive marketing expertise, and I have written and managed more than 400 business marketing plans. I’m well-versed in current SEO/SEM/SMM protocols, Tw Plus

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writingspirit

I have a lot of experience regarding content and article writing, whilst having a thorough understanding of SEO, which exponentially increased the reader base. I have tons of experience in rewriting, proofreading resea Plus

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revival786

Hi there, I am a professional in providing high quality copywriting service. I am highly interested and I will love to assist you in this project. Regards, Revival Article Sample Work: [login to view URL] Plus

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ExpertWriter24

Hello. I just finished scanning your online post and am confident that I have the skill and experience needed to provide your social media content. For the past ten years I have been organizing the social media accou Plus

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Dorthy24

"Hello, The priority of content created for the purposes of online marketing should be to completely encapsulate the reader's attention. The experience which I have accrued through many years of Internet Marketing has Plus

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StevenHobson

Hi, My name is Steven and I am an avid content writer from Australia. I would love to help you out by writing your SEO tailored blogs and social media contents for you. Reasons to choose me as your writer include:  Plus

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ferozstk

Hello, After reading your project details I believe I'm suitable for this project. As I'm expert on with more than 5 years experience. Please feel free to contact me. I am looking forward to hear from you. Plus

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kaithjames1219

Hi there I Iqra A. a dedicated freelancer from UK serving the freelance community for best quality with dedication. If you're looking for a blog or article feature on your website I can help you with that! I can help y Plus

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jkcproject

Hi, I can offer you what you're looking for: • Killer Sales copy. • Persuasive promotional material. • 100% original work aimed at your target audience. • Results that exceed expectations. That's what you'll Plus

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MarionHalligan

Hello! I am a professional writer with extensive experience in creating online marketing content and publications. I have reviewed your project details, and am excited to offer a bid. This project fits my skills per Plus

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Anonymousgeek

Hello sir, I got the idea about the type of person you are willing to hire but how much time do we got to complete this tasks? Let me know the time frame and I can get started accordingly because I am pretty sure t Plus

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VirtualBrainInc

Hello, I have briefly read the description on Social Media Concept Creator development, and I can deliver as per the requirements, however, I need us to discuss for more clarity on the details, deadline and budget a Plus

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moizdzo3l

Hi, My proposal is related to writing social media post on products that appear on a popular CPG brand ’s accounts. I am clear about the requirements you mentioned and confident to present you the exceptional write Plus

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MLCasabianca

Hi there, I see that you’re looking for a writer for Social Media content; I would love to help you out! I have run several campaigns for clients who’ve been very happy with the results. Social media marketing re Plus

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JavierSMoreno

Hi, just some sript from top of mind. 1. Describe Post Concept in a few sentences: -Targeted to teenagers with low dinning out budget. It works by creating KFC is a romantic proposal as associated emotion. Plus

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olid2000

Looks Like I’m The Guy For You…! Hello, I’m Ollie I am very familiar with social media marketing and Management. I have run many company’s social media pages very similar to what you want to do. I run on social Plus

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ajaybidhauliya

Hello, I am RKSOFTTECHS from India. We have SEO expert team for Freelancer desk. RKSOFTTECHS here with you complete solution with on-page, Web optimization according to search engine and related to all task. Please s Plus

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IJay21

Hello, I'm Chinenye, I've read your brief and believe that I'm the perfect person for the job. I'm fluent in English and a professional freelance graphic designer with years of experience and I've taken a look at your Plus

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