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Write a Business Plan

You will be developing a written marketing strategy designed to facilitate your reflective thinking, professional development and career strategy. Worksheets from your professor support this assignment. This project focuses on your professional goals, by developing your own marketing strategy for securing a new position or advancing your career.

All assignments and the marketing plan must be computer generated (double-spaced, 12 pt. font, with one-inch margin on all sides). Correct grammar, spelling, sentence structure, and word selection are required. If you need any assistance, please contact the Writing Center at the Social Sciences Institute. The center offers a developmental and word processing experts.

DEVELOPING YOUR MARKETING STRATEGY

I. Introduction (how paper is organized, why assignment is important to you)

II. Situation Analysis (significant life events, accomplishments, SWOT of self)

III. Objectives (“To have a job in six months” “To make $65,000 a year” “To work in Atlanta, GA” “To enjoy my co-workers”)

IV. Target Market (What position and new experiences am I seeking? Where do I fit?)

Profession type

Skills and interests required by position

Industry and organization type

Corporate culture and people factor (independence, structure)

V. Positioning and Core Strategy description (unique characteristics that differentiate you from competitors; your brand statement)

VI. Marketing Mix chart (improvements on product to reach target market, then place, price, promotion tactics)

A. Product (Who am I? What makes me different?)

Likes and dislikes

Strengths and weaknesses

Features and benefits

Product positioning (relative to colleagues and competition)

Expertise, credibility, trustworthiness

Degrees, work experience, leadership activities, memberships

B. Price (what is my value to an employing organization? How much can I be compensated? How much do I want or need?)

Salary and total compensation package

Brand value and equity

Negotiations with the prospective employer

Relative product quality and relationship to compensation package

Psychological and social rewards

C. Promotion (How do I enhance my visibility? How will I communicate with potential employers?)

Persistence and motivation

Resume

Networking

New projects and connections

D. Distribution/Place (Where can I find this position? Where do I want to be? Where will I be happiest?)

Geographical location

City or Suburb

Type of place – large corporation, own business, etc…

VII. Action plan (timeline) and any Appendices (resume, cover letter, portfolio)

These are basic guidelines for your marketing strategy. I encourage you to be creative and use this process to develop your unique plan for reaching career goals.

Compétences : Plans d'affaires

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Concernant l'employeur :
( 1 commentaire ) Karachi, Turkey

Nº du projet : #12566561

23 freelance font une offre moyenne de $292 pour ce travail

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