The project is to complete a feasibility study and business plan where the prime focus is to sell property in Apulia to north Europeans. While the client-facing system is probably going to be Internet, the main challenge lies in the supply chain. In principle, the supply chain models could be, e.g.:
• The company buys, renovates and advertises the properties.
• The company enters into a joint venture with a large Apulia real estate agent
• The company manipulates a network of smaller real estate agents
As part of the “package”, essential services (plumber, electrician etc) should be included, so new immigrants – probably not speaking much Italian – are not left stranded. So the project may not be just to sell houses, but rather lifestyle. In stages this could include keeping the new buyers in touch with each other (history club, cooking club?). Later it could include contact with the local Chambers of Commerce (remember the new inhabitants are also rich sources of knowledge and skills) and thus the challenge also includes “bundling” the product - usefully integrating the new inhabitants into the local culture: This should be the USP of the project.
Note: For this project you should concentrate on existing real estate; business plans from undergraduates trying to be major property developers fail to be believable