
Closed
Posted
I’m based in Indonesia and need targeted support refining the product positioning for one of our key offerings. My primary objective is to increase market share, so I’m looking for a strategist who can translate market insights into a compelling, differentiated position that resonates with our ideal customers. Scope of work • Audit our existing positioning, messaging, and competitive landscape. • Craft a clear positioning statement and value proposition that highlights our unique strengths. • Map out key buyer personas and the core benefits that matter most to each. • Recommend messaging themes and proof points we can use across marketing channels. Deliverables 1. Concise positioning framework (statement, value proposition, competitive angle). 2. Slide deck or brief report summarizing research findings, insights, and recommended actions. 3. Practical next-step roadmap outlining how to activate the new positioning in sales collateral, website copy, and campaigns. I will supply current brand assets, performance data, and any customer feedback we’ve gathered. I’m happy to collaborate through virtual meetings, but I need someone who can work independently and deliver actionable recommendations on a tight timeline. If you have a proven track record in product strategy—especially helping businesses grow market share—let’s discuss how we can move this project forward.
Project ID: 40404638
8 proposals
Remote project
Active 13 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
8 freelancers are bidding on average $22 USD/hour for this job

Having worked with numerous clients in devising market strategies and refining product positioning, I believe I have the perfect combination of skills and expertise for your project. My extensive writing experience, including crafting business plans and conducting market research, provides a solid foundation to deliver for your specific needs. I'm passionate about conducting thorough research to ensure all content and recommendations are not only unique but effective. My first step will be conducting a comprehensive audit of your existing positioning, messaging, and competitive landscape to lay the groundwork for a winning strategy. From there, I'll translate market insights into a concise positioning framework that highlights your unique strengths and resonates with your target buyers. Additionally, I'll map out key buyer personas and relevant key benefit areas for increased conversion rates. Lastly, I understand the need to act swiftly and independently on tight timelines. Rest assured, my timely research skills combined with the ability to produce top-notch content will enable me to deliver actionable recommendations promptly. Moving forward together means we're one step closer to achieving incredible things for your business. So why wait? Let's get started!
$20 USD in 40 days
5.6
5.6

Hi, Strong product positioning isn’t just about messaging—it’s about defining a clear market advantage that drives growth and differentiates you from competitors. With over 20 years of experience in business development, procurement, and execution of complex projects including EPCC, I’ve consistently translated market insights into strategic positioning that wins projects, secures clients, and increases market share. My background combines commercial strategy with real execution—ensuring recommendations are practical, not just theoretical. For your project, I can: • Audit current positioning, messaging, and competitive landscape • Define a sharp positioning statement & value proposition • Develop buyer personas aligned with real decision drivers • Identify messaging themes & proof points for multi-channel use • Deliver a clear, actionable roadmap for implementation Deliverables will include a concise positioning framework, insight-driven report/slide deck, and a practical execution plan tailored to your business context. To ensure alignment, could you share: • Target market segment and key competitors • Current challenges in winning customers or market share • Any existing positioning or feedback that hasn’t worked I work independently, structured, and outcome-focused—ensuring you receive insights that can be directly applied to drive results. Looking forward to helping you sharpen your positioning and accelerate growth. Best Regards,
$25 USD in 40 days
3.4
3.4

Product positioning is where I spend a significant part of my work — and I have the structured methodology to back it. I've worked with Dubai Chamber Digital as part of their Create Apps in Dubai initiative, helping early-stage startups define their market position using a structured App Business Canvas — auditing problem-solution fit, mapping ideal customer personas, identifying key differentiators, and building go-to-market plans. That same rigour is what I'd bring to your project. Beyond that, as founder of Moaly Tech, I've positioned digital products for clients across the UK, US, and MENA — and the work always starts before design or development: who is this for, why should they choose it, and how do we say that clearly. How I'd approach your project: — Audit your current positioning, messaging, and competitive landscape — Build a tight positioning statement, value proposition, and competitive angle — Map buyer personas with the specific proof points that move each segment — Deliver a practical activation roadmap across website, sales, and campaigns Deliverables: positioning framework, research findings deck, and a ready-to-execute next-step roadmap. I work independently, communicate clearly across time zones, and deliver on tight timelines. Share your assets and I'll hit the ground running.
$23 USD in 40 days
0.0
0.0

I have deep expertise in product strategy of 5+ years. In this I have conceptualized and successfully launched the products successfully.
$20 USD in 20 days
0.0
0.0

I bring a design, financial and valuation-driven lens to product positioning, ensuring your messaging not only resonates but also drives measurable market share growth. I’ll start by auditing your current positioning, competitive landscape, and performance data to uncover gaps and opportunities. Using a CVA (Certified Business Valuation Professional) approach, I translate your product’s features into clear economic value—quantifying ROI, cost savings, and revenue impact. I also identify and prioritize the most profitable customer segments so your positioning targets where growth truly lies. Furthermore design positioning frameworks. I know I’ve just joined, but I’ve seen many strong products fail—not because they lacked quality, but because they didn’t create the right market for themselves. It’s often not the product’s fault; it’s about how the audience perceives it. People rarely buy what they don’t recognize or trust. If something feels unfamiliar or unused, it remains “just a product” to them. This is where I can help—by analyzing the market, competition, and customer psychology to shape positioning that builds familiarity, trust, and demand. You’ll receive a clear positioning framework, a concise insights report, and a practical roadmap to activate this across your website, sales materials, and campaigns. My goal is simple: position your product as the most valuable and obvious choice.
$20 USD in 40 days
0.0
0.0

Proposal: Product Positioning Strategist I am a Business Consultant and Finance Expert with a track record of driving growth through analytical positioning. I specialize in translating complex market data into clear, high-conversion strategies. Why I am the right fit: Strategic Audit: I conduct deep-dive competitive landscape analyses to find the "blue ocean" for your product. Data-Driven Personas: I map buyer personas based on rational financial benefits and core emotional drivers. Finance & Risk Perspective: My background in Corporate Finance and Risk ensures your positioning is commercially viable and sustainable. Tech-Forward Edge: I utilize AI and LLMs to accelerate market research and sentiment analysis on a tight timeline. Actionable Roadmaps: I don't just deliver theory; I provide a mechanical, step-by-step activation plan for your sales and web teams. Global Insight: Experience across diverse markets (Middle East, India, and North America) to give your Indonesian offering a competitive edge. Efficiency: I work independently and deliver institutional-grade slide decks and frameworks ready for immediate execution. I am ready to review your brand assets and begin the audit. Do let me know, when is the best time for a virtual meeting? Mohammed A
$35 USD in 40 days
0.0
0.0

If your product deserves a bigger share, it needs a sharper story—one that makes buyers instantly say: “this is for me, and it’s different.” I’ll help you turn market signals into a clear, defensible positioning that sells. I’m Taher Taheri, an International Trade & Market Development specialist (7+ years) with deep experience in trade intelligence, competitive analysis, and B2B negotiation across the Middle East, Europe and Latin America—plus strong messaging skills from 10+ years in journalism/editing (Persian–Spanish–English). How I’ll deliver fast: 1) Positioning audit: current messaging + customer feedback + competitor mapping. 2) Positioning statement + value proposition + differentiated angle (why you, why now). 3) Buyer personas and benefit ladder (jobs-to-be-done, pain points, decision criteria). 4) Messaging themes + proof points for web, decks, campaigns, and sales scripts. Deliverables: concise positioning framework, slide deck/report with insights & recommendations, and a practical activation roadmap. Bonus: if relevant, I can add an export-growth lens—Indonesia is increasingly visible in South America/Mercosur (incl. Uruguay), and positioning can be tuned for those buyers too. Quick questions: What product/category is this? Who is the #1 competitor you lose to most? What’s your ideal customer + top use case? Current conversion/market-share goal and deadline? Regards, Taher
$20 USD in 40 days
0.0
0.0

Jawa Tengah, Indonesia
Member since Mar 5, 2025
₹400-750 INR / hour
$10-30 USD
£250-750 GBP
₹15000-30000 INR
€2-6 EUR / hour
₹1500-12500 INR
$15-25 USD / hour
$10-30 USD
$10-30 USD
$15-20 USD
₹12500-37500 INR
$25-50 USD / hour
$10-30 USD
$80-150 CAD
€6-12 EUR / hour
£750-1500 GBP
$10-15 USD
₹600-1500 INR
$250-750 USD
£250-750 GBP