(You can find the business plan template and the marking scheme attached)
Business Plan Assessment Scenario:
The business plan should include a request for a justified amount of finance and must review
and evaluate the possible sources of finance for the venture. You are to reveal the source of
finance, clearly and why you chose your venture. Issues such as IP and premises should be
dealt with under operations. Each business plan will require a considerable amount of time
to be spent in market research, a search for suitable premises etc. outside of the normal
lecture and seminar times.
Business plans will be marked as much for the quality of research that has gone into them
as for their likely business viability.
The cover page of the business plan must show the name of the business, the name,
student number and international email address of the author.
Business Plan Requirement:
Write a business plan for a new business that incorporates and applies aspects of
engineering or technology.
It should be written in a conventional format, that is; with an executive summary, introduction
and background stating the aims, objectives and opportunities of the proposed business.
Clearly demonstrate the justification for the demand for the product or service, describe how
you intend to advertise and promote the product or service, define your organisation
structure and business strategy, describe how you will operationalise the business, and
provide forecasts of likely sales, profits, cashflows and accounts. You MUST provide details of the required finance, what type of finance will be selected and, if provided, what it will be
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