Global Strategy - repost 3

Assessment Final year GLOBAL STRATEGY 3000 words+/- 10% IKEA “You are required to conduct a strategic analysis of an international company of your choice. You should choose a company in which you have worked, have some knowledge, or one that has a high media profile”. I HAVE CHOSEN IKEA Be analytical and critical throughout. It is important that you relate relevant theoretical frameworks to the empirical information (data) you have gathered in order to analyse, and not merely describe the organisation’s strategy. You should aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes to the strategy that you consider appropriate. You should also consider any ethical and sustainability issues the company may face. This analytical report should be no more than 3,000 words in length excludes references, should demonstrate your ability to identify and employ relevant academic concepts, theories and models, and should be fully referenced using the Harvard referencing system. Use Journals, Harvard business review, academy of management journals, other academic sources, and Core book for the unit is Strategy (process content, context) 4th edition (Bob de Wit and Ron Meyer. STRUCTURE OF ASSIGNMENT (You must follow layout and models said to be used) [login to view URL] Summary [login to view URL] Page [login to view URL] (300 words) [login to view URL] Strategy (300 words) Key financial indicators in the last 7 years. ROI, profit, losing or making money etc. Discussion of Strategy Formation, vision, medium to long term orientation (typically available in the company’s website). [login to view URL] Strategy -Internal Analysis (800 words) Porter’s Value Chain vs positioning method (Porters generic strategy) as they both have a link, also compare to competitor. -External Analysis (800 words) Porters 5 Forces in detail also PESTEL but not in too much detail only factors that are important. [login to view URL] of Strategy (500 words) Is the strategy of the organisation giving it Competitive or Sustained Competitive Advantage? Rumelt 1980 and swot [login to view URL] (300 words) I HAVE A LONG BRIEF WHICH IS IN DETAIL ABOUT WHAT GOES IN WHICH SECTION AND WHICH MODELS ARE TO BE USED SO IT CAN AID YOU WHICH HAS BEEN ADDED ADD A FILE. Thank you