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MAE THE LABEL - Logo Design Brief Brand Name MAE THE LABEL Tagline Made for Her Brand Story MAE THE LABEL was inspired by my daughter, Ada-Mae, but created for many girls like her. The brand was born from a frustration that many girls’ activewear products are designed around a very narrow idea of what an athletic girl looks like. I want to create clothing that is comfortable, confidence-building, practical and thoughtfully designed for real girls. The brand is not focused on elite performance, perfection or appearance. It is about movement, belonging, confidence and comfort. MAE THE LABEL should feel inclusive, premium and timeless. Target Audience to begin with Primary: * Girls aged 4–14 * Dance * Cheerleading * Gymnastics * Acro * Active children Secondary: * Parents seeking quality, thoughtfully designed activewear * Girls who may not fit the traditional athletic mould * Neurodivergent children and families who value comfort and function * Would like brand to have potential for women's items in the future so I am not looking for anything that pigeonholes me Brand Values * Confidence * Belonging * Comfort * Movement * Inclusivity * Quality * Thoughtful design The brand should feel quietly strong rather than loud or aggressive. Desired Brand Personality * Premium * Modern * Feminine * Clean * Sophisticated * Warm * Authentic * Timeless Avoid anything that feels: * childish * cartoon-like * overly sporty * overly trendy * glittery * cheer-specific Design Direction The logo should primarily be typography based. I would like MAE to be the hero element. Example: MAE THE LABEL I am open to creative exploration, however I do not want obvious sports imagery. Typography Preference for: * Elegant serif fonts * Refined modern typography * Luxury fashion-inspired branding * Strong readability Inspiration: * Assembly Label * The Bare Road * Country Road * Seed Heritage * The Lullaby Club Icons / Symbols - None The logo must work beautifully without an icon. Colour Direction Primary: * Black * White Secondary: * Soft lavender * Dusty lilac * Muted purple accents The logo should remain strong in a single-colour format. Usage Requirements The logo must work for: * Clothing labels * Woven labels * Swing tags * Embroidery * Heat transfers * Packaging * Website * Social media Please provide: * Primary logo * Secondary logo * Black version * White version * One-colour version * Vector files (AI, EPS, SVG) * Embroidery-friendly version Overall Goal Create a logo that feels like a premium Australian apparel brand first and an activewear brand second. When someone sees MAE THE LABEL, I want them to feel: “Thoughtfully designed for girls like her.”
Project ID: 40611628
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185 freelancers are bidding on average $306 AUD for this job

Good Evening i read your project and I will do this in less than 24 hours I would like to offer you my services for your project I am very experienced in making graphic design works i completed more than 7000 projects here I understand this completly and i want to do this project please message me i will not disappoint you with my work and will give u a high quality work for sure
$250 AUD in 1 day
9.5
9.5

Hi, I really like how clearly you’ve described MAE THE LABEL and the feeling you want the brand to carry. The direction feels premium, feminine, timeless, and I understand that it needs to speak to girls’ activewear without becoming sporty, childish, or trend-driven. I can create a typography-focused logo system with strong readability, luxury-inspired styling, mono versions, and files prepared for both digital and garment use. I’d be happy to help shape this into a brand mark that feels thoughtful and quietly strong.
$345 AUD in 6 days
9.3
9.3

Could you please share whether MAE has a specific meaning or story that should influence the branding, and who your primary target audience is (age range and whether it's focused on competitive cheer, training, or lifestyle apparel)? Do you have any preferred serif fonts or reference logos beyond the brands mentioned, and are there any typography styles you specifically want to avoid? Finally, will the logo include the full text "MAE THE LABEL" in every version, or would you also like a standalone "MAE" monogram for labels, embroidery, and social media?
$250 AUD in 1 day
9.2
9.2

Hi, Sir, I hope you're having a great day. I have completed more than 3000 projects with 5 star rating. I will create a professional modern logo for your luxury children's activewear label, and I am highly interested in delivering you a quality service. You can view examples of our previous work in our Portfolio: For Logo Design & Branding https://www.freelancer.in/u/FUTUREDESIGNS/LOGO-11959 For Illustration & Caricature https://www.freelancer.in/u/FUTUREDESIGNS/Illustration-Caricature For Marketing Materials & Stationary https://www.freelancer.in/u/FUTUREDESIGNS/Brochure-Flyer-Banner-11960-1 For Graphic Materials https://www.freelancer.in/u/FUTUREDESIGNS/Graphics-Photoshop With over a decade of experience in the field of graphic design, I am proud to be a part of a dynamic and proficient team dedicated to delivering high-quality design solutions. Here are some key benefits you can expect when working with us: * 100% original and unique work guaranteed. * 4 Initial concepts from 4 different designers within the agreed timeframe * Unlimited revisions on the selected design until it meets your requirements. * Commitment to delivering top-notch quality and ensuring your satisfaction. * Full copyright ownership of the final design. * Provision of all source and raw files in various formats (Adobe Illustrator, EPS, JPG, PNG, PDF, SVG, etc.) * Extraordinary aftercare services. Best regards, Anie C
$250 AUD in 1 day
8.4
8.4

With GraphicHands on your side, you'll not only receive an exceptional logo design, but a strategic partner who truly understands your brand's unique values. For your project, we've gathered an exceptional team of highly creative designers and developers who are leaders in technology, design, and development. We have extensive experience in providing premium digital services and have a solid track record of creating successful brand identities for various industries. Utilizing our skills in graphic design, Illustrator, Logo Design, and Photoshop, we can bring your vision for MAE THE LABEL to life. We realize the importance of typography in establishing brand identity, and we will work diligently to find that perfect elegant serif font or refined modern typology that embodies the subtlety and premium quality you desire. Our commitment to not just meeting but exceeding client expectations has earned us long-term relationships with our clients, so you can rest assured that we prioritize client satisfaction above all else. With us on your team, you will not only get a logo that is beautiful on its own 謝it adaptively reflects on packaging or website or social media. By choosing us you're selecting a partner who respects deadlines but doesn't compromise on quality. Let's build a timeless image for MAE THE LABEL together!
$250 AUD in 2 days
8.3
8.3

I am dedicated to creating a logo that reflects MAE THE LABEL's values of confidence, belonging, and inclusivity for girls aged 4-14, evoking a sense of premium and modern design. By incorporating elegant serif fonts and refined typography, we aim to establish brand recall and customer engagement across various touchpoints and prepare for future expansion into women's items. I will ensure the logo's adaptability for different mediums, from clothing labels to digital platforms, to enhance brand consistency and enable seamless marketing activities. Together, we will shape a distinct visual identity that resonates with your audience, solidifying MAE THE LABEL's presence in the market.
$675 AUD in 5 days
8.4
8.4

Hi There, I understand you’re looking for professional support on “Logo design for luxury children's activewear label ”. I’m Sabina, an experienced artist/designer specializing in Branding, Graphic Design, Typography, Adobe Photoshop, Photoshop, Illustrator, Adobe Illustrator and Logo Design. Portfolio link: https://www.freelancer.com/u/ArtisticQueens Ready to start immediately.
$250 AUD in 1 day
8.0
8.0

Good day, Your vision for **MAE THE LABEL** is inspiring, and I'd love to create a refined, typography-focused logo that reflects the premium, timeless, and inclusive identity you're building. * Custom logo concepts tailored to your brand vision * Typography-first design with strong single-color usability * Primary, secondary, black, white, and embroidery-friendly versions * AI, EPS, SVG, PDF, PNG, and all required source files * Revisions until you're completely satisfied Portfolio: https://www.freelancer.com/u/graphicexpert9 I'm excited to help bring **MAE THE LABEL** to life with a logo that feels elegant, memorable, and made to grow with your brand. Best regards, Jyoti
$250 AUD in 1 day
7.8
7.8

Hello! I am ready to help you with Logo design for luxury children's activewear label , Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Photoshop, Illustrator, Adobe Photoshop, Branding, Typography. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.
$250 AUD in 5 days
7.8
7.8

Hi, I have read your project details **"MAE THE LABEL – Premium Apparel Logo Design"**. I am very interested in your project and can start immediately. With **8+ years of experience**, I will create a refined, typography-led logo that captures the premium, timeless, and inclusive essence of **MAE THE LABEL**. The design will be elegant, versatile, and perfectly suited for clothing labels, embroidery, packaging, social media, and future brand expansion while maintaining a strong single-color presence. **Deliverable Format:** Primary & Secondary Logo, Black/White & One-Color Versions, AI, EPS, SVG, PDF, High-Resolution PNG, Embroidery-Friendly Version. Portfolio: **https://www.freelancer.com/u/eyenetindia** Best regards, **Janki Devi**
$250 AUD in 1 day
8.0
8.0

Hello, Your MAE THE LABEL brief is beautifully clear, and I’d love to craft a typography-led logo that feels premium, inclusive, and timeless. I’ll focus on making “MAE” the hero, with refined serif and modern type options that translate cleanly across labels, tags, embroidery, packaging, and digital use—while avoiding anything childish, sporty, or trend-led. I’ll present polished logo directions in black, white, and one-colour formats, then refine the strongest concept into primary and secondary lockups that stay elegant and highly legible for production. Vector artwork will be prepared for versatile brand use. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 What style of serif direction do you feel closer to: more fashion-house elegant or more modern and minimal? Best regards Kirandeep K.
$250 AUD in 1 day
7.9
7.9

Hello, I have read your project details carefully and understand that MAE THE LABEL is more than an activewear brand. It is a premium, inclusive fashion label inspired by your daughter, designed to help girls feel confident, comfortable, and like they belong. The logo should be typography led, with MAE as the hero element, delivering a timeless identity that feels equally at home on clothing labels, packaging, and future product lines without relying on sports related imagery. I will create a custom typographic logo in Adobe Illustrator, exploring elegant serif typography and refined layouts inspired by premium Australian fashion brands while ensuring the identity remains clean, versatile, and embroidery friendly. Every concept will be developed as original vector artwork with scalability in mind for apparel, digital platforms, and print applications. ✅ Portfolio: https://www.freelancer.com/u/AneesaIBA?w=f&ngsw-bypass= Could you share whether you prefer an all uppercase or mixed case treatment for MAE? Would you like to see multiple serif directions ranging from classic luxury to contemporary minimalism? I will deliver a complete brand ready logo package, including primary and secondary logos, monochrome versions, embroidery friendly artwork, and all required vector files, ensuring the identity reflects the warmth, sophistication, and inclusivity at the heart of MAE THE LABEL. Best Regards, Rabia Shaikh
$250 AUD in 1 day
8.0
8.0

Greetings, I thoroughly understand the essence of MAE THE LABEL and its mission to redefine activewear for girls aged 4-14. By focusing on confidence, comfort, and inclusivity, the brand aims to provide premium, modern, and timeless pieces that resonate with both children and parents. As a seasoned designer with over 15 years of experience in branding and logo design, I am well-equipped to bring your vision to life. My expertise in elegant typography, refined modern aesthetics, and luxury fashion-inspired branding align perfectly with your requirements. I invite you to review my portfolio for a glimpse of my previous work: https://www.freelancer.com/u/engmoriadham Could you share more insights on your preferred typography style to ensure the logo captures the essence of MAE THE LABEL effectively? Looking forward to the opportunity to collaborate and create a logo that truly embodies the brand's values. Warm regards, Adham
$250 AUD in 3 days
8.0
8.0

Hello, Logo design for luxury children's activewear label I’d be happy to assist you with your project and can get started right away. I can deliver the first draft within a few hours and ensure the design aligns perfectly with your vision. I focus on creating clean, professional, and impactful logo designs. Portfolio: httpshttps://www.freelancer.in/u/InnovativeArt10 2 unique logo concepts High-resolution, print-ready files (AI, EPS, SVG, PDF, PNG, JPG) Revisions to ensure your complete satisfaction Thank you for your time and consideration. Kind regards, Janvi
$250 AUD in 1 day
7.9
7.9

Hi, Your brief is incredibly well considered, and I love that the brand is built around confidence, comfort, and inclusivity rather than traditional athletic stereotypes. I understand you're looking for a typography first identity where MAE is the hero, creating a timeless luxury fashion feel that works beautifully across woven labels, embroidery, packaging, and future product lines. I have experience designing premium fashion identities with refined typography, balanced proportions, and clean layouts that remain elegant in both large and small applications. I'll focus on creating a versatile logo system including primary, secondary, black, white, and one colour versions, all delivered in production ready vector formats. You can view my portfolio here: https://www.freelancer.com/u/Humaumair12 I can share the first concepts within 2 to 3 days and refine the chosen direction until it perfectly reflects your brand. Warm Regards, Huma
$500 AUD in 7 days
7.8
7.8

⭐PREMIUM LOGO CREATION-MAE THE LABEL⭐ Hey, ➤I understand you need a luxury, timeless logo for MAE THE LABEL that feels premium, feminine, and modern while representing confidence, comfort, and inclusivity beyond traditional activewear. ✅What I will create: ✦Develop a refined typography-based logo with a luxury fashion feel ✦Create elegant MAE-focused branding with strong readability ✦Design primary, secondary, black, white & one-colour logo versions ✦Ensure the logo works perfectly for labels, embroidery, packaging & digital platforms ✦Provide clean vector files ready for professional brand use ✅Tools I use: ✔️Adobe Illustrator ✔️Adobe Photoshop ✔️Canva Pro ⚫Quick Questions: ❓Do you have any preferred serif font styles or references beyond the examples shared? ❓Would you like multiple initial logo concepts to compare different luxury directions? ✨I’ll create a sophisticated logo identity that feels premium, warm, and timeless — a brand mark designed to grow with MAE THE LABEL from children's activewear into a wider lifestyle brand. Regards, [ NUPUR ]
$250 AUD in 2 days
8.1
8.1

As a seasoned and versatile logo designer fluent in the Adobe Suite and experienced with branding, graphic design and logo design, I am well-equipped to handle the challenge of creating a premium logo that embodies the spirit of MAE THE LABEL. Blending refined modern typography with elements of elegance, I can deliver a design that is both timeless and feminine, just as you've envisioned. Moreover, I understand how crucial it is for your brand to appeal to young girls aged 4-14 while maintaining an inclusive and sophisticated aesthetic
$250 AUD in 1 day
8.0
8.0

Greetings, I’ve reviewed your project requirements thoroughly and have a clear understanding of what you need for “Logo design for luxury children's activewear label ”. I’m Hamza, a professional artist/designer with 10+ years of experience, passionate about delivering high-quality, detail-focused creative work. I’ve worked on similar projects involving Illustrator, Typography, Adobe Illustrator, Adobe Photoshop, Photoshop, Graphic Design, Logo Design and Branding, following a clear and organized process that ensures creative accuracy and timely delivery. Please feel free to review my portfolio for relevant examples: https://www.freelancer.com/u/LionConcepts My execution plan for this project would involve: • Confirming all requirements and expectations upfront • Creating and submitting an initial concept or draft • Making revisions based on your feedback • Delivering the final files in the formats you require I’m confident I can meet your timeline while providing strong value for the investment. Happy to discuss the details further and start immediately. Best regards, Lion Concepts
$250 AUD in 1 day
7.5
7.5

Hi there, I’m ready to work on your project “Logo design for luxury children's activewear label .” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Adobe Photoshop, Branding, Photoshop Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$250 AUD in 3 days
7.6
7.6

Your brief is thoughtful and very brand-aware, which is exactly what helps create a strong logo. MAE THE LABEL should absolutely feel like a premium apparel brand first, and I’d approach it with elegant typography, careful spacing, and a clean luxury feel that can grow with the business over time. I will make sure it works beautifully in black, white, one-colour, and embroidery-friendly formats as requested. Happy to design this with a polished, modern, quietly strong direction.
$250 AUD in 7 days
7.4
7.4

Perth, Australia
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