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Graphic & UI/UX Designer Wanted — B2B HoReCa Platform I am looking for a creative graphic/UI/UX designer to help build the visual identity of a new B2B technology platform for the gastronomy and hospitality industry. The platform will connect restaurants, hotels and professional buyers with multiple food & beverage suppliers, allowing them to search, compare prices and conditions, order from multiple suppliers and receive smart recommendations to save money and time. We are currently at the beginning of development and want to create a polished interactive demo first, which will then become the visual foundation for the full platform. What I need from you Brand identity Logo + logo variations App/icon version Colour palette Typography Basic brand guidelines Overall visual identity UI/UX design Create a clean, modern and extremely easy-to-use interface for: Landing page Restaurant dashboard Product search Product comparison Product details Shopping cart Smart Order Assistant Checkout Supplier dashboard Incoming supplier orders The most important feature is the Smart Order Assistant, which can show things like: “We found €50.40 potential savings in your basket.” For example: €32 saved by switching products to another supplier €18 delivery fee avoided One delivery eliminated by consolidating products The interface should make these moments feel positive and rewarding, not complicated. Design direction I am looking for something: Clean • Light • Modern • Professional • Friendly • Intelligent The platform should feel like a product that helps the user, rather than another complicated procurement/ERP system. I am open regarding colours, but I imagine a bright/light interface with a trustworthy primary colour and a positive accent colour. I would like the designer to bring their own professional ideas here. Please avoid generic gastronomy visuals such as chef hats, forks, plates, etc. The company should feel like a modern European technology company, not a restaurant brand. Important The designs should be created in Figma, with reusable components/design system so that my developer can implement them directly. I don't need 50 screens initially. I would rather have 8–10 excellent screens that establish the complete visual language of the product. The designer will work together with my developer, who is already building the platform. Who I'm looking for Someone who understands both: Branding + UI/UX and can think about how a real product should work, not just make beautiful static designs. Experience with: SaaS marketplaces B2B platforms mobile/web applications dashboards is a strong advantage. Please send me Portfolio / previous work Examples of UI/UX or marketplace projects Your approach to the project Estimated timeline Price for the initial branding + demo design package The company name is currently being finalized, so the first stage should focus on creating the visual direction and product identity around the concept. I'm looking for someone who can potentially stay involved as the platform develops, not just deliver a logo and disappear.
Project ID: 40694556
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112 freelancers are bidding on average €101 EUR for this job

Hello, I am excited about the opportunity to work on your B2B HoReCa platform project. With over 15 years of experience in logo design, branding, and UI/UX, I understand the importance of creating a visual identity that resonates with your target audience. Effective branding not only improves credibility but also helps build recognition and trust among customers. I have successfully worked on similar projects involving SaaS, marketplaces, and B2B platforms, creating clean, modern, and user-friendly interfaces. My approach involves understanding the business goals and target audience before diving into design to ensure the final product aligns with your vision. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see examples of my previous work. Could you please share more details about your project goals and timeline? I look forward to potentially collaborating with you on this exciting venture. Best regards, Adham
€50 EUR in 3 days
8.0
8.0

Hi, I can create a polished brand identity + Figma UI/UX system for your B2B HoReCa platform, focusing on a modern European SaaS feel rather than generic gastronomy styling. I’ll design the visual direction, logo variations, colour/typography system, and 8–10 high-quality core screens including search, comparison, cart, checkout, dashboards, and especially the Smart Order Assistant with clear, rewarding savings moments. Everything will be built with reusable Figma components and developer-friendly design tokens so your developer can implement it efficiently. I’m also open to staying involved as the product evolves and expanding the design system alongside development. Ready to discuss your preferred visual direction and start immediately Best regards ADEEL
€19 EUR in 7 days
8.1
8.1

Hello, Your concept is particularly interesting because the product needs to make complex B2B procurement feel simple, intelligent and rewarding. I’d approach this as a product-design project rather than simply creating attractive screens. My approach I would first establish a visual direction that makes the platform feel like a modern European technology product—not a traditional restaurant/procurement system. Instead of presenting savings as another technical data point, I’d design the experience so the user immediately understands what was saved, why it was saved, and what action created the saving. Figma deliverables The files will be structured for your developer, including: Reusable components Buttons, forms, cards, tables and navigation Typography/colour tokens Responsive layout principles Component states Consistent spacing/grid system Clickable prototype connecting the primary flows I’d begin with a small visual exploration, establish the direction with you, and then build the core Figma system and screens around the approved direction. I’m also interested in the longer-term collaboration. Once the foundation is established, I can continue working alongside your developer as new platform functionality is introduced, keeping the UX and design system consistent. I’d be happy to discuss the concept Regards Raheel
€19 EUR in 7 days
8.1
8.1

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. I believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
€200 EUR in 7 days
7.0
7.0

Hi, This project centers on creating a clean, modern UI/UX and brand identity for a B2B gastronomy platform, a domain outside my core AI engineering focus. The main engineering challenge here lies in designing a seamless interaction between the Smart Order Assistant’s dynamic savings calculations and the frontend interface to ensure a smooth, positive user experience. I typically design systems that integrate backend logic with frontend components to maintain consistent state and responsiveness, which aligns with your need for an interactive demo and reusable design components. While I do not specialize in UI/UX design, I would advise clear separation between the design system and the underlying data orchestration to enable scalable development and easy iteration. Ensuring the Smart Order Assistant’s feedback feels intuitive and rewarding will require careful attention to real-time data flow and frontend state management. Systems like this benefit from modular design and close collaboration between designers and developers to maintain fidelity from prototype to production. I can help clarify integration points and backend support needed to realize your vision effectively. Thanks, Hercules
€19 EUR in 7 days
6.7
6.7

Hello, Do you want a design that looks professional, stands out from the competition, and truly represents your vision? That’s exactly what I can provide for Creative UI/UX Designer for Gastronomy Platform. With over 8 years of experience in Graphic Design and Digital Media, I am confident in my ability to deliver creative, high-quality results for your project. I have worked extensively with Adobe Photoshop, Illustrator, Digital Art, Social Media Marketing, and Photoshop Design, which allows me to handle a wide range of design needs with precision and creativity. Here’s my portfolio: https://www.freelancer.com/u/digidzn Would you like me to start by sharing 2–3 rough concepts, so you can choose your favorite direction?
€25 EUR in 1 day
6.5
6.5

Hello! We can create the visual identity and product UI for this platform. 1. Which part should we focus on first: branding or the interactive demo? 2. Do you already have any reference materials or content for the first screens? — About us We are dZENcode – a full-cycle IT company for digital product development: from design and programming to integrations and post-release support. We build projects from scratch and also work on existing solutions that need further development, improvements, or technical support. You can find detailed information about our services and rates on our official website: https://dzencode.com. Please review it – after that, we can discuss the details and agree on the next step. ⚠️ After clarifying all details, we will define the scope, the suitable cooperation format – task-based, outsourcing, or outstaffing – and the final cost. Projects are guaranteed to reach release with us: • 10+ years providing IT services; • 90+ in-house specialists; • 250+ public reviews since 2015; • We support products under SLA after launch; • We work under NDA and a company contract!
€19 EUR in 7 days
6.4
6.4

Hello I can craft a sophisticated and user-friendly UI/UX for your B2B HoReCa platform, focusing on intuitive navigation and a clean aesthetic that reflects a premium culinary experience. My experience designing for complex SaaS products, combined with my proficiency in Figma and Adobe XD, ensures a visually appealing and highly functional interface. Are you available for a quick chat to discuss your brand's specific visual direction? Best regards, Giáp Văn Hưng
€28 EUR in 7 days
6.1
6.1

Hi there, In the fast-paced world of B2B platforms, a common pitfall is creating a visually overwhelming interface that alienates users. I specialize in crafting clean, modern interfaces that not only simplify navigation but also enhance user satisfaction, turning complex processes into intuitive experiences. My extensive experience with SaaS and B2B marketplaces positions me perfectly to transform your platform’s visual identity and user experience. Here are my questions: What is your target timeline for the demo? Also, do you have any specific competitors in mind whose visual approach you admire? Let's discuss your project now!
€30 EUR in 1 day
5.5
5.5

Hi, I’d love to help build the visual identity and interactive Figma demo for your B2B HoReCa platform. I have experience with branding, UI/UX, responsive web design, dashboards, and modern e-commerce/SaaS interfaces. My approach would be to first establish a strong visual direction—logo concept, colour palette, typography, and design language—then build 8–10 high-quality Figma screens around a reusable component/design system. I’ll pay special attention to the Smart Order Assistant so savings and recommendations feel simple, positive, and intuitive. **Deliverables:** • Logo + variations • Colour & typography system • Mini brand guidelines • 8–10 polished Figma screens • Responsive UI direction • Reusable components/design system • Developer-ready Figma files I’m comfortable collaborating directly with your developer and can remain involved as the platform evolves. **Estimated timeline:** 7–10 days for the initial branding + demo package. **Experience:** 3+ years in web design, UI/UX, WordPress, Shopify, e-commerce and modern digital product design. Portfolio: https://www.freelancer.com/u/websolution98 I’d be happy to discuss the product flow and start with the visual direction first.
€19 EUR in 7 days
5.8
5.8

Hi, I went through your project details and understand what you're looking to achieve. I'd be interested in working with you on this. Based on the requirements you've shared, I can handle the project from start to completion while keeping the work aligned with your expectations, timeline, and desired outcome. My approach is straightforward: first, I'll make sure the requirements and expected deliverables are clear. Then I'll complete the work in structured stages, share progress along the way, incorporate your feedback, and deliver the final work after everything has been reviewed. Before we begin, I have a couple of questions about your requirements that will help me understand the scope more accurately. Feel free to message me so we can discuss the details and determine the best way to move forward. Best regards, Anum
€90 EUR in 1 day
5.3
5.3

Hello, I can design a clean, modern B2B platform that feels like a smart assistant rather than a complicated ERP system. I designed a similar marketplace for a food delivery startup—it reduced order errors by 30% by simplifying the checkout flow. I’d approach this by creating a modular Figma system with reusable components so the developer can implement it directly. The biggest win will come from making the Smart Order Assistant feel like a helpful tool, not a feature. Faster savings discovery will boost supplier adoption. I’ll provide a design system and two weeks of revisions after delivery to minimize risk. If this aligns, I’d be happy to discuss the timeline and budget. Thanks, Lazar.
€8 EUR in 1 day
4.9
4.9

I can create a complete visual identity and Figma UI/UX for your B2B HoReCa platform, including logo variations, app icon, colour palette, typography, brand guidelines, and a reusable design system. The design will cover the key marketplace, dashboards, ordering, checkout, and Smart Order Assistant screens with a friendly technology-focused experience. Regards, Shawana Let's connect so we can discuss more about it.
€10 EUR in 7 days
5.0
5.0

==== Hi - Truong here ==== "FIGMA B2B HORECA PLATFORM UI/UX DESIGN SYSTEM" — you need 8–10 polished screens that make complex supplier comparison and Smart Order savings feel simple, useful, and rewarding. I’d start with the visual direction, typography, colour system, and reusable Figma components, then build the core flows around search, comparison, ordering, and the Smart Order Assistant. I’d keep the UI light and European-tech focused, avoiding the usual restaurant clichés while making the savings moments immediately understandable. Which user flow should anchor the first interactive Figma prototype: restaurant buyer ordering or supplier management? Looking forward to work with you.
€19 EUR in 1 day
5.1
5.1

★•══•★ Hi client ★•══•★ The challenge is making a complex B2B procurement platform feel simple, modern and rewarding—not like another ERP users need training to survive. I can create the brand direction and Figma product experience around your concept, focusing on the Smart Order Assistant, savings moments, product comparison, dashboards and checkout. I’ll build a reusable design system with components, typography, colours and interaction patterns so your developer can implement it efficiently. I’d start with the visual identity, then develop 8–10 carefully chosen screens that establish the complete product language rather than producing dozens of disconnected mockups. Would you like me to propose the initial visual direction and screen structure before we move into the full demo? Best regards, Rico
€19 EUR in 7 days
5.2
5.2

Hi, From your job description, I understand that you need a Creative UI/UX Designer for Gastronomy Platform. Please come to chat to discuss in detail. Portfolio link: https://www.freelancer.in/u/ankitgraphic Thanks & regards, Ankit
€20 EUR in 1 day
4.9
4.9

Hello, I’d love to help design the visual identity and interactive Figma demo for your B2B HoReCa platform. I can handle **branding + UI/UX** with a focus on creating a clean, modern European SaaS feel—not a traditional restaurant-style design. I can deliver: * Logo and brand direction * Color palette & typography * Reusable Figma design system/components * Landing page * Restaurant & supplier dashboards * Product search, comparison & details * Cart and checkout * Smart Order Assistant with clear savings visualization * Responsive web/mobile-ready UI My focus will be on making the platform **simple, intuitive, professional, and business-friendly**, while creating a strong design foundation that your developer can implement directly. I’m also interested in staying involved as the product evolves beyond the initial 8–10 screens. Happy to share my portfolio and discuss the timeline and initial design package. Best regards, **Irfan Khokhar**
€10 EUR in 7 days
5.0
5.0

Hello, I reviewed your project for Creative UI/UX Designer for Gastronomy Platform and I’d be glad to work on it. Your requirements are clear, and I have a good understanding of the result you’re looking for. I have experience with similar projects and can deliver the work with attention to detail, reliable communication, and a professional approach. You can also review my profile and portfolio: https://www.freelancer.com/get/muhammada742 I’d be happy to discuss the details with you and get started. Best Regards, Muhammad Abdul Samee
€15 EUR in 1 day
4.4
4.4

Dear Client, I can create the complete branding and Figma UI/UX design for your B2B HoReCa technology platform, including the Smart Order Assistant and key dashboard screens. I have 6+ years of experience in UI/UX, graphic design, SaaS platforms, marketplaces, dashboards, and web applications. I can create a clean and modern visual identity with logo, colours, typography, and brand guidelines, followed by 8–10 strong Figma screens with reusable components and a proper design system. I can share my relevant work links in the chat box. Looking forward to your response on chat box. Thanks.
€15 EUR in 10 days
4.6
4.6

Hello I would love to help your Creative UI/UX Designer for Gastronomy Platform design project, I understand that you are looking for a creative professional and visual appealing design, just connect I can provide you a quick draft today. Let's discuss this further in the chat. Take a look at my portfolio: https://www.freelancer.com/u/KhawajaaAli https://www.freelancer.com/portfolio-items/9654446-social-creatives-for-brands-and-ads https://www.freelancer.com/portfolio-items/9653805-complete-branding-solution Benefits: ✅ Unlimited revisions ✅ Multiple color and file formats with master file (PDF, EPS, SVG, AI, PSD, PNG, JPEG) ✅ Complete brand suite Warm Regards, Khawaja Ali
€10 EUR in 1 day
4.3
4.3

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