1) Target Market
a. Identify our target market based on demographics, behaviors, interests, etc.
b. Segment target market into major customer profiles
c. Identify what attributes are important to each customer profile (price, quality, brand name, customer service, special offers, promotional campaign, packaging, guarantees, convenience of use, etc.)
2) Creating a new brand “bible”
a. Brand positioning statement
b. Physical and Digital “look and feel” of the brand including: fonts, logos, colors, catchphrases, packaging and graphic design templates.
c. Communications text and tone of voice. Language/phrasing use guidelines.
d. Image guidelines
A few months before we started two years ago, we came to the realization during a Google search for sports equipment that most ecommerce websites/brands on the online marketplace offer consumers one of two options: 1) low-to-average quality products for disproportionately high prices or 2) dirt cheap, low quality products that have low reliability and blatant safety-concerns.
After some more digging, we also discovered that most of the products offered by online retail brands are either private label products or manufactured through third party contract manufacturers. While there are many reputable brands on the marketplace today that contract manufacturers for their products, the cost of not having the product manufactured inhouse is eventually passed onto the consumer, and the brand is forced to cede direct control of product quality to a third party.
From that realization sprung Kinzi – a startup that offers sports, health, and cooking products directly from the factory to the end user. Today, we do all our own design and manufacturing (custom molds, plastic injection, assembly, etc.) with an inhouse 7-person engineering team, a 20-person office, and a 25-person, 5000 square feet manufacturing facility in the heart of Shenzhen, China. This allows us to keep product costs low while extending us full control of our manufacturing process, taking the burden of additional costs off our end-users while providing higher product quality.
This vision of a direct line between factory and consumer has carried us forward to where we are today. We’ve carved a strong position for ourselves on the online marketplace, and have reinvested heavily into our products, dissecting flaws and inefficiencies through our custom insight mining processes, with the goal of bringing an industry-leading standard of quality and reliability to our customers at an affordable price point.
But we want to do more. We have some very exciting, game-changing products coming down our pipeline now, and we want to bring what we have to offer to a larger audience. We want to bolster customer engagement and interaction and further disrupt the existing pricing schemes created by big box retailers and marketing firms who apply a hefty “brand tax” for marginally better (and at times worse or the same!) products.
We want to create an ecosystem of products that caters to our customers’ needs in health and wellness, as well as create opportunities to introduce new products outside of the realm of health and wellness to our customers later down the line.
30 freelance font une offre moyenne de $2486 pour ce travail
Hi there I have read the project brief & i will create a detailed brand guide & consumer profiling for your brand Relevant Skills and Experience I am an MBA (marketing) from Asia's leading business school . I have wo Plus
I am very motivated to take this project and excited to create Bible brand for you :) exactly the way you have stated Relevant Skills and Experience yes I do have Proposed Milestones $2882 USD - Bible brand Stay Plus
Hello Sir/Madam Thanks for Reviewing my Bid. My name is SAQIB and I am an experienced graphic designer, having 11 years of experience. Relevant Skills and Experience I have also done Masters in Marketing I am well a Plus
Hi, I’m expert branding designer. I will provide you unique & awesome design concept ideas. Regards, Sweety Stay tuned, I'm still working on this proposal.
Hi, We have expert team of designers and [url removed, login to view] already develop many projects as per clients needs. [url removed, login to view] [url removed, login to view] Relevant Skills and Experience [url removed, login to view] Plus
Hello. I can help you design a nice, clean, professional and modern brand guideline. Contact me to discuss the details. First preview - FREE! Samples of work: [url removed, login to view] Relevant Skills and Experience One o Plus
Ready to work with you, could you please send me some more details about your project so we will estimate it accordingly.... Relevant Skills and Experience Ready to work with you, could you please send me some more de Plus
Hello. Dino here from Lembro design team. We are interested to discuss with you about your project. Please, check our portfolio and ask questions if you're interested. Hope to hear from you soon. Relevant Skills and E Plus
Hello, we were suggested to place a bid on your project and it is interesting to discuss it - can we have a chat and get more details about it ? Relevant Skills and Experience Over 5 years experience with the design a Plus
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I understand that you need to create a Brand Bible and Target Customer Profiles Relevant Skills and Experience For quality assurance [url removed, login to view] Proposed Milestones $2705 USD - create a Brand Bible
I'm a graphic designer with a huge experience in making logos, brochures, and other templates for a companies. Huge knowledge of understanding graphical art helps me make a perfect solution for client Relevant Skills Plus
Greetings, I have gone through your project and I would like to discuss in details with you. Please come to chat. Relevant Skills and Experience We have experts with us who can finish your job with in time frame and t Plus
Hi there! I am Ammar, professional graphic designer, and Photoshop expert.I would give you multiple amendments and charge less for my high-Quality Services to have a long term business relationship. Relevant Skills an Plus
Hey there! This sounds like a great idea! I'd be excited to work on it. Did you already have an idea of a general style/look you wanted this to have? If not, my first step would be to define that Relevant Skills Plus
Hi, I think I'm perfect for your project! :) Please take a look on my profile for my proposal and my reviews, and we can start right away to develop your new brand "bible" design at mutual pleasure. Thank you in advanc Plus
Can Provide you a complete branding guideline and Bible with customer focus profile Relevant Skills and Experience Have necessary skills Proposed Milestones $1500 USD - final
Hi There, Thanks for sharing a detailed project specifications. I am very much confident to do this job as I have more than 6+ years of strong experience in Web development and designing. Relevant Skills and Experie Plus
Hi! I am SARUCHI I have all the necessary skills to see a given project from first idea through conceptual development and design to final product. Relevant Skills and Experience I have been a graphic designer for th Plus