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Graphic Designer – Evolve Our Brand Style + Canva Document Templates Initial project: Company Newsletter + Employee Standard We are an established Australian commercial trade and maintenance business looking for a talented graphic designer to evolve the way our existing brand is visually expressed. We already have a comprehensive brand toolkit, established logo, colours, typography and brand positioning. However, we feel the current application of the brand has become too graphic-heavy and dated. There is a strong reliance on shapes, icons, boxes and illustrative/clip-art style elements. We don't want a rebrand. We want a more sophisticated evolution of the existing brand. Think: Minimal. Strong. Contemporary. Editorial. Confident. More whitespace. Better typography and hierarchy. Strong photography. Less decoration. Fewer shapes and boxes. Orange used with purpose rather than everywhere. We want the work to feel like a modern, established commercial business, while still unmistakably being Trayd. INITIAL PROJECT We would like to start with two existing documents. 1. TRAYD TALK – 2-page monthly employee newsletter We currently produce a two-page internal newsletter containing: Directors' update Company and team news Safety feature Employee recognition Social/event content Birthdays and reminders Photography from around the business The content and current edition will be supplied. We want the newsletter redesigned into a clean, contemporary editorial-style template that we can reuse each month in Canva. Photography should play a stronger role in telling the story. It still needs personality — this is an employee newsletter, not an annual report — but we want it to feel polished rather than busy. 2. THE TRAYD ESTIMATING STANDARD – approx. 8–12 pages We have developed an internal employee Standard explaining the expectations, daily disciplines and measures of success for our Estimating team. The content is substantially complete and will be provided as a word document. The document needs a strong visual hierarchy that makes relatively detailed information easy to understand, navigate and remember. This is an internal onboarding an employee document which needs strong brochure feel as it is visable on desks and within the office. The finished document should feel like an internal company playbook/Standard, not a procedure manual. CREATIVE DIRECTION Our existing brand toolkit will be supplied and should guide: Logo usage Core brand colours Brand positioning Typography Overall brand personality However, we specifically do not want the existing document layouts, shapes, icons and graphic treatments replicated. We want more contemporary, sleek, minimalistic and designed. We are looking for a designer who can interpret the brand and move its visual expression forward. The current brand uses a lot of graphic shapes and line-art/iconography. We would like to significantly reduce this. We DO like: Strong, authentic photography Generous whitespace Bold, confident headlines Clean typography Simple grids Strong information hierarchy Large numbers and statements Black/charcoal + white with considered use of Trayd orange Simple, purposeful design details Editorial/corporate publication design We DON'T want: Clip-art style illustrations Generic construction icons A different icon for every concept Excessive orange boxes Heavy borders Lots of geometric shapes Over-designed pages Generic Canva template styling Busy corporate brochure layouts If an element isn't helping communicate something, it probably doesn't need to be there. CANVA IS ESSENTIAL The final documents must be built natively in Canva and fully editable by our internal team. This means: Text remains editable Images can easily be replaced Colours and backgrounds remain editable Page layouts can be duplicated and adapted No flattened page designs imported from Illustrator/InDesign Templates are transferred into our Canva account Our team can create future editions without needing a designer External software can be used to create individual specialist assets where necessary, but the finished working documents must function properly within Canva. DELIVERABLES Phase 1 Redesigned 2-page Trayd Talk newsletter template Designed Trayd Estimating Standard – approximately 8–12 pages Fully editable native Canva files Two rounds of reasonable design revisions Final handover into our Canva account We will supply: Trayd Brand Toolkit Logos and brand assets Current Trayd Talk newsletter Newsletter content Estimating Standard content Existing Trayd photography WHO WE'RE LOOKING FOR We are particularly interested in designers with experience in: Editorial design Corporate publications Annual reports Employee/internal communications Brand template systems Canva Strong typography and information hierarchy Please don't send us your entire portfolio. Instead, please show us 2–4 pieces of work that best demonstrate the clean, minimal, editorial/corporate style described above. If your portfolio is primarily social media graphics, flyers or heavily illustrated Canva designs, this project is unlikely to be the right fit. POTENTIAL ONGOING WORK This is deliberately a contained first project. If we find the right designer, there is potential to progressively develop a broader suite of Trayd collateral and Canva templates using the new visual direction. We are looking for someone who can help us establish a stronger visual system, not simply design two documents. Budget: AUD $400–$500 fixed price Please include in your proposal: Your fixed price Estimated turnaround time 2–4 relevant examples Confirmation that you will work in Canva and provide native editable files A short explanation of how you would approach evolving an existing brand without rebranding it
Project ID: 40639654
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Pitch: Hi there! Given your project's need for a clean, contemporary aesthetic with a strong emphasis on photography and editorial design, I believe I'm the talented and experienced graphic designer you're looking for. With over 6 years in the industry, my passion has been crafting compelling visuals that align with brand personalities while pushing creative boundaries. Throughout my career, I've honed my Adobe Photoshop skills to not only enhance existing graphics but also leverage images and whitespace to create impactful compositions. This means that when I tackle your employee newsletter design, I'll guarantee an elegant balance between the impactful visual storytelling you desire and the intended warmth of an internal communication. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy P.
$250 AUD in 1 day
7.1
7.1
86 freelancers are bidding on average $346 AUD for this job

Hello, I can evolve your brand style into a clean, contemporary direction while keeping Trayd’s identity intact. I’ll redesign the 2‑page newsletter and 8–12 page Estimating Standard directly in Canva, ensuring editable templates with strong typography, generous whitespace, purposeful use of orange, and authentic photography. My approach is to refine hierarchy and layout rather than rebrand, reducing heavy shapes and icons. Would you prefer bold headlines paired with subtle grids or a more minimalist editorial flow? I’ve done similar work with great success and confident to fulfill your requirements. Let’s talk.
$399 AUD in 7 days
9.3
9.3

Hello, I have carefully read and understood that Trayd is not seeking a rebrand, but a sophisticated evolution of its existing identity into a minimal, editorial, contemporary visual system. I will execute this by first studying the brand toolkit, current documents, photography, and content, then refining typography, grids, whitespace, hierarchy, and purposeful orange accents without relying on the existing heavy shapes or iconography. I will build both the 2-page Trayd Talk newsletter and 8–12 page Estimating Standard natively in Canva, keeping text, images, colours, layouts, and components fully editable. I will use strong photography, editorial composition, clear information architecture, large statements/numbers, and reusable page structures so your team can confidently create future editions. ✅ Portfolio: https://www.freelancer.com/u/AneesaIBA Would you like me to establish a small reusable Canva design system alongside these first two templates? I’d be happy to start by developing the first concepts and establish the visual foundation for the broader Trayd template system. Best Regards, Rabia Shaikh
$500 AUD in 3 days
8.3
8.3

⭐ MODERN CORPORATE DESIGN - READY TO ELEVATE TRAYD ⭐ Hello, ➤ I understand you want to evolve your existing brand into a cleaner, more sophisticated and contemporary corporate style without changing the core Trayd identity. ✅ How I will help: ❖ Redesign the 2-page Trayd Talk newsletter with a clean editorial layout ❖ Create a polished 8–12 page Estimating Standard with strong hierarchy ❖ Use whitespace, typography and photography to create a premium feel ❖ Reduce unnecessary shapes, icons, boxes and decorative elements ❖ Build everything natively in Canva with fully editable and reusable layouts ❖ Maintain consistent branding while giving the documents a fresh, modern direction ✔️ TOOLS: Canva | Adobe Photoshop | Adobe Illustrator ⚫ Quick Questions: ❓ Do you have any preferred editorial/corporate references you’d like me to follow? ❓ Would you like the first concepts to explore 2 different layout directions? ✨ I can create a refined visual system that feels professional, modern and unmistakably Trayd, while making future updates simple for your internal team. Regards, Nupur
$250 AUD in 2 days
8.1
8.1

Greetings, I appreciate the opportunity to help evolve Trayd's brand expression without a full rebrand. It sounds like you're looking for a designer to create a more sophisticated and minimalistic approach for your internal documents, starting with the newsletter and the Estimating Standard. My approach would focus on enhancing readability and visual appeal by utilizing generous whitespace, strong typography, and authentic photography. I would ensure that each element serves a purpose, creating a clean and contemporary editorial style that resonates with your brand’s identity. I have extensive experience in editorial design and corporate publications, which allows me to create templates that are not only visually striking but also user-friendly in Canva. I can provide the editable files you need for future use. Best regards, Saba Ehsan
$400 AUD in 5 days
7.4
7.4

Hi there, I’m ready to work on your project “Company Document Redesign with Corporate Touch.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Canva, Branding, Photoshop, Brochure Design Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$250 AUD in 3 days
7.6
7.6

Having worked as a professional graphic designer for over a decade, specializing in branding and editorial design, I am confident that I can provide the fresh, contemporary look your documents need while staying true to the essence of Trayd. I understand the importance of a strong visual identity and how it can shape a company's perception. With your existing comprehensive brand toolkit, my skill set aligns perfectly with your requirements. My proficiency in Canva is another asset that separates me from my competitors. Not only will I create clean, modern templates for your newsletter and employee standard, I will transfer them directly into your Canva account guaranteeing complete compatibility and freedom for any future changes you may need to make yourselves. This emphasis on flexibility and effortless usability is what sets my services apart. In conclusion, hiring me would mean benefiting from not just over a decade's worth of skills but also unwavering dedication to excellence and delivering nothing less than the best. My recent clientele has spanned an array of fields which have allowed me to learn how to adapt my style without losing sight of the core brand values.I'm incredibly excited about the opportunity to evolve your current design into something chic, minimalistic but with personality. Let's bring new life into Trayd while reinforcing its established presence! Ash
$250 AUD in 1 day
7.7
7.7

Greetings, I'm a Graphic Designer and I can evolve Trayd’s brand style into a more minimal, editorial direction while keeping the existing toolkit intact. I will redesign the 2‑page employee newsletter and the 8–12 page Estimating Standard directly in Canva, ensuring clean typography, strong photography, and purposeful use of orange. Deliverables will be fully editable native Canva files, with two rounds of revisions and final handover into your account. I’ll retain your logo, colours, and positioning but strip back the heavy shapes and icons. Instead, I’ll emphasize typography hierarchy, whitespace, and photography. Orange will be used sparingly for highlights, not decoration. The result will feel contemporary, confident, and editorial while unmistakably Trayd.
$400 AUD in 4 days
7.4
7.4

With over 8 years of experience, I have cultivated a passion for transforming brand identities and designing visually compelling materials, making me the perfect fit for your project. Understanding your need for a sophisticated evolution rather than a complete rebrand, I assure you an innovative redesign that elevates your company's unique spirit, while ensuring that it resonates with a modern and minimal aesthetic. In particular, my skills with Canva, Photoshop and other design tools make me well-suited to creating the clean, contemporary editorial-style templates you're seeking without relying on generic clip-art elements or excessive shapes. My expertise in typography, bold headlines, whitespace usage, alongside an understanding of strong information hierarchy will bring a fresh and polished feel to your company newsletter and employee standard documents. More importantly, I'm committed to the long-term success of the project. Beyond just delivering high-quality designs from inception to delivery, I want to empower your internal team as true caretakers of your brand's visual identity. .Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony D.
$250 AUD in 1 day
7.1
7.1

With a keen eye for modern design, I specialize in transforming brand visuals effectively. I understand the need to evolve your existing brand style to reflect a more sophisticated and contemporary look while maintaining brand identity. My experience in creating minimalist, editorial designs paired with strong typography aligns well with your project requirements. Could you share more details on the preferred photography style for the newsletter to ensure it resonates with Trayd's ethos? Regards, Yogesh Kumar
$260 AUD in 10 days
7.3
7.3

Hi there! I am a skilled graphic designer with experience in editorial design and corporate publications. I understand your need to evolve your existing brand visually without a complete rebrand. I propose to redesign your Trayd Talk newsletter and Estimating Standard documents into clean, contemporary templates in Canva, focusing on strong typography, bold headlines, and authentic photography. I will ensure the final deliverables are fully editable by your team within Canva. Please find examples of my work in the clean, minimal, and editorial style you are looking for in my portfolio: https://www.freelancer.in/u/pixelonik I look forward to discussing further and collaborating on this project. Best regards, Ramandeep
$250 AUD in 1 day
6.8
6.8

Having reviewed your project requirements, I have to say that this assignment aligns perfectly with my expertise and creative vision. I've built a reputation on delivering high-quality designs that communicate effectively and `this particular project calls for just that'. My strong attention to detail combined with an obsession for clean and minimalist aesthetics make me the best fit for this task. With my 8+ years of experience in branding and graphic design, I bring a fresh, creative approach to each project. What sets me apart is my ability to preserve brand identity while upgrading its visual expression. I take your existing logo, colours, typography and brand positioning as cues rather than limitations - an approach that will guarantee a more sophisticated evolution of Trayd's brand aesthetic. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger P.
$250 AUD in 1 day
7.0
7.0

With over a decade of experience as a graphic designer, I understand the power of using visuals to communicate clearly and effectively. Your project resonates with me because it's about more than just creating pretty designs; it's about using visual storytelling to further your brand identity and streamline internal communication. I've excelled in your required areas like brochure design, graphic design, logo design, and photoshop, and I am confident that I can bring fresh, modern sensibilities into your branding while maintaining the core essence of Trayd. One unique quality I possess is my ability to adapt to various design platforms which includes Canva - a skill essential for this project. Having extensive knowledge in Canva, I will create fully editable templates for both TRAYD TALK- employee newsletter and THE TRAYD ESTIMATING STANDARD documents, so your team can have control and freedom in future edits and replacements. My experience also allows me to take relatively detailed information - such as that within your employee standards - and transform it into aesthetically pleasing yet informative visual content. Please take a moment to explore my portfolio: https://www.freelancer.com/u/sadian4 If my style and expertise align with your vision, I’d love to discuss how I can bring your project to life. Let’s connect — budget and deadline can be finalized during our chat. Best regards, Sadia S.
$250 AUD in 1 day
7.0
7.0

Hello Trayd. I'm JAWAD, a talented graphic designer with over 8 years of experience in branding and design. I come to you with a deep understanding of your project's requirements: to evolve your existing brand style into something more refined and contemporary while keeping it unmistakably Trayd. Having worked extensively on brand overhauls, I absolutely get what you mean by 'evolution' rather than rebranding. I'll take your comprehensive brand toolkit and Guideline as my primary source of inspiration for the project, whilst reducing the dated features like graphic-heavy elements along with improving the typography, and whitespace components. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers R.
$250 AUD in 1 day
6.7
6.7

As an experienced and innovative graphic designer, I fully understand the essence of your project. I've honed my skills over eight years in the industry, specializing in tasks just like yours - revamping existing brands using a clean, contemporary editorial approach, which involves implementing extensive visual hierarchy and information structuring. Moreover, my work record demonstrates my capability to onboard necessary themes to fit the clients' needs without reverting to generic solutions. Importantly, I'm familiar with Canva's natively built designs, as I believe this tool can help simplify our project management while offering full control to you and your team once the design is complete. My use of this application will allow for easy editing, translating into long-term productivity for you. In addition to my Canva familiarity, I bring a basket of highly skilled techniques that will improve branding expression. My meticulous attention to even the subtlest details and strong design understanding have proven pivotal in running high-end projects that successfully interpret respective brand directions resulting in client satisfaction. Let's transform our ideas into reality ready to Chat about the project and bring our vision to life Budget and deadline will be discussed over chat https://www.freelancer.ca/u/Jomsmathews Regards, Joms P.
$250 AUD in 1 day
6.9
6.9

Hi, You've mentioned the need for a talented graphic designer to evolve your existing brand style and create Canva document templates for your company newsletter and employee standard. With my expertise in Graphic Design, Logo Design, Branding, and Brochure Design, I believe I can help elevate your brand to a more sophisticated and contemporary level. For your project, my approach would be to focus on minimalism, strong typography, bold headlines, clean layouts, and the strategic use of photography to tell your brand story effectively. I understand the importance of maintaining your brand identity while giving it a fresh and modern look. I have experience in editorial design, corporate publications, and Canva, which aligns well with your project requirements. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com.au/SajidaSaqira I am excited about the opportunity to work with you on this project and potentially collaborate on future Trayd collateral. Let's discuss further in a short call to explore how we can bring your brand vision to life. Best regards, Sajida
$250 AUD in 1 day
6.5
6.5

Hi, I understand your goal of evolving your existing brand visually to reflect a more sophisticated and contemporary style while maintaining the essence of Trayd. I will redesign your 2-page Trayd Talk newsletter and the Trayd Estimating Standard using clean, editorial-style templates in Canva. Emphasizing strong photography, whitespace, and bold typography, I will ensure a polished yet engaging look for both documents. How do you envision incorporating photography to enhance storytelling in the newsletter and the Estimating Standard? Looking forward to chatting. Thank you.
$250 AUD in 2 days
6.2
6.2

As a highly skilled and experienced graphic designer, I believe I am the perfect fit for your project. With a strong understanding of branding, typography, and layout design and a keypad of colors, I've helped numerous clients evolve their brands while retaining their core identities. This is exactly what you're looking for – a sophisticated update rather than a rebrand. Employing Canva has been an integral part of my work process. I'm well-versed in utilizing its features to create designs that are not only sleek and contemporary but also easy to edit and adapt. This proficiency matches your requirement precisely - from text to images to layouts, everything is fully editable by your internal team ensuring creative freedom for future endeavours. Please take a moment to review my portfolio: https://www.freelancer.com/u/ehsankz If my style aligns with what you’re looking for, let’s connect and discuss your project in detail. Budget and deadline can be finalised during our chat. Best regards, Ehsankz S. Choosing me for this project means choosing well-executed designs that marry simplicity and corporate sophistication identical to what Trayd stands for. Let's take this opportuninty to transform your current newsletter into a clean yet editional template which will narrate stories in itself through stronger imagery along with the detailed information¿making it easier to understand and navigate through hence resonate more within your corpoate team.
$250 AUD in 1 day
6.3
6.3

Hi there! My name is Shagun (Preferred Freelancer) ✔️ I understand you’re looking to redesign your company documents with a professional and consistent corporate identity. I can create a clean, modern, and polished design that reflects your brand and makes your documents look professional and engaging. Portfolio: https://www.freelancer.in/u/Shagun08?w=f&ngsw-bypass= I’d love to discuss your requirements. I’m available for a quick chat and can start right away. Thank you for considering my proposal! Shagun ❣️
$250 AUD in 1 day
6.4
6.4

Hello, With over 7 years of experience in Graphic Design, Logo Design, and Branding, I am excited to work on evolving the visual expression of your established Australian commercial trade and maintenance business. I have carefully reviewed your project description and understand your need for a clean, contemporary editorial-style template for the Trayd Talk newsletter and a visually engaging Trayd Estimating Standard document. I am confident in providing a professional solution that aligns with your brand's core values and enhances its visual identity. Let's discuss your project further in detail to ensure we create designs that meet your expectations and effectively communicate with your audience. Please start the chat so we can delve deeper into your requirements and how I can help in evolving your brand's visual expression. Best regards
$250 AUD in 1 day
6.1
6.1

✳️ Hey! Message me right now to turn your ideas into an outstanding product. I WILL START WORK ON IT RIGHT NOW AND WILL COMPLETE IT WITHIN 3-4 HOURS. I HAVE SOME QUESTIONS RELATED TO YOUR PROJECT. Let's have a quick chat to discuss this so we can move forward in a better way. All of my work is done with the highest level of professionalism ♥ Please do check the client feedback portfolio ➽✅ https://www.freelancer.in/u/CreativeVision04 I am available to take over this project and assist you well with ⭐️Company Document Redesign with Corporate Touch ⭐️ and I have done many projects similar to this. I assure you that my designs will be very elegant, classy, and professional. I am confident I can fulfill your requirements. I am a PROFESSIONAL GRAPHIC DESIGNER. I have 9+ years of experience in Canva, Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop, PowerPoint, and Adobe InDesign. I am very much interested in your project and I have the necessary skills to do it successfully and perfectly. Looking forward to an opportunity to work with you. THANKS , SAPNA
$252 AUD in 1 day
6.2
6.2

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