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We’re looking for a creative visionary to refine and unify AETERNUM’s visual identity and brand guidelines. AETERNUM is a premium clothing label rooted in Roman heritage and architecture while driven by a modern, purpose-first ethos. Our focus is on blending timeless legacy with a progressive design approach for today’s audience. Deliverables: 1. Color palette refinement: Develop a palette using earthy, mineral tones (e.g., stone, off-white, travertine, deep burgundy) that signals calm authority while balancing heritage and modernity. Expertise in color psychology is essential. 2. Typography system: Enhance our existing use of Cinzel by introducing fonts that abstract Roman influence with modern clarity—prioritizing hierarchy and contemporary simplicity without unnecessary decoration. 3. Brand manifesto: Expand on our pillars—heritage, integrity, purpose—and shape a narrative that seamlessly bridges Roman ideals with today’s cultural values of sustainability and intention. 4. Comprehensive guidelines: Create an organized PDF including rules for typography usage, palette applications across formats (print/web/packaging), and tone-of-voice consistency. We're seeking someone with: - A strong background in fashion brand development and visual storytelling. - Experience working with other purpose-driven luxury brands or in related industries. - Expertise in color psychology to emotionally align visual elements with brand positioning. - Creativity and alignment with AETERNUM’s vision—a balance of history and modern purpose. We also have a well-developed brand story to share with you if we move forward collaboratively. Looking forward to hear from you in this exciting quest for growth and integrity! Mauro Santos Widenby CEO & Founder Aeternum
Project ID: 40179647
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132 freelancers are bidding on average €371 EUR for this job

I would love to collaborate with AETERNUM to refine and unify your visual identity into a cohesive, premium brand system that honors Roman heritage while expressing a modern, purpose-driven ethos through a carefully curated color palette rooted in earthy mineral tones, a refined typography hierarchy that extends Cinzel with contemporary clarity, a powerful brand manifesto built on heritage, integrity, and purpose, and a comprehensive brand guidelines PDF covering color usage, typography rules, and tone of voice across print, web, and packaging to ensure consistency and emotional alignment through color psychology and visual storytelling. To shape this accurately, could you please share your existing brand assets and manifesto draft, confirm whether the guidelines should also cover social media and packaging applications, clarify the depth of narrative you want in the manifesto (short positioning vs. full storytelling), your preferred timeline for delivery, and whether you have reference brands whose balance of legacy and modernity best reflects AETERNUM’s vision? Let’s chat and have a discussion, and prepare the project scope so that both of us are on the same page Regards, Rupam
€500 EUR in 7 days
9.2
9.2

Hi maurosw I’m your web developer, ready to turn your project Brand Messaging & Identity Refinement into reality! I’d love to discuss the details and create something amazing together. Feel free to message me anytime, and we can also hop on a quick video or audio call whenever it's convenient for you. I’ve developed many projects exactly like what you’re looking for. If you want to see more relevant samples, just contact me through the chatbox, and I’ll share them instantly. ★ Why Clients Trust Me 500+ successful web projects delivered 430+ positive client reviews Expert in Graphic Design, Copywriting, Logo Design, Branding, Typography, Animation, Fashion Design, Corporate Identity, Sustainability WordPress, Shopify, PHP, JavaScript, HTML, CSS, Plugin/Theme Development, Laravel, WebApp Clean, modern, responsive and SEO-optimized designs Fast delivery, great communication, and long-term support Available during EST hours for smooth collaboration If you want a professional developer who delivers quality work on time and stress-free, let’s connect. I’m excited to help build something amazing for you. Best regards, Kausar Parveen
€350 EUR in 3 days
8.4
8.4

Hello, AETERNUM’s vision of merging Roman heritage with sustainable, luxury fashion speaks volumes about the timeless nature of both culture and style. I’m excited by the potential to develop a brand identity that reflects its values of heritage, integrity, and purpose. Let’s transform these concepts into a compelling narrative that resonates deeply with your audience, reinforcing your message across every brand touchpoint. What you’ll gain: A sharp brand story and positioning statement that aligns AETERNUM with the premium, purpose-driven fashion movement. Clear messaging and tone guidelines that speak directly to your ideal consumer, ready for your copywriter and social teams to implement. A refined visual identity with an earthy color palette and typography system, harmonizing with the ionic pillar logo while signaling sustainability and luxury. This work will ensure that AETERNUM resonates with its core values at every level, from the first glance to the lasting impression. Let’s collaborate to create a lasting legacy for the brand. Warm Regards, Zohaab.
€250 EUR in 2 days
8.5
8.5

Hello Mauro, I have carefully read your vision for AETERNUM and I clearly understand that this is a premium, purpose driven fashion brand rooted in Roman heritage, sustainability, and timeless integrity. The ionic pillar as a symbol of everlasting value, combined with organic and recycled production, sets a strong foundation that must translate consistently across messaging and visual identity. My approach will focus on defining a clear positioning narrative that places AETERNUM in the modern luxury space without diluting its historical depth. I will develop a concise brand story, positioning statement, and tone of voice framework that your copy and social teams can apply effortlessly. Visually, I will refine an earthy, architectural color palette and a typography system that merges Roman elegance with contemporary clarity, ensuring consistency across print, web, and packaging. Tools will include Adobe Illustrator, InDesign, and Figma for structured, editable brand guidelines. PORTFOLIO: https://www.freelancer.com/u/AneesaIBA?w=f&ngsw-bypass= Do you envision AETERNUM speaking more quietly and philosophically, or confidently and declaratively? And are there existing fashion references you admire for tone? If you are ready to give AETERNUM a cohesive, enduring brand voice, I would welcome the opportunity to begin shaping it with you. Best Regards, Rabia Shaikh
€250 EUR in 1 day
8.1
8.1

Hi, We went through your project description and it seems like our team is a great fit for this job. We are an expert team which have many years of experience on Graphic Design, Copywriting, Logo Design, Branding, Typography, Animation, Fashion Design, Corporate Identity, Sustainability Please come over chat and discuss your requirement in a detailed way. Regards
€250 EUR in 3 days
7.8
7.8

As a professional with an extensive history in branding and design, I understand that AETERNUM is not just a clothing label. It represents the timeless beauty of Roman heritage and signifies a commitment to sustainability and purpose-driven fashion. With this in mind, I'm confident that my skills and experience make me the perfect match for your project. In crafting your brand messaging, positioning, and key messages, I will ensure your remarkable brand story resonates with your audience. Building on my previous experience working with soulful, purpose-led fashion brands, I will create a concise one-sentence positioning statement that clearly establishes AETERNUM as a premium brand within the sustainability space. In terms of visual identity refinement, my aptitude for typography will be crucial for balancing the classic Roman elegance and clean contemporary style you seek. This balance will be mirrored in a refined earthy-tone color palette that radiates both sustainability and modern luxury - harmonizing with your existing ionic-pillar logo perfectly. With every step of the process, I am dedicated to bringing out the enduring voice and visual cohesion that truly represents AETERNUM's core pillars of heritage, integrity and purpose.
€250 EUR in 1 day
8.0
8.0

*Brand Messaging & Identity Refinement* Hi! I’m Parkash, a graphic designer with 6+ years of experience, helping brands stand out through strong visuals and smart branding — ready to start right away. ✔️ Brand-focused design approach ✔️ First concept in 24 hours ✔️ Unlimited refinements ✔️ All professional formats delivered ? Portfolio: freelancer.com/u/graphicmonster Let’s build a brand that people remember. Parkash Joshi
€250 EUR in 1 day
8.1
8.1

Hi, I’ve carefully read through your project description and understand your requirement for “Brand Messaging & Identity Refinement”. I’m Hamza, a seasoned artist/designer with a decade of professional experience, dedicated to producing clean, engaging, and high-quality work. I’ve previously completed similar projects using Sustainability, Branding, Graphic Design, Animation, Copywriting, Corporate Identity, Logo Design, Fashion Design and Typography, following a step-by-step workflow that ensures consistency and timely delivery. Portfolio link for reference: https://www.freelancer.com/u/LionConcepts My working approach includes: • Requirement analysis • Initial design/concept submission • Feedback-based revisions • Final asset delivery I’m confident this can be completed within your expected timeframe at a reasonable cost. I’d be glad to discuss further. Best regards, Lion Concepts
€250 EUR in 3 days
7.4
7.4

Hi Mauro ? AETERNUM is a beautiful concept, and the Roman heritage + sustainability angle is something I’d handle with real care. I’ve worked on purpose-led fashion brands where history, restraint, and modern luxury need to coexist without feeling heavy or theatrical. Here’s how I’d approach it: - Craft a concise brand story and one-line positioning that clearly places AETERNUM in the premium, purpose-driven space - Define key messages and tone-of-voice guidelines your copywriter and social team can use immediately - Refine an earthy, sustainable color palette that complements the ionic pillar logo while feeling modern and elevated - Build a typography system that balances Roman elegance with contemporary clarity, with clear usage rules for web, print, and packaging I focus on brands that feel timeless, intentional, and disciplined—where every choice reinforces meaning. You’ll receive a clean, editable brand guideline PDF plus source files for palettes and font recommendations. Relevant work: https://www.freelancer.com/u/Humaumair12
€800 EUR in 7 days
7.5
7.5

As an award-winning digital marketer with a knack for designing soulful and purpose-led brands, I am confident that my skill set aligns perfectly with your project needs. My previous experience working with large companies such as yours has allowed me to develop an eye for all the fine details that make a brand stand out, from crafting compelling brand stories to creating cohesive visual systems. In regards to your project, AETERNUM's commitment to sustainability and premium design is something that resonates with my own values as a designer. I understand the need for your brand's messaging and positioning to truly reflect its core pillars of heritage, integrity, and purpose - this clarity is what I can promise to deliver. As a seasoned copywriter, communication won't be an issue - I'll ensure your brand's values are translated clearly into key messages and tone-of-voice guidelines for seamless integration across all platforms.
€500 EUR in 7 days
7.7
7.7

Hi, I’d love to help refine AETERNUM’s visual identity, blending Roman heritage with modern purpose. I can craft a cohesive color palette, elegant typography system, brand manifesto, and comprehensive guidelines to ensure your luxury label feels timeless, intentional, and visually unified. Best regards, JYOTI
€250 EUR in 1 day
7.8
7.8

Hello, I specialize in luxury fashion branding and can unify AETERNUM’s visual identity. From color palette and typography refinement to a compelling brand manifesto and full guidelines, I’ll ensure your Roman-inspired yet modern ethos is clear, consistent, and resonates with your audience. Thank you, JANKI
€251 EUR in 2 days
7.9
7.9

My name is "Usama Safdar" and I am a Ph.D degree holder which means I am highly-capable to tackle this project "Content Editor " with 100 percent accuracy. I am a professional writer with over 6 years of experience in writing; Essays, Research Summaries, Thesis, Dissertation, Lab Reports and Case Studies. I always provide High-Quality Solutions within the shortest possible time with all instructions followed against very reasonable prices. I can manage works even with shortest deadlines like; "2500 words work in just 6 Hours" with very reasonable time. As a pro academic writer I am also familiar with all the referencing styles; such as APA, Harvard, OSCOLA, IEE, MLA etc. I always provide plagiarism-free solutions and as a prove I also provide "FREE Turnitin reports". For Samples, please visit my profile https://www.freelancer.com/u/SolutionMart Please message me to start the discussion. Thank You
€250 EUR in 1 day
7.7
7.7

Hi, I came across your " AETERNUM (the latin word for "everlasting"), a premium clothing label inspired by Roman heritage and ancient architecture. " project description. I am an experienced (GRAPHICS, ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP) graphic designer, and I WILL START THE WORK IMMEDIATELY. I have read all of your project requirements. I can professionally reconstruct all of your designs. Please contact me to discuss the specifics. My portfolio can be found at: https://www.freelancer.in/u/neha101197 I will give you all formats: AI, SVG, PNG, JPEG, EPS, PDF and PSD with revisions. Thank you, Neha
€253 EUR in 1 day
7.4
7.4

Hello, Greetings I saw your project detail. I can immediately start working on your project to design a Brand Messaging & Identity Refinement and I'll follow your requirements. I can submit original logo design ideas to choose from and also could offer unlimited revisions for you to provide feedback for necessary changes. I can arrange final logo files in all formats to be used in different applications such as print, web, stationery, and social media. I’m confident I’ll be a great fit for your logo project as I have extensive years of experience in Corporate Identity, Copywriting, Typography, Fashion Design, Logo Design, Animation, Sustainability, Graphic Design and Branding for different businesses. Portfolio: https://www.freelancer.com/u/SophieAny Why choose me? ✅ Unlimited Revisions ✅ Fast Turnaround ✅ Final files as vector, transparent png, jpg, epsetc ✅ Provide editable files ✅ No templates or copies from other sources ✅ Excellent communication ✅ Competent in Adobe suits Thanks, Anosha
€250 EUR in 1 day
6.9
6.9

Hi Mauro, Thank you for sharing the vision behind AETERNUM the concept is beautifully grounded and inherently premium. I specialise in purpose-led fashion branding, blending heritage narratives with modern, sustainable luxury, and this project aligns perfectly with that approach. I can deliver a refined brand story and positioning, clear tone-of-voice guidelines, and a cohesive visual system (earthy luxury palette + classical-modern typography) that reinforces heritage, integrity, and purpose across every touchpoint. All outcomes will be provided in a clean, editable brand guidelines PDF, along with source files for colours and font recommendations. Once you share the current logo, palette, and creative brief, I can move swiftly into refinement and present a direction that gives AETERNUM an enduring, unmistakable identity. Looking forward to building something timeless together. ABR Creative Usman
€250 EUR in 1 day
7.2
7.2

As your CEO & Founder, Mauro, mentioned in the project description he's looking for a freelancer with a track record crafting soulful and purpose-led fashion brands. Well, look no further because I am the perfect fit for this role. As a graphic artist with over 8 years of experience, I have had the privilege of working on several impactful brand messaging and visual identity projects across different industries. I believe that sounds quite similar to what AETERNUM needs to hit the ground running – an experienced individual with comprehensive insight into corporate identity and visual design. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regards Roger B.
€250 EUR in 1 day
6.9
6.9

Hi Mauro, Building a brand that truly stands the test of time requires a foundation as strong as the Roman architecture that inspires it. I would love to help AETERNUM achieve that enduring legacy. I am Ardian, a graphic designer with 11 years of experience specializing in Adobe Illustrator and Photoshop. I have a strong track record of translating deep brand pillars—like your focus on heritage, integrity, and purpose—into visual identities that resonate with a premium audience. For AETERNUM, I will ensure your visual identity signals both sustainability and modern luxury. I will curate a refined earthy-tone palette that harmonizes perfectly with your existing ionic pillar logo and develop a typography system that balances classic Roman elegance with contemporary readability for your packaging and web needs. I am ready to review your current brief and deliver a comprehensive Brand Guideline PDF that gives your team the clarity they need. You can view my portfolio and work history here: https://www.freelancer.com/u/ArdiNiaTanisha Let's discuss how we can bring this vision to life. Best regards, Ardian
€500 EUR in 7 days
7.0
7.0

Hi, I can refine AETERNUM’s visual identity by crafting a cohesive color palette, typography system, and brand manifesto that fuses Roman heritage with modern luxury. I’ll deliver a comprehensive guideline PDF ensuring consistency across print, web, and packaging. Could you share your existing brand story and assets to align the vision precisely? Let's discuss in chat to proceed further.
€250 EUR in 7 days
7.1
7.1

Hello, I can help you give AETERNUM an enduring voice and visual system that feels as timeless as the Roman heritage it draws from without drifting into costume or cliché. I’ve worked with premium, purpose-led brands where history, material integrity, and modern restraint must coexist, translating deep narrative ideas into clear positioning, confident messaging, and a tone of voice teams can actually use day to day. On the strategy side, I’ll craft a concise brand story and sharp one-sentence positioning that firmly places AETERNUM in the premium, sustainable fashion space. You’ll receive clear key messages and tone-of-voice guidelines that express heritage, integrity, and purpose with quiet confidence eady to hand directly to your copywriter and social team without further interpretation. Visually, I’ll refine an earthy, elevated color palette that complements your ionic-pillar logo while signaling modern luxury and sustainability, alongside a typography system that balances Roman gravitas with contemporary clarity. All outputs will be delivered as a clean, editable brand guideline PDF with supporting source files, ensuring AETERNUM’s identity remains coherent and everlasting across every touchpoint. Please feel free to reach out to discuss the details further or address any questions you might have. Regards, Aqsa.
€250 EUR in 7 days
6.7
6.7

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