australian reasearch into innovative organisations

I would like to know about innovative activities carried out by charitable organisations, social enterprises and private sector companies in Australia. I would like someone who currently lives there (and has done for at least 1 year) and is well informed about up-and-coming local organisations, businesses and latest trends, to do some research. The reason I’m looking for help is to find ideas that would be hard to uncover remotely via the internet.

I'd like to find out about innovative new products, services and business models in the area of…

Repeat custom - what are organisations doing to build up a long-term supporter/customer/consumer base, who ‘buy’ or ‘give’ on a regular basis?

You might look at…

· memberships (e.g. charities, associations, cinemas, fitness centres)

· subscriptions (e.g. magazines, regular deliveries)

· clubs (e.g. wine clubs, activity groups)

· ways of giving (e.g. direct-debit, micro-payments)

· consumables/ongoing needs (e.g. toiletries, grocery shopping)

· supplementary products (accessorising, freemium, hardware/software etc.)

· supplementary services (after-sales care, insurance, maintenance etc.)

· service contracts (e.g. utilities, mobile phones etc.)

· updates/upgrades and new product/service launches

· savings and investments (e.g. Christmas clubs, stock trackers)

· rewards/loyalty cards (e.g. store cards, multi-buy)

· incentives (e.g. gifts, recognition, matched funding)

I am looking for innovative new approaches, activities, ideas and business models. I'm NOT looking for:

- communications and messaging examples

- multiple examples of the same underlying idea

- examples that aren’t anything new, interesting or different

example 1 - I don’t want to know of a wine club that has the standard offer of sending people different bottles of wines at regular intervals…but I do want to hear of a wine club that has tied a ‘learning’ element into their offer, where you can attend a set number of wine tasting sessions and the bi-yearly visit to a vineyard

example 2 – I don’t want to know of a regular Christmas savings club… but I do want to know of a Christmas savings club that allows you to send the ‘change’ you get back from an online purchase (the pennies that would round the purchase up to a pound) to a Christmas savings account

example 3 – I don’t want to know of a charity that has a regular giving ask where you can select to pay $1, $10 or $100 a month by direct-debit…but I do want to know of a regular giving ask which is tied to a stock index tracker, whereby the proportion of gains for any given month are sent to the charity

I’d like at least 10 ideas, with 5 coming from the commercial sector and 5 from charities social enterprises. The ideas should be recorded in a spreadsheet and for each idea I’d like to know (see attachment):

The organization/company

What the idea/activity is

How it works

Relevant web link

How it’s interesting/different

You might already have a good knowledge of the market and be able to complete this task very quickly or it may take a bit of further investigation and thinking and talking to contacts, but I would expect it to take a day at the absolute most.

Compétences : Branding, Analyse des Affaires, Plans d'affaires, Étude de marché

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Concernant l'employeur :
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Nº du projet : #2335374

1 freelance fait une offre moyenne de £300 pour ce travail


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