After the title and the cover, the most important marketing material for your book is the description.
The book description goes on the back cover (for paperbacks) or the inside flap copy (for hard copies) and right below the price (on Amazon). It’s crucial that this short paragraph be right.
There are so many examples of how book descriptions led to huge changes in sales, it’s incredible authors don’t spend more time getting it right. One of our favorite stories is Mark Edwards’ book, Killing Cupid.
Despite a nice cover and good reviews, it wasn’t selling as many copies as it should have. He dove into the competition, analyzed their descriptions, and completely revamped his description. Sales doubled…within an hour.
This isn’t uncommon. In many cases, the description is the factor that solidifies in the reader’s mind whether the book is for them or not. If you get it right, the purchase is almost automatic. If you get it wrong, nothing else can really save you (except a recommendation from the right source).
In this post, we will walk you through how to write a create book description, and include some examples of authors who did it well, and those who didn’t.
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